GMC Sierra sales increased in the United States and Canada but decreased in Mexico during the fourth quarter of 2024.
GMC Sierra Sales - Q4 2024 - United States
In the United States, GMC Sierra deliveries totaled 93,935 units in Q4 2024, an increase of about 18 percent compared to 79,510 units sold in Q4 2023.During the complete 2024 calendar year, Sierra sales increased about 9 percent to 322,946 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| SIERRA | +18.14% | 93,935 | 79,510 | +9.20% | 322,946 | 295,737 |
These 93,935 units were comprised of:
- 60,899 units of the Sierra Light Duty (1500), up 18.2 percent
- 33,036 units of the Sierra Heavy Duty (2500 HD and 3500 HD), up 18.1 percent
GMC Sierra sales - Q4 2024 - USA
| Model | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| Total | +18.1% | 93,935 | 79,510 | +9.2% | 322,946 | 295,737 |
| Sierra LD | +18.2% | 60,899 | 51,541 | +13.5% | 214,819 | 189,288 |
| Sierra HD | +18.1% | 33,036 | 27,969 | +1.6% | 108,127 | 106,449 |
GMC Sierra Sales - Q4 2024 - Canada
In Canada, GMC Sierra deliveries totaled 14,025 units in Q4 2024, an increase of about 1 percent compared to 13,929 units sold in Q4 2023.During the complete 2024 calendar year, Sierra sales decreased about 0 percent to 59,912 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| SIERRA | +0.69% | 14,025 | 13,929 | +0.36% | 59,912 | 59,696 |
GMC Sierra Sales - Q4 2024 - Mexico
In Mexico, GMC Sierra deliveries totaled 978 units in Q4 2024, a decrease of about 14 percent compared to 1,131 units sold in Q4 2023.During the complete 2024 calendar year, Sierra sales increased about 1 percent to 3,620 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| SIERRA | -13.53% | 978 | 1,131 | +1.00% | 3,620 | 3,584 |
Competitive Sales Comparison (USA)
GMC Sierra sales in Q4 2024 saw Big Red’s full-size pickup truck range place fourth when ranked by sales volume. Sales growth was equally distributed between the Sierra 1500 and Sierra HD.
The Ford F-Series (see running Ford F-series sales) lineup continued to lead the field with a 23 percent swell to 204,111 units, followed by the Chevy Silverado (see running Chevy Silverado sales) with a two percent uptick to 145,692 units for second place. The Ram Pickup maintained third place with a seven percent dip to 104,454 units. The Sierra (see running GMC Sierra sales) range, the Silverado’s corporate cousin and T1 platform mate, kept fourth with an 18 percent growth to 93,935 units. The Toyota Tundra followed in fifth once again, posting a 29 percent jump to 42,005 deliveries.
The oldest EV truck here, the Ford F-150 Lightning (see running Ford F-150 Lightning sales), moved up to sixth, though it saw sales slip 10 percent to 10,703 units. The all-electric Tesla Cybertruck posted 8,300 deliveries to place seventh. The Nissan Titan moved up to eighth with a 35 percent drop to 2,477 units. The Chevy Silverado EV (see running Silverado EV sales) placed ninth with 2,176 sales. The all-electric Rivian R1T dropped 50 percent to 1,700 units, likely due to a generational changeover. The GMC Sierra EV full-size light duty pickup, the Silverado EV’s corporate cousin and BT1 platform mate, posted 1,401 deliveries as the newest entry here.
