The new Jeep Wagoneer hit the full-size SUV segment for the 2022 model year, entering the fray to compete against longtime segment leaders like the Chevy Tahoe and GMC Yukon. A year later, the extended-length Wagoneer L joined the lineup, targeting the likes of the Chevy Suburban and GMC Yukon XL. With GM’s full-size SUV models being a key revenue stream, Jeep’s latest entries raise an important question – has the Jeep Wagoneer made a dent in GMC Yukon, Chevy Tahoe, and Suburban sales?
Looking over sales data for the 2024 calendar year, we find that the Jeep Wagoneer has indeed gained some traction in the full-size segment. Sales grew 48 percent, reaching 43,125 units total. That gives it a 10.80 percent share of the mainstream full-size SUV market, up from 7.45 percent the year prior. For a relatively new nameplate, that’s a not insignificant position.
Sales Numbers - Mainstream Full-Size SUVs - 2024 Calendar Year
| MODEL | YTD 24 / YTD 23 | YTD 24 | YTD 23 | 2024 SHARE | 2023 SHARE |
|---|---|---|---|---|---|
| TOTAL | +2.06% | 399,381 | 391,331 | 100.00% | 100.00% |
| CHEVROLET TAHOE | -4.70% | 105,147 | 110,328 | 26.33% | 28.19% |
| GMC YUKON | +6.13% | 87,312 | 82,271 | 21.86% | 21.02% |
| FORD EXPEDITION | +6.32% | 78,035 | 73,396 | 19.54% | 18.76% |
| CHEVROLET SUBURBAN | -15.94% | 44,398 | 52,820 | 11.12% | 13.50% |
| TOYOTA SEQUOIA | +17.65% | 26,097 | 22,182 | 6.53% | 5.67% |
| JEEP WAGONEER | +47.95% | 43,125 | 29,149 | 10.80% | 7.45% |
| NISSAN ARMADA | -27.93% | 15,267 | 21,185 | 3.82% | 5.41% |
As for GM’s big players, the results are mixed. The Chevy Tahoe remains the segment leader with 105,147 units sold, though that figure is down 4.70 percent year-over-year, with segment share slipping from 28.19 to 26.33 percent. The Chevy Suburban saw a steeper decline, down 15.94 percent to 44,398 units, with segment share down to 11.12 percent. Combined, the Tahoe and Suburban accounted for nearly 150K deliveries for a segment-leading 37.4 percent share, down from 41.7 percent share during 2023.
Meanwhile, the GMC Yukon family – comprised of the regular-length Yukon and extended-length Yukon XL – edged upward by 6.13 percent, totaling 87,312 units and increasing its share slightly to 21.86 percent.
Sales Numbers - Mainstream Full-Size SUVs - Chevy Combined - 2024 Calendar Year
| MODEL | YTD 24 / YTD 23 | YTD 24 | YTD 23 | 2024 SHARE | 2023 SHARE |
|---|---|---|---|---|---|
| Total | +2.06% | 399,381 | 391,331 | 100.00% | 100.00% |
| CHEVROLET TAHOE & SUBURBAN | -8.33% | 149,545 | 163,148 | 37.44% | 41.69% |
| GMC YUKON | +6.13% | 87,312 | 82,271 | 21.86% | 21.02% |
| FORD EXPEDITION | +6.32% | 78,035 | 73,396 | 19.54% | 18.76% |
| TOYOTA SEQUOIA | +17.65% | 26,097 | 22,182 | 6.53% | 5.67% |
| JEEP WAGONEER | +47.95% | 43,125 | 29,149 | 10.80% | 7.45% |
| NISSAN ARMADA | -27.93% | 15,267 | 21,185 | 3.82% | 5.41% |
It’s difficult to pinpoint whether Jeep’s growth is directly eating into GM’s slice of the pie. Both the Tahoe and Suburban underwent refreshes, which can disrupt demand as buyers wait for updated models or as production transitions. Supply chain adjustments may also play a role in delivery volumes.
More tellingly, sales for the Nissan Armada, one of older entries in the segment, tumbled by nearly 28 percent, suggesting that the Wagoneer may be luring buyers away from non-GM competitors more than it’s siphoning off GM’s core customer base. The overall segment also grew by 2.06 percent year-over-year, meaning there’s more room for multiple players to grow.
Notably, this data reflects only the mainstream segment, and excludes the Grand Wagoneer, which competes more directly with the Cadillac Escalade.
