The average transaction price for a new Buick vehicle rose in April 2025 compared to the same period last year, while remaining stable compared to the previous month.
According to data provided by Cox Automotive and Kelley Blue Book, the average transaction price for new Buick vehicles in the United States stood at $35,614 in April, as opposed to $34,551 in April 2024, representing an increase of 3.1 percent. The March 2025 ATP reached $35,743, representing a scant month-over-month decrease of 0.4 percent.
Across its four core brands, GM’s overall average transaction price in the U.S. was pegged at $52,861, up 2.2 percent compared to April 2024, and up 2.6 percent over March 2025. GM continues to perform above the industry average set at $48,699, which represents a year-over-year increase of 1.1 percent and a month-over-month rise of 2.5 percent. The Buick brand’s year-over-year ATP increase is higher than that of the industry as a whole, but the average selling price for new Buick models is among the lowest in the industry, beating only Mitsubishi ($29,948) and Nissan ($34,264).
Sales of the brand’s four models, including the Envista, the Encore GX, the Envision and the Enclave, were all on the rise in Q1 2025. Most Buick models received MSRP and destination freight charge hikes as well.
Cox Automotive Executive Analyst Erin Keating explained that “ever since President Trump announced auto tariffs […], the cost of new cars has been steadily climbing. Even though there was a surge in shopping and sales early on, the manufacturer’s suggested retail prices haven’t budged. The pricing landscape is varied depending on the automaker, car segment and specific models – some are cutting incentives, others are in high demand, and the supply isn’t evenly distributed across the board.”
The report also cites an industry-wide incentive spending of 6.7 percent in April 2025, up slightly from the 6.3-percent ratio recorded during the same period last year.
Lastly, the average transaction price for EVs was estimated at $59,255 in April 2025 in the United States, up 0.2 percent compared to the month before, and up 3.7 percent compared to April 2024. Buick has no electric vehicles in its North American lineup, and the Electra E5 seemingly won’t be introduced as expected.
Comments
Saying tariffs are causing prices to go up is just false… how many companies just had record profits again? Ford for instance has been raising the maverick price every year and using every excuse in the book. Not bc they are losing money on it but bc people are stilling buying them and Ford doesn’t want to look like the bad guy. Or the mach e price increase it’s a lie bc they’ll just throw additional incentives to make customers think they are getting a deal…
Why have car prices gone bonkers? 1. Gov regulations added thousands per vehicle. 2. Low interest rates previously. 3. Now that every automaker has been making record profits they can say oops we can lower prices now. They know consumers are still gonna buy. But they also know pricing is going to be the death of them unless they can magically can sell vehicles at lower volumes and higher profits
Now to Buick having a lower transaction price I’m glad they are able to get new buyers in the brand and it’s a shame they’ve dropped sedans. GM is more than capable of making a sedan off of one of their crappy CUV platforms. GM has managed to make Chevy the supposed to be volume affordable brand to mostly unaffordable. I can say the same for Ford, Dodge, I’ll even toss in Toyota bc their prices are absolutely bonkers these days
They can’t say*
Because the Envista is Buick’s least expensive and best-selling vehicle.
No trucks and no EV’s leaves Buick with one of the lowest cost line-ups in the industry. Take away trucks and EV’s from other brands and then compare ATP’s. We’d likely see that Buick’s numbers are probably about average.