Nearly five years after introducing the Chevy Groove in Latin America, General Motors is gearing up to unveil the crossover’s second generation, which will soon debut in the region.
The automaker is preparing a replacement for the Chevy Groove, the Bowtie brand’s smallest and most affordable utility vehicle currently sold in some 40 emerging markets around the world, including several countries in Latin America, Africa, and the Middle East. Notably, Latin America will again be the first region to receive the second-generation model in the coming months.
According to multiple sources familiar with the matter, GM has been testing prototypes of a mysterious small crossover in several Latin American countries for approximately a year, where a multinational engineering team is validating and calibrating the vehicle’s powertrain components. Several elements indicate that the model tested in Mexico, Chile and Colombia is the second-generation Chevy Groove.
Exclusively revealed exclusively by GM Authority in May 2020, the Chevy Groove is a subcompact crossover developed and manufactured by the American automaker’s SAIC-GM-Wuling joint venture in China – owner of the Wuling and Baojun brands. The Groove has been on sale since the beginning of the decade in several Latin American markets, leading sales in its class in countries like Chile and Mexico.
To build on its remarkable success in Latin America, the second-generation Chevy Groove will receive a complete redesign that includes a completely new body, a more modern interior design, and improved technology and safety features. In fact, the upcoming new Groove will adopt a more modern platform while maintaining its affordable focus and a similar powertrain, with the possibility of adding more powerful versions in some markets.
The second-generation Chevy Groove will soon be introduced in a Latin American country, with Mexico being the leading candidate as the largest volume market for Chevrolet’s entry-level crossover. The new model will continue to be manufactured by SGMW in China to supply all the international markets where it is sold, with the goal of replacing the current Baojun 510-based utility vehicle which was first introduced in 2016.
Comment
GM: Are you listening? Bring or build it in America. Preferably build it here.