2025 marks a shift in sentiment about electric vehicles from the people who actually own them, according to the 2025 U.S. Electric Vehicle Experience (EVX) Ownership Study conducted by J.D. Power. Now in its fifth year, this study measures the experience of the first year of EV ownership based on 10 criteria: accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability.
The results are divided into premium and mass-market segments. The average score for the mass-market electric vehicle ownership experience is 725 in 2025 (up from 718 in 2024) and the average score for premium EVs is 756 in 2025 (up from 750 in 2024).
The J.D. Power study also predicts that electric vehicle market share will be flat in 2025. The firm’s data shows a 9.1-percent market share for EVs in the U.S. market in 2024, which was up from 8.4 percent in 2023.
“The elimination of EV tax incentives and public charging funding has the potential to affect two critical barriers to EV adoption: public charging availability and vehicle prices,” said Brent Gruber, executive director of the EV practice at J.D