Days supply of new GMC vehicles in dealership inventory was stable for February 2025, standing at an 86 days supply for the month after registering an 86 days supply in January as well.
The data from Cox Automotive also revealed that GMC inventory is up somewhat, but not drastically, year-over-year, with dealers having a 79 days supply of Big Red’s new vehicles in stock during February 2024.
GMC new vehicles are still selling a bit faster than average as well, with the U.S. auto market as a whole having an 89 days supply on average at dealerships for February this year. Inventory for the auto sector is down from January, when it registered at a 96 days supply.
The data reveals that consumers are pressing the gas pedal on purchases on February 2025. The number of new vehicles in inventory actually rose 12.8 percent year-over-year and 2.2 percent month-over-month to 2.99 million units, but a 13.6-percent surge in sales versus January shows why those vehicle are leaving lots at an accelerated rate and days supply is shrinking fast.
Driving factors behind the sales surge – with purchases also up 5.9 percent from February of 2024 – include hefty average tax refunds of $3,453, up 7 percent from last year. Furthermore, many people simultaneously received annual bonuses, putting more money in their pockets for early-year new vehicle purchases.
The increasing inventory may also be helping sales. Cox executive analyst Erin Keating remarked that “with greater inventory availability, dealers had market confidence, and consumers had plenty of options when choosing a new vehicle.” People may also be buying vehicles now because of concerns about rising car prices in the future, potentially driven by President Donald Trump‘s tariffs and trade war with Canada and Mexico.
Keating also noted that “month after month, we continue to see compact SUVs and full-size pick-ups as top sellers.” GMC is well-positioned to benefit from this market trend, with its GMC Terrain crossover addressing the first popular body style and the GMC Sierra pickup providing an option for full-size truck buyers.
Amid these shifting patterns of prices and sales, incentives have remained stable at 7.1 percent of average transaction price (ATP) during February in the U.S. market.
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