General Motors has just launched the all-new 2025 GMC Sierra JIMS Edition in the Middle East, as part of a comprehensive marketing strategy to strengthen the appeal of its full-size pickups in the region.
The automaker’s Middle East subsidiary officially introduced the 2025 GMC Sierra JIMS Edition, a customized version that combines the Sierra’s most distinctive attributes with design elements that pay homage to the region’s heart and soul. “JIMS” is a popular nickname for the Sierra in the six countries that make up the Gulf Cooperation Council (GCC) region.
“The Sierra has long been a favorite among those who value power, reliability and versatility in their vehicles,” said CMO of GM Africa and Middle East, Furrukh Jawaid. “We’re able to create a limited edition that not only pays homage to the Sierra’s legacy, but also celebrates the boldness and pride of the Middle East. The JIMS Edition is a truck designed for the adventurous spirit, built with custom features that resonate with the values and lifestyle of our GCC customers,” he added.
Specifically, the new 2025 GMC Sierra JIMS Edition is based on the mid-range Elevation trim level and was developed with a special selection of features that leverage GM’s extensive line of genuine accessories. This 2025 Sierra Edition is available in Crew Cab and Single Cab body styles with decals inspired by the stunning landscapes of the Middle East – ranging from endless deserts to rugged mountains.
The 2025 GMC Sierra JIMS Edition’s custom design includes Middle East topographic map decals, exclusive JIMS badging on various body and interior components, eye-catching trim, unique wheels, and distinctive finishes that make it look bolder. Powertrains include the 5.3L V8 L84 engine with 355 horsepower and 383 pound-feet of torque, paired with GM’s 10-speed automatic transmission.
The new 2025 GMC Sierra JIMS Edition is now available for sale through GMC dealers in the GCC Middle East countries, which includes the United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar. The adventure-focused 2025 Sierra JIMS can be optioned with 18- or 22-inch wheels, while all units feature an underbody skid plate for off-roading. It also comes standard with advanced technology and connectivity.
Minor changes compared to the refreshed 2025 model year.
Same enhancements as with the U.S.-market model.
Water is going where it's not supposed to.
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How about launching some new ideas here in the good old USA.
A human rights wasteland, yeah, that's something to be proud of.
Really? What do you DEFINE AS HUMAN RIGHTS? Forcing your shameless WESTERN VALUES into other cultures? Killing thousands of innocent people through GENOCIDE?