GM midsize pickup truck sales increased in the United States, Canada, and Mexico during the fourth quarter of 2024.
GM midsize truck sales are comprised of the Chevy Colorado and GMC Canyon in the U.S. and Canada. In Mexico, GM sells the Colorado and Canyon alongside the Chevy S10 Max midsize pickup and Chevy Montana compact pickup.
Sales Numbers - GM Midsize Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +120.25% | 27,302 | 12,396 | 71% | 80% | +37.89% | 98,012 | 71,081 |
| GMC CANYON | +262.37% | 11,259 | 3,107 | 29% | 20% | +70.16% | 38,215 | 22,458 |
| TOTAL | +148.73% | 38,561 | 15,503 | +45.64% | 136,227 | 93,539 |
Cumulative deliveries of GM midsize pickup trucks in the United States increased 149 percent to 38,561 units in Q4 2024, comprised of:
- 27,302 units of the Chevy Colorado, an increase of over 120 percent compared to 12,396 units sold in Q4 2023
- 11,259 units of the GMC Canyon, an increase of more than 262 percent compared to 3,107 units sold in Q4 2023
Sales Numbers - GM Midsize Pickup Truck Sales - Q4 2024 - Canada
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +74.68% | 2,042 | 1,169 | 52% | 64% | +33.67% | 8,138 | 6,088 |
| GMC CANYON | +188.31% | 1,900 | 659 | 48% | 36% | +80.83% | 6,781 | 3,750 |
| TOTAL | +115.64% | 3,942 | 1,828 | +51.65% | 14,919 | 9,838 |
Cumulative deliveries of GM midsize pickup trucks in Canada increased 116 percent to 3,942 units in Q4 2024, comprised of:
- 2,042 units of the Chevy Colorado, an increase of nearly 75 percent compared to 1,169 units sold in Q4 2023
- 1,900 units of the GMC Canyon, an increase of over 188 percent compared to 659 units sold in Q4 2023
Sales Numbers - GM Midsize Pickup Truck Sales - Q4 2024 - Mexico
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +49.28% | 721 | 483 | 10% | 8% | +64.29% | 2,369 | 1,442 |
| CHEVROLET S10 MAX | +10.85% | 5,210 | 4,700 | 70% | 78% | +16.09% | 20,473 | 17,635 |
| CHEVROLET MONTANA | +23.44% | 932 | 755 | 13% | 13% | +209.03% | 3,353 | 1,085 |
| GMC CANYON | +1,046.00% | 573 | 50 | 8% | 1% | +465.85% | 1,392 | 246 |
| TOTAL | +24.18% | 7,436 | 5,988 | +35.18% | 27,587 | 20,408 |
Cumulative deliveries of GM midsize pickup trucks in Mexico increased 24 percent to 7,436 units in Q4 2024, comprised of:
- 721 units of the Chevy Colorado, an increase of more than 49 percent compared to 483 units sold in Q4 2023
- 5,210 units of the Chevy S10 Max, an increase of almost 11 percent compared to 4,700 units sold in Q4 2023
- 932 units of the Chevy Montana, an increase of over 23 percent compared to 755 units sold in Q4 2023
- 573 units of the GMC Canyon, compared to 50 units sold in Q4 2023
In the U.S. market, 2.4 units of the Chevy Colorado were sold for every unit of the GMC Canyon during Q4 2024, with 27,302 Colorados versus 11,259 Canyons.
Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +120.25% | 27,302 | 12,396 | 71% | 80% | +37.89% | 98,012 | 71,081 |
| GMC CANYON | +262.37% | 11,259 | 3,107 | 29% | 20% | +70.16% | 38,215 | 22,458 |
| TOTAL | +148.73% | 38,561 | 15,503 | +45.64% | 136,227 | 93,539 |
Compared with GM’s full-size pickup trucks, the Chevy Silverado sold 1.5 times as many units as the GMC Sierra during the same timeframe, with 145,692 Silverado deliveries compared to 93,935 Sierras in Q4 2024.
Sales Numbers - GM Full-Size Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +1.61% | 145,692 | 143,390 | 61% | 64% | -0.42% | 552,836 | 555,148 |
| GMC SIERRA | +18.14% | 93,935 | 79,510 | 39% | 36% | +9.20% | 322,946 | 295,737 |
| TOTAL | +7.50% | 239,627 | 222,900 | +2.93% | 875,782 | 850,885 |
Comparing GM midsize pickup truck sales to those of it full-sizers, that ratio is about six-to-one, with 239,627 full-size truck deliveries compared to 38,561 midsize units. Additionally, midsize truck sales cumulatively represent 14 percent of the overall GM pickup truck sales volume of 278,188 units. To keep things in perspective, the Silverado and Sierra truck families include light-duty, heavy-duty, and – in the case of the Silverado – medium-duty models.
