Fans of Kyle Busch, driver of the No. 8 NASCAR Chevy, can now raise a glass like their favorite driver, thanks to a new limited-edition bourbon from his sponsor, Rebel Bourbon.
Rebel Bourbon, which is based in Bardstown, Kentucky, announced the release of Kyle Busch 108 Single Barrel Bourbon. Each barrel was hand-selected by Busch himself, bottled at 108 proof (54 percent ABV). Only 5,000 cases of the bourbon are available worldwide, offered at $39.99 a bottle. Each bottle features a label showing the barrel number, Busch’s signature, the number from his race car, and the Richard Childress Racing (RCR) logo.
“This sponsorship really is about living life with a rebellious spirit, and I had fun picking barrels on my own terms for this special limited-edition release,” said Busch. “I’m proud to have my name on every bottle and excited for fans nationwide to experience something new from Rebel Bourbon and RCR.”
Kyle Busch’s No. 8 NASCAR Chevy will carry the colors of Rebel Bourbon in select Cup Series races throughout the season, starting with last weekend’s race at Circuit of the Americas (COTA) on March 2nd, 2025.
“We wanted to do something we’ve never done before, in the spirit of living against the grain and doing things your own way, and KB 108 is the perfect answer,” said Philip Lux, Rebel Bourbon brand manager. “Kyle selected every barrel for this one-of-a-kind release with the guidance of Master Distiller John Rempe. Each barrel was hand-bottled, giving each bottle a bit of rebellious character and a flavor profile to match! This special release is made to be enjoyed by collectors and fans of Rebel, Kyle and RCR alike.”
As a reminder, Busch first began racing for RCR in 2023, ending a longstanding relationship with his former Toyota-backed team, Joe Gibbs Racing. Busch’s first win for RCR came at Fontana in early 2023. He would go on to win two more races for The Bow Tie Brand that year at Talladega and Gateway, finishing 14th in the overall championship.
However, Busch went winless in the Cup Series in 2024 – but he hasn’t lost his spark. He won the most recent Truck Series race at Atlanta, pushing his No. 7 NASCAR Chevy Silverado RST across the line first in a photo finish at the line.
Busch is a two-time Cup Series champion, winning the series in 2015 and 2019 – although he was driving a Toyota at the time.
Comments
Great. Just what American needs. More alcohol. There is disease , death and destruction on every corner in America. Can’t go two feet without a place to purchase or drink alcohol. It’s everywhere. When I was driving for UPS in the mid 8Os, a liquor store was on my route. I noticed people were ringing up $500 tabs at the register. At that time that was down payment on a new car or the price of a Zenith console TV. That’s one thing I like about Trump. He doesn’t drink.
Ooh if we get Prohibitoon 2.0 does that mean we also get NASCAR 2.0 with V8 race cars tearing around avoiding revenuers? Sign me right up
Now not only do people drink like crazy, but they can get even dumber with the cannabis dispensaries. Which also are legal in most states.
Pick your poison. However, i prefer Bourbon. Asthma and other medications are a non starter with me.
I think it’s cool!
So Ms Mary’s got a free case of this and she’s nippin.