The price consumers paid for the typical new Cadillac vehicle rose significantly year-over-year in March 2025, rising 3.8 percent to $74,078 compared to March 2024, while early 2024 ATP tended to be stable for the brand.
However, Cadillac average transaction price (ATP) also fell 5 percent compared to February 2025, when purchases were fueled by early-year bonuses and tax refunds, Cox Automotive and Kelley Blue Book information shows.
Part of the rise in Cadillac ATP could be related to an overall rise in electric vehicle (EV) prices during March for the U.S. auto market as a whole. EVs saw a 7-percent surge in ATP for the month versus a nearly nonexistent 0.3-percent ATP increase for vehicles as a whole. EV ATPs are also about 25-percent higher than new ICE vehicle average transaction prices, a gap that is increasing.
Offsetting this to some degree are enormous incentives on EVs, typically amounting to 13.3 percent of ATP for March. However, GM notes its “discipline” in maintaining considerably lower incentives than the market as a whole. The rise in EV prices may account for some of Cadillac’s price increase given that its lineup now contains the Cadillac Lyriq, Optiq, Vistiq, Lyriq-V, Escalade IQ, Escalade IQL and Celestiq.
Meanwhile, while prices are stable for the moment, sales are growing explosively, with 30 percent more vehicles sold in March 2025 than in the preceding month. Sales reached a volume of 1.59 million vehicles, a standout total for March during the past four years.
Cox describes purchases as “roaring” because “many consumers rushed to buy vehicles before the expected tariff-driven price hikes took hold.” The luxury sector had higher incentives as a percentage of ATP than mass market vehicle brands.
Tariffs dominated the market outlook for the coming months, with Erin Keating, a Cox Automotive executive analyst, stating that “all signs point to higher prices this summer, as existing ‘pre-tariff’ inventory is sold down to be eventually replaced with ‘tariffed’ inventory.”
Comments
Probably all those Celestiqs.
of course they rose—you increased the cost of the cars..Cadillac is now out of reach for even the Upper Middle class.
Not all of their car. Msrp starts at like $53,000 for the Optiq. Theres a $7500 federal tax credit, some states have their own credits, GM has a $2000 conquest incentive, among other discounts. With all that you can get the Optiq for like $44k. And its a damn good vehicle. 95% of its features are standard on the base model.
I liked the old emblem better when it was six ducks and a King’s crown!!
And they just ‘quietly’ raised the destination charge from $1395 to $1495 across many vehicles. Sounds small, but it adds up.
The base trim of the CT5 was axed, and that surely add to the statistic.