The GM Design team has published a series of exploratory sketches showcasing the possible evolution of the Buick design language, as applied to a crossover body style.
Created by GM designer Aaron Riggs and published via the official GM Design Instagram account (@generalmotorsdesign), these renderings capture the forward-looking design concepts for Buick’s design language, as rooted in the Buick Wildcat EV concept unveiled in 2022.
The images present a sleek, athletic crossover coupe with a fastback silhouette and smoothed-out surface development. At first blush, the form lends a sense of motion, even while standing still, hinting at a more expressive, tech-forward design.
In the side profile, the crossover concept features a long dash-to-axle ratio and a low, planted stance. The roofline arcs elegantly toward a tapered rear deck, while a strong shoulder line runs the length of the body, visually stretching the vehicle. Flush door handles and minimal surface interruptions reinforce the EV-influenced design simplicity.
Up front, the fascia integrates narrow lighting signatures that wrap around into the corners, with thin character lines stretching horizontally from the newly redesigned Buick Tri-Shield badge. The grille itself is almost fully closed off, possibly hinting at electric propulsion under the skin, and the shape echoes similar wing-like motifs seen in other Buick vehicles.
The rear end is equally dramatic, marked by sculpted bodywork and reinforcing the streamlined, high-tech feel. A recessed lower diffuser element and integrated detailing provide some attractive symmetry.
Per tradition, the wheel designs are exaggerated for dramatic effect, showing off a large-diameter, multi-spoke pattern with intricate machined detailing. The exterior color seen across the sketches is a deep, candy-like red with black roof accents and metallic sheen.
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As GM Authority reported previously, the brand’s refreshed design direction was somewhat accidental. According to Buick design head Bob Boniface, a designer’s early sketch for a future LaCrosse inspired what would later become the Wildcat EV concept, and that influence is now evident across Buick’s 2024 production lineup. Check out our previous coverage for the full story, as well as how the new Tri-Shield badge was born.
Comments
Fine but you’ve GOT to lose that front end.
It’s beautiful. Sexy and sophisticated, just like a Buick should be. This is a great direction to explore- I look forward to see how this develops.
On the looking forward:
I’m not. Usually what we see happens is a train wreck by the time it reaches production, -and in China to boot!
You’ve got a hate on for China, eh? If a product is good, it’s irrelevant where it’s from.
I typically agree, provided carmaker isn’t using third world labor undercutting, in a race to the bottom, workers in Detroit, Russelheim, Luton.
China has a bad record of this plus has 1 million ethnic muslims in concentration camps. A pity West wasn’t strong demanding reform before entering China
The theme is a positive change from what we have now. I am even seeing the suggestion of Ventiports, which, to me, is essential to Buick identity. Hopefully something like this comes to pass… with gasoline power.
There’s nothing “crossover” about it.
If it’s another 4-door variant, it’ll be a redundant addition to Buick’s line-up.
If it’s a 2-door, it’ll won’t sell in sufficient numbers to survive.
another SUV exercise from GM “professionals” and no sedan, AI amateur guys on face do some nice sedans … which is better a salariedhigh at car industry or a common guy with some midjourney and Lora ? i prefer the AI guys
Sedans don’t sell. Name one benefit to a sedan over a small CUV outside of looks. Looks matter but do does versatility when you going to paying $30k+ for a vehicle.
wrong, you usa guysbuy a lot bmw 3 and 5 series sedans, even the 7, it is where bmw ag makes much money, but really much… in emirates most RR seen are Phantom, ghost and are sedans
Geesh, someone needs to hurry up and tell Honda and Toyota, BMW and others that sedans don’t sell. Who knew???
Flew has a long history of being a contradicting idiot. They/them sees thousands of foreign sedans daily in they/them’s town and still says sedans don’t sell.
What a dunce.
Sedans don’t sell because automakers no longer advertise them, between 2010-2024 Chevrolet Malibu sales exceeded 100,000/year every year except one despite little or no advertising, buy the way, I own two sedans and will always own a sedan.
I like it, I’m hopeful we’d get one sedan and maybe a rwd based sports CUV from Buick
It’s safe to say that you will never see a Buick sedan sold in America as long as Mary Buick Envision Made in China is in charge.
If it ever made it to production, it wouldn’t look anything like thar.
Look how the Wildcat grille was watered down for production on the current vehicles. Those large wheels will never make it to production.
Inching closer and closer to a sporty sedan/coupe. It all looks good except for the lower front fascia, it looks like a NASCAR splitter that’s been mounted way too high. It’s got to go, but I love the rest of it. Build it!
I agree. However GM designers have always been great at drawing pretty pictures of cars that would sell like hot cakes but NEVER make it to the assembly line.
I think the design is very nice…but I have a question. Is Buick (or for that matter GM) moving back to make sedans. If a few very minor tweaks to the rear window and hatch are…..Viola! You have a coupe or sedan!
I think this design exercise lends itself very well to that level of flexibility.
Just my 2 cents!
Build it..please. Looks great to me and others. And..build in USA at empty Lordstown plant. It’ll sell well in USA also.
I remember when a Buick was a real car.
We don’t need another CUV/SUV. We need a full-sized luxury sedan. Call it an Electra 225!
With a little tweaking it look good BUT they will ruin it by making it EV ,suv and available only on China..
Build it in the US and make it ICE……I would buy a full size coupe……..or better yet make it a wagon like the 2017 to 2019 TourX also and actually put some advertising money behind it. Now try finding a good Buick dealership as so many have been shed in the past couple of years…….
The only reason that sedans can sell is because Toyota, Honda, BMW make them. People only buy them because these manufacturers make them. If you took a Toyota and replaced the badges with Chevrolet, it would be a sales disaster.
It ain’t gonna happen.
Conditions normal, another super ugly product from GM.
This could be used as the rebirth of the RENDEZVOUS …. use the outgoing blazer chassis and create a 4 seat GT SUV coupe…. bring some heat to the current Buick line up