According to the Kelley Blue Book and Cox Automotive February 2025 new vehicle average transaction price or ATP report, GMC prices for the month were stable for the most part, registering only the slightest of gains compared to a year ago.
Specifically, the report says, GMC ATP edged upward to $65,347, a 0.5-percent increase from February 2024 ATP of $65,037, while rising 1.3 percent month-over-month compared to December 2024.
A lack of change seems to be the current trend for Big Red’s prices, with the average GMC new vehicle transaction in January 2025 also stable. The situation was quite different a year ago, however. Back in February 2024 the premium truck and SUV brand saw a strong 4 percent ATP increase compared to the same month in 2023.
GMC ATP for February is higher than that of its parent company General Motors, which overall saw an average transaction price of $52,471 for one of its new vehicles. This represent a 1.4-percent increase year-over-year, but a 1-percent drop month-over-month from December with its extraordinarily vigorous auto market combined with rising prices and rising confidence. For the market as a whole, yearly ATPs went up 1 percent and monthly ATPs dropped 1.3 percent.
With its relatively premium lineup of vehicles, GMC seems to be fairly in tune with current market conditions. Executive analyst Erin Keating of Cox Automotive remarked that “six-figure vehicles continue to sell well and have experienced a four-fold increase in sales volume since early 2020,” with “high income households with prime and super prime credit scores” driving sales.
However, Keating also warned that the current market structure, with high-income buyers purchasing high-priced vehicles, is squeezing out less affluent Americans in need of transport. She says that automakers focusing on top-price vehicle models and bypassing lower-priced options means “the income divide remains a key issue for new-vehicle sales momentum.”
She observed that “auto loan rates are higher now as well, making new-vehicle affordability a real challenge for most households,” while average transaction prices for new vehicles have soared by 25 percent in the five years since February 2020, the last “normal” month before COVID-19 ran roughshod over the U.S. economy.
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