Sales Numbers - GM Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +1.61% | 145,692 | 143,390 | 52% | 60% | -0.42% | 552,836 | 555,148 |
| GMC SIERRA | +18.14% | 93,935 | 79,510 | 34% | 33% | +9.20% | 322,946 | 295,737 |
| CHEVROLET COLORADO | +120.25% | 27,302 | 12,396 | 10% | 5% | +37.89% | 98,012 | 71,081 |
| GMC CANYON | +262.37% | 11,259 | 3,107 | 4% | 1% | +70.16% | 38,215 | 22,458 |
| TOTAL | +16.69% | 278,188 | 238,403 | +7.16% | 1,012,009 | 944,424 |
Back to the midsizers: the two GM entires were outsold significantly by the Toyota Tacoma during Q4 2024, with the GM models placing a solid second overall ahead of Ford Ranger, Nissan Frontier, and Jeep Gladiator.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA TACOMA | +19.83% | 66,008 | 55,087 | 46% | 57% | -17.87% | 192,813 | 234,768 |
| CHEVROLET COLORADO | +120.25% | 27,302 | 12,396 | 19% | 13% | +37.89% | 98,012 | 71,081 |
| FORD RANGER | +1,768.35% | 15,526 | 831 | 11% | 1% | +42.90% | 46,205 | 32,334 |
| NISSAN FRONTIER | +13.55% | 13,898 | 12,240 | 10% | 13% | +17.24% | 68,155 | 58,135 |
| GMC CANYON | +262.37% | 11,259 | 3,107 | 8% | 3% | +70.16% | 38,215 | 22,458 |
| JEEP GLADIATOR | -30.80% | 9,453 | 13,660 | 7% | 14% | -23.67% | 42,123 | 55,188 |
| TOTAL | +47.39% | 143,446 | 97,321 | +2.44% | 485,523 | 473,964 |
Below, we provide Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments. This quarter, it placed ahead of the Canyon and Gladiator.
Sales Numbers - Honda Ridgeline - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| HONDA RIDGELINE | -0.37% | 12,387 | 12,433 | -12.65% | 45,421 | 52,001 |
The midsize mainstream pickup truck segment expanded 47 percent to 143,446 units in Q4 2024, meaning sales of GM models on a combined basis significantly outperformed the segment average.
The GM Authority Take
Sales of both the Chevy Colorado and GMC Canyon posted very healthy gains not only during Q4 2024 but also for the 2024 calendar year, as both models have navigated a generational changeover. But the Toyota Tacoma worked through that as well, and has come roaring back to re-establish dominance in the midsize truck space via a 46 percent segment share compared to the combined 27 percent share for GM’s pickups, moving over 27K more units.
So while The General has upped its game in the midsize truck space to better compete against the perennially best-selling Tacoma, closing the gap is certainly no easy task. The good news is that the Colorado and Canyon together saw a higher growth rate (149 percent) than the Tacoma (20 percent) during Q4 2024.
It’s also worth noting that The Blue Oval also sells the unibody Ford Maverick compact pickup, which outsells the midsize Ranger and for which The General has no answer. Maverick sales may be cannibalizing those of the Ranger, and even probably taking some from other midsizers like the Colorado and Canyon.
Sales Numbers - Ford Compact and Midsize Mainstream Pickup Trucks - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD MAVERICK | -19.84% | 22,146 | 27,628 | 59% | 97% | +39.43% | 131,142 | 94,058 |
| FORD RANGER | +1,768.35% | 15,526 | 831 | 41% | 3% | +42.90% | 46,205 | 32,334 |
| TOTAL | +32.37% | 37,672 | 28,459 | +40.32% | 177,347 | 126,392 |
Meanwhile, Ram wants to get back into the growing midsize truck market after exiting it in 2011 and toying with entering it again only to cancel plans in 2021.
Above, we showed sales of the Honda Ridgeline unibody pickup, which is bigger than a midsizer but smaller than a full-size truck. Though it sales volume is low, it’s likely picking off sales from any of these segments. In the end, buyers don’t care if a certain model neatly fits into a compact, midsize, or full-size segment, but purchase what meets their needs and tastes, while fitting into their budget. Regardless of their choice, the truck market in general remains very lucrative, with every major automaker competing in some form or another to grab a bigger piece of an ever-growing pie.
