New vehicle average transaction price, or ATP, for the Chevy brand fell by 1.1 percent year-over-year for March 2025, falling to $47,175 compared to $47,712Â a year ago.
Month over month, Chevy prices fell somewhat more – about 2.4 percent – from $48,338 in February, a price likely boosted by tax refund sales, per data supplied by Cox Automotive and Kelley Blue Book as part of their ATP report.
Chevy prices moved somewhat in step with GM ATP overall. The General’s average transaction shrank 0.4 percent compared to last year and 2.2 percent relative to the previous month, with March 2025 ATP registering at $51,319 for new vehicles.
Looking at price history for the Bow Tie, ATP for the Chevy brand rose 1.8 percent in February, a modest gain from the previous year. Back in March 2024, Chevy average transaction price was stable compared to 2023, falling just 0.57 percent at a time when auto industry prices overall were tumbling.
The modest price movements of Chevy new vehicle transactions may be only the lull before the storm induced by U.S. President Donald Trump‘s tariffs, however. For now, auto industry prices went up 0.3 percent year-over-year and fell 0.2 percent month-over-month in March. These trivial changes came despite an enormous upsurge in sales, with Cox noting “while transaction prices and incentives held mostly steady in March, sales roared” – jumping 30 percent from February and beating or equaling the previous four March totals.
Cox executive analyst Erin Keating remarked that “all signs point to higher prices this summer, as existing ‘pre-tariff’ inventory is sold down to be eventually replaced with ‘tariffed’ inventory.” She also said that “should the White House posture hold, our team is expecting new vehicles directly impacted by the 25-percent tariff to see price increases in the range of 10-15 percent,” with other vehicles becoming 5 percent more expensive at a minimum.
Cox also asserts “vehicles priced below $30,000 are highly vulnerable to the new tariff policy,” with the popular Chevy Trax, made in South Korea, as one of the Bow Tie’s affordable models that is likely to see a significant price jump.
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