All in all, while the Wagoneer is certainly gaining ground and earning a larger piece of the market, the effect on GM appears somewhat moderate – at least for now.
Comments
Those figures are not right and are misleading. They are comparing both of the Wagoneers and both Yukons to a Tahoe and Suburban. Tahoes and Suburbans are 2 different vehicles. As are the Wagoneer and Wagoneer L and the Yukon and Yukon XL.
Pat – the figures are very much “right”. But just for you, we’ve added a line item that shows combined Tahoe and Suburban sales.
They will learn soon enough about poor quality, limited life, and poor resale of these modern Jeep products.
Not to mention no guarantee who or where the parent company is going to be in three years.
If I’m paying that kind of cash for a vehicle, parts service and yes resale all need to be there long term. The Jeep BRAND will always have value, but what happens when an investment group buys it and says # you to any support of current product?
Then it’s time for an LS swap. Might have a 6th gen small block Z06 motor dying for a jeep body by then. 😈
I own a 22 Wagoneer and with 52,000 miles it has been trouble free. It is a well built vehicle and very comfortable that beats the GM twins in quite a few areas. Yes, I have owned numerous years of the GM twins for decades. The GM twins have their own issues too!
Well will we be able to drive across the border and buy a new car and drive it back to the USA to get around the 25% traffs?
Where I live, the Suburban, Yukon and Escalade are a required status symbol. It’s literally all you see out of the suburban mom’s group.
Let them live between payments on their status symbols. I’ll stick with my old Buick and be debt free.
Yup, same here, I drive what I can afford and pay cash.
They’re ugly but, as the chart indicates, I’m also seeing a LOT more around in the last year. Stellantis came to its senses and is offering $20K or more off MSRP, so that could be the answer. GM and Ford, huh, not a chance. They have to pay for recalls galore and non-stop EV intros.
Do these numbers include Fleet sales? Full-size SUV’s are a big percentage of daily rental fleet inventories and I’ve taken note that Wagoneer’s seem to be replacing Nissan Armada’s as the full-size SUV of choice, at least in the National/Enterprise/Alamo fleet which is who I use. I’d assume Stellantis has cut some amazing fleet deals to get these units into circulation, something GM and Ford no longer need to do as much of. I fully expect to see the Nissan’s make a return as soon as the production pipeline is filled with the new Armada introduced earlier this year.
Yes, these are total sales that include retail plus fleet and commercial.
Your observation is correct – Stellantis has been focusing on the daily rental market as GM and Ford pulled back.
My wife had a Grand Wagoneer on business in Texas a couple weeks ago. The attendant asked her if she wanted “the wagon” and said sure, thinking it would be a station wagon. She was shocked when he pulled up.
Tahoe sales I’m betting are so big because fleet sales. From my neck of the woods, if your buying one of these for your family or lifestyle, it’s the big boy long version. However, all the police departments are buying the Tahoes.
All the GM models listed here, including Tahoe, Suburban and the Yukons, are predominantly sold at retail. There are some that are fleet, but most are retail. These are THE go-to models for families with disposable incomes, who don’t want to spend luxury (Escalade) money.
Do I like the looks of it and the interior yes. Would I buy one, H_ll no, its a Chrysler. ‘nuf said.
Agree!
What may be more of a factor with the GM entries is a move to GMC away from Chevy .
If i did the math right combined GM is off a little over 3%.
Also consider the refresh for the GM product and supply disruption, these are likely bigger factors.
The GM customers are very loyal in this segment.
Stellantis is discounting the hell out of them just to move them off their lots because they are fugly garbage and at their original price point few wanted them. GM has almost no rebates on the Tahoe/suburban, Yukon/Yukon XL.
Yup, poor quality. I love real pre-Chrysler Jeeps but no dice with Chrysler drive trains.
I’m going to laugh when these things are the new Chrysler Aspen making their way to the ‘hood in 10 years…
Unless Stellantis has plans to reintroduce the Hemi V8 to the Wagoneer/Wagoneer L, GM has nothing to worry about (as long as the V8 remains available in the Tahoe/Yukon and Suburban/Yukon XL).
CIGNA……Right on brother!
I think the resale value will be poor on any Chrysler product. Look at any old crappy wagoneer vs any GM oldie suburban. No contest.
Rule of thumb do not buy anything stellantis period ! There over engineered and most likely were built with a planned obolition.to constantly fail and cost the consumer $ 1000’s of after warranty repairs !