Full-Size Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | +23.32% | 204,111 | 165,514 | 33% | 30% | +0.76% | 732,139 | 726,624 |
| CHEVROLET SILVERADO | +1.61% | 145,692 | 143,390 | 24% | 26% | -0.42% | 552,836 | 555,148 |
| RAM RAM PICKUP | -7.14% | 104,454 | 112,486 | 17% | 20% | -16.14% | 373,120 | 444,926 |
| GMC SIERRA | +18.14% | 93,935 | 79,510 | 15% | 14% | +9.20% | 322,946 | 295,737 |
| TOYOTA TUNDRA | +29.26% | 42,005 | 32,497 | 7% | 6% | +27.43% | 159,528 | 125,185 |
| FORD F-150 LIGHTNING | -10.10% | 10,703 | 11,905 | 2% | 2% | +38.67% | 33,510 | 24,165 |
| TESLA CYBERTRUCK | * | 8,300 | * | 1% | 0% | * | 24,300 | 0 |
| NISSAN TITAN | -34.51% | 2,477 | 3,782 | 0% | 1% | -23.59% | 14,662 | 19,189 |
| CHEVROLET SILVERADO EV | +391.18% | 2,176 | 443 | 0% | 0% | +1,511.28% | 7,428 | 461 |
| RIVIAN R1T | -50.00% | 1,700 | 3,400 | 0% | 1% | +13.92% | 18,012 | 15,811 |
| GMC SIERRA EV | * | 1,401 | * | 0% | 0% | * | 1,788 | 0 |
| TOTAL | +11.58% | 616,954 | 552,927 | +1.50% | 2,240,269 | 2,207,246 |
From a segment share standpoint, the Sierra earned a 15 percent share, up one percentage point year-over-year. The F-Series posted a 33 percent segment share, up three percentage points, while the Silverado had 24 percent, down two percentage points. The Ram Pickup earned a 17 percent share, down three percentage points, and the Tundra held a seven percent share, up one percentage point. The remaining contenders each held a segment share of two percent or less.
Combining GMC Sierra sales with those of the Sierra EV, and then adding Chevy Silverado and Silverado EV sales, gives GM a segment-leading 243,204 combined deliveries for a 39 percent segment share, besting Ford by more than 28K units. That keeps The General as king of full-size pickup sales in America, moving nearly two out of every five full-size trucks during the quarter.
GM Full-Size Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +1.61% | 145,692 | 143,390 | 60% | 64% | -0.42% | 552,836 | 555,148 |
| GMC SIERRA | +18.14% | 93,935 | 79,510 | 39% | 36% | +9.20% | 322,946 | 295,737 |
| CHEVROLET SILVERADO EV | +391.18% | 2,176 | 443 | 1% | 0% | +1,511.28% | 7,428 | 461 |
| GMC SIERRA EV | * | 1,401 | * | 1% | 0% | * | 1,788 | 0 |
| TOTAL | +8.89% | 243,204 | 223,343 | +3.95% | 884,998 | 851,346 |
The Ford F-Series line item includes the ICE-based F-150 light-duty and Super Duty heavy-duty trucks. Adding those figures to those of the F-150 Lightning gives The Blue Oval a combined 214,814 deliveries and a cumulative 35 percent segment share.
Ford Full-Size Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | +23.32% | 204,111 | 165,514 | 95% | 93% | +0.76% | 732,139 | 726,624 |
| FORD F-150 LIGHTNING | -10.10% | 10,703 | 11,905 | 5% | 7% | +38.67% | 33,510 | 24,165 |
| TOTAL | +21.08% | 214,814 | 177,419 | +1.98% | 765,649 | 750,789 |
The full-size pickup segment expanded 12 percent to 616,954 deliveries in Q4 2024, meaning that GMC Sierra sales outperformed the segment average.
For informational purposes, we provide Honda Ridgeline sales below. The unibody pickup straddles the midsize and full-size truck segments.
Honda Ridgeline Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| RIDGELINE | -0.37% | 12,387 | 12,433 | -12.65% | 45,421 | 52,001 |
The GM Authority Take
The GMC Sierra continued its positive trajectory during the fourth quarter of 2024, outpacing the average segment growth for the quarter as well as for the 2024 calendar year. Notably, sales of the Chevy Silverado underperformed the segment average during both timeframes. This could mean that truck buyers prefer the Sierra over the Silverado.
Even so, both GM full-size truck nameplates were in the green during Q4, and combining all of the automaker’s models, both ICE- and battery-powered solidified The General’s title as the best-seller of full-size pickup trucks in the U.S. to again outpace crosstown rival Ford. Year after year, The Blue Oval touts its F-Series as the best-selling truck line in America, but that ignores the full-size Sierra and Silverado truck ranges, which cumulatively outsell the F-Seires.
Meanwhile, battery electric trucks, such as the new GMC Sierra EV, continue to slowly make their mark. Together, they accounted for four percent of overall truck sales this time around, down from five percent the previous quarter, likely due the Rivian R1T working through a generational changeover. Furthermore, GM’s EV trucks haven’t particularly taken off yet, with the Sierra EV and Chevy Silverado EV combining for just 3,577 deliveries this period.
