The average transaction price for a new Cadillac vehicle increasing in April 2025 compared to the same period last year, and compared to March 2025 as well.
According to data provided by Cox Automotive and Kelley Blue Book, the average transaction price for new Cadillac vehicles in the United States stood at $76,830 in April, as opposed to $72,996 in April 2024, representing a significant increase of 5.3 percent. The March 2025 ATP reached $74,067, representing a month-over-month rise of 3.7 percent.
Across its four core brands, GM’s overall average transaction price in the U.S. was pegged at $52,861, up 2.2 percent compared to April 2024, and up 2.6 percent over March 2025. GM continues to perform above the industry average set at $48,699, which represents a year-over-year increase of 1.1 percent and a month-over-month rise of 2.5 percent. The Cadillac brand’s month-over-month and year-over-year ATP increases are much higher than that of the industry as a whole.
Sales of the refreshed 2025 Cadillac Escalade increased by 39 percent in Q1 2025, compared to the previous period last year, while the fully electric Escalade IQ launched in late 2024, which could explain the notable average transaction price increase. Meanwhile, XT4 and CT4 sales were down, which are the brand’s most affordable models. Several Cadillac models received MSRP and destination freight charge hikes as well.
Cox Automotive Executive Analyst Erin Keating explained that “ever since President Trump announced auto tariffs […], the cost of new cars has been steadily climbing. Even though there was a surge in shopping and sales early on, the manufacturer’s suggested retail prices haven’t budged. The pricing landscape is varied depending on the automaker, car segment and specific models – some are cutting incentives, others are in high demand, and the supply isn’t evenly distributed across the board.”
The report also cites an industry-wide incentive spending of 6.7 percent in April 2025, up slightly from the 6.3-percent ratio recorded during the same period last year.
Lastly, the average transaction price for EVs was estimated at $59,255 in April 2025 in the United States, up 0.2 percent compared to the month before, and up 3.7 percent compared to April 2024. Cadillac has recently expanded its electric vehicle lineup to include the Optiq, the Lyriq, the Vistiq, the Escalade IQ, the Escalade IQL and the Celestiq. EVs represented 19.1 percent of all Cadillac vehicle sales in the United States in the first quarter of 2025.
Comments
Not difficult when 90% of your vehicles cost 6 figures and you alienate sedans and smaller CUVs for entry level buyers into the brand. The CT4 and CT5 have no reason to be priced at their levels. The CTS V didn’t even cost 6 figures and that was way nicer than the current CT5
If their portfolio was priced as you suggest (90% being 6 figures), they’d have an average transaction price significantly higher than $78k. They have Escalade and Escalade IQ over $100k. The V/Blackwing sedans are a very insignificant number of units compared to their overall portfolio.
The CTS, if you are referring to the last generation model, had moved up in the segment to compete with the 5 series and E Class. The CT5 currently competes with the 3 series and C Class so they are apples to oranges.
Also, the CTS-V at that time fully optioned up was over $100K.
fools and their money
In about a dozen years these cars will end up at a Culver’s doing Door Dash with worn catalytic converters and engine misfires spewing fumes all over. No matter the initial price.
Stupid Mary with her EV junk. Eliminated the XT5. No more caddy’s for me. Back to Lexus
do not call something junk unless you had issues with it have you bought electric vehicle? because owners on forum love them
Darn tootin. All Rondo Lx owners on this forum love their cars. Our’s has tru-coat applied and texture weave reclining bucket seats.
doing away with the xt4 and 5 just lost thousands of customers per year including me
If they bring back a ‘70s Fleetwood Brougham with modern safety technology and an efficient power plant, I am all for it. My dad had one of those (used) with the back seat foot rests. It had a 472 cubic inch motor. It was smooth.
GM eliminated the base entry level pricing on the CT4 and CT5 models. If that wasn’t available back in 2022 when I got my CT5, I would have shopped elsewhere. This will probably be my one and only Cadillac. Thanks GM. You just lost another potential customers.
Thanks to Mary she sold GMs soul to China!