General Motors is struggling to sell its Chevrolet vehicles in Brazil, with its GM Brazil subsidiary accumulating a high inventory level in the local market.
According to data from the South American country’s Associação Nacional dos Fabricantes de VeÃculos Automotores (ANFAVEA) obtained by Auto Industria, GM Brazil has accumulated a vehicle inventory equivalent to a 79 days of sales in the Brazilian market – far higher than that of the vast majority of automakers present in that country. This figure includes the stock of Chevrolet light vehicles ready to be sold between the company and its dealer network.
Notably, GM Brazil’s current 79 days supply is one of the company’s highest levels and doubles the overall market average – which ANFAVEA pegs at 38 days. This means that the company’s warehouses and dealerships are filled with unsold vehicles, which has led to temporary production halts at local plants and work stoppage negotiations at some of the manufacturer’s facilities.
GM Brazil’s high inventory level reflects the company’s difficulties in marketing its vehicles in the highly localized Brazilian market, where the vast majority of its sales come from locally manufactured models at the company’s three production facilities in the country. GM manufactures six Bowtie brand models in Brazil: the Chevy Onix, Chevy Tracker, Chevy Spin, Chevy Montana, Chevy S10 and Chevy TrailBlazer SUV.
Among them, GM Brazil best-sellers are the Chevy Onix and Chevy Tracker, which have yet to receive any major updates since their initial introduction in the country in September 2019 and March 2020, respectively. As such, both are over five years old and lag behind their competitors. Furthermore, the Onix is ​​suffering from public criticism and a legal case with federal charges which are affecting its image.
All of this is hurting GM Brazil business and market share, which continues to lose market share to the point that in February, it was on the verge of dropping from third to fourth place among the best-selling manufacturers. To counteract the situation, the company plans to launch five Chevrolet vehicles this year in Brazil, including revamped versions of the Onix and Tracker, as well as the brand-new, all-electric brand-new Chevy Spark EUV for the mass market.
Comments
Soon to be the same in the US, but for all manufacturers.
yeah . Nobody will be able to afford any of the new cars with the price increase
Send the S10 max over to Canada so we have something in the affordable range even though GM was the best selling automaker Q1 2025 . People will buy it!