About Chevrolet Colorado
In May 2023, GM unveiled the all-new 2024 Chevy Colorado ZR2 Bison, the highly capable off-road midsize pickup truck developed in partnership with American Expedition Vehicles (AEV). For 2024, the ZR2 Bison is offered as a standalone trim level rather than as a package. In addition to a wealth of standard components from AEV, the 2024 Chevy Colorado ZR2 Bison also incorporates development input from off-road racing champion Chad Hall and was refined on the Rubicon Trail to boot, adding new features like front and rear jounce control dampers.
The 2024 Chevy Colorado ZR2 Bison, incidentally, gets a standard bed-mounted spare, a new launch control feature, and a new Recovery Package. Its arrival means the Chevy Colorado ZR2 Desert Boss Special Edition package hasn’t returned for the 2024 model year, indirectly replaced by the Bison.
Furthermore, among the many changes and updates for the new model year, the 2024 Chevy Colorado drops the 8-inch driver information center, replaced by the 11-inch DIC across the lineup, and drops the mid-level Turbo Plus engine, adopting the GM’s new TurboMax engine branding as part of changes and updates for the 2024 model year. That means the 2024 Colorado will offer just the base L2R engine on WT and LT trim levels and the High Output L3B TurboMax engine on all other trims while optional on the WT and LT. On a related note, here are the towing capacities of the 2024 Colorado.
The 2024 Colorado also offers a new Sports Bar Package and new Off-Road Lighting Package, while Trail Boss and ZR2 trim levels now have the option of a new off-road front bumper package for enhanced off-road capability.
Check out everything that’s new and different for the 2024 Chevy Colorado.
The fastest-turning trim level for the third-generation Colorado is the range-topping ZR2. Here are five changes and improvements we’d like to see for the Bow Tie brand’s midsize pickup truck.
About GMC Canyon
The 2025 Canyon debuts as the third-gen’s third model year featuring a few notable changes, including revised optional packages, more standard features for the Elevation trim level, and new paint options.
All Canyon trims are equipped with the TurboMax turbocharged 2.7L I4 L3BÂ gasoline engine as standard.
Here are the 2025 Canyon payload capacities.
GM Authority details the differences of the 2025 GMC Canyon AT4 vs. AT4X vs. AT4X AEV Edition.
About The Numbers
- All percent change figures compared to GM midsize pickup truck sales for Q4 2023, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2024 and 76 selling days for Q4 2023
- GM Q4 2024 sales reports:
- GM Q4 2024 sales U.S.A.
- Chevrolet sales Q4 2024 U.S.A.
- Cadillac sales Q4 2024 U.S.A.
- Buick sales Q4 2024 U.S.A.
- GMC sales Q4 2024 U.S.A.
- GM Canada sales Q4 2024
- GM China sales Q4 2024
- GM Mexico sales Q4 2024
- GM Brazil sales Q4 2024
- GM Argentina sales Q4 2024
- GM Chile sales Q4 2024
- GM Colombia sales Q4 2024
- Chevrolet Colombia October 2024 sales
- Chevrolet Colombia November 2024 sales
- Chevrolet Colombia December 2024 sales
- GM Korea sales Q4 2024
- Chevrolet South Korea sales October 2024
- Chevrolet South Korea sales November 2024
- Chevrolet South Korea sales December 2024
- GM Q4 2024 sales U.S.A.
Comments
I’m sure it has to do with price and trim . Personally I like the gmc. Nicer finish inside, and available hud. Yes more expensive but nicer. Still has the same off road capabilities as far as i know
I originally wanted the Canyon only because I really wanted HUD and the better interior, however I ended up going with a loaded up all options Z71 Colorado because I really preferred the exterior body panels and grill design over that of the Canyon.
Absolutely love my Canyon
Haha. Not for long. Trump’s tariffs are in effect.
Could the sales numbers be up due to the fact that availability in 23 and 24 was horrible. Production and delivery numbers were poor. I personally waited 6 months the second time I ordered one…add 4 more because of the first order
GM is going to have to put some Americans to work. Trump is not kidding around. When a vehicle has at least 40% foreign parts if not more. I find it a total insult to the American buyer and the factory workers.
The vehicles have to have 51% American parts . Trump Negotiated the deal in 2019 the USMCA.He stated that it was the best deal ever. Now Trump broke his own trade agreement.
Well the new Tacoma in general has not been well received.
I enjoy my canyon more every time I drive it.