GM Full-Size EV Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO EV | +391.18% | 2,176 | 443 | 61% | 100% | +1,511.28% | 7,428 | 461 |
| GMC SIERRA EV | * | 1,401 | * | 39% | 0% | * | 1,788 | 0 |
| TOTAL | +707.43% | 3,577 | 443 | +1,899.13% | 9,216 | 461 |
Big Red’s expanded truck lineup of refreshed models and off-road-focused offerings has positioned the Professional Grade brand well, especially as it offers what it claims to be the ultimate premium models in the marketplace. Full-size trucks have historically been the lifeblood of General Motors, with Chevy and GMC models combining to account for 33 percent, or one third, of all GM sales in the U.S. during 2024.
About GMC Sierra 1500
The 2025 GMC Sierra 1500 arrives with a variety of small updates and changes such as a revised exterior color list for the seventh model year of the full-size, half-ton pickup truck’s fourth generation. The model was last updated for the 2022 (technically the 2022.5 or 2022 interim) model year, when it received a thorough refresh.
Learn more about the 2022 GMC Sierra 1500 and review the GM Authority side-by-side comparison of refresh vs. pre-refresh models.
Here are the all the 2025 Sierra paint colors, the interior colorways, and available wheels, along with all the grille designs.
Notably, the Chevy Silverado doesn’t get GMC Sierra’s high-end dash setup.
About GMC Sierra HD
The 2025 GMC Sierra HD offers Front Park Assist as an option on the Pro and SLE trims, while Adaptive Cruise Control will be available on more trim levels.
The 2025 model won’t offer certain wheel choices or this paint color. Here are all the 2025 Sierra HD paint colors, the interior colorways, and available wheels, plus towing capacities and a comparison of grilles.
About GMC Sierra EV
The 2025 GMC Sierra EV introduces the “regular” Denali trim level after debuting the first-ever 2024 GMC Sierra EV Denali Edition 1 – the all-electric premium light duty pickup truck’s initial model.
The 2025 Denali sports two battery capacities, with the ability to tow up to 10,500 pounds, and offers five new paint colors.
The upcoming entry-level Elevation and off-road AT4 trim levels may not arrive before the 2026 model year.
About The Numbers
- All percent change figures compared to GMC Sierra sales for Q4 2023, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2024 and 76 selling days for Q4 2023
- GM Q4 2024 sales reports:
- GM Q4 2024 sales U.S.A.
- Chevrolet sales Q4 2024 U.S.A.
- Cadillac sales Q4 2024 U.S.A.
- Buick sales Q4 2024 U.S.A.
- GMC sales Q4 2024 U.S.A.
- GM Canada sales Q4 2024
- GM China sales Q4 2024
- GM Mexico sales Q4 2024
- GM Brazil sales Q4 2024
- GM Argentina sales Q4 2024
- GM Chile sales Q4 2024
- GM Colombia sales Q4 2024
- Chevrolet Colombia October 2024 sales
- Chevrolet Colombia November 2024 sales
- Chevrolet Colombia December 2024 sales
- GM Korea sales Q4 2024
- Chevrolet South Korea sales October 2024
- Chevrolet South Korea sales November 2024
- Chevrolet South Korea sales December 2024
- GM Q4 2024 sales U.S.A.
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500 HD, GMC Sierra 2500 HD Denali and variants
- GMC Sierra 3500 HD, GMC Sierra 3500 HD Denali and variants
- GMC Sierra Chassis Cab
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500 HD and variants
- Chevrolet Silverado 3500 HD and variants
- Chevrolet Silverado Chassis Cab
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
Comments
Clearly GM outsells the Ford F-Series full size pickup. The numbers don’t lie. I don’t know why GM doesn’t combine GM and Chevrolet somehow and rename them the ‘GM Group’! Just have a designated nameplate on each of the Chevrolet and GMC pickups saying, ‘GM Group Affiliated’ or something/someone at GM can come up with that is making above my pay grade!😀
GM continues its sales streak of outselling Ford in light-duty pickups every year from 2020 to-date. Must be why there aren’t any comments about how bad GM is, it’s failing, the management it out of touch, etc. etc.
That sales streak will come to an end. It might be good now but with all of the little things happening it will fall. it is terrible, grills falling out of GMC trucks, probably because someone wanted to save a tenth of a cent in the item to hold it in. The small savings are causing bad Quality .. Mary just has to cheapen up everything and build more electric crap.
My daughter had her truck in the dealer for 3 months to get head gasket changed. It might have been both of the them ?? $11,000.bill and 3 months. Unacceptable.
I worked at GM for 38 years. Quality is getting worse.
I am looking at a Toyota now ….. Yhe big 2 and a half have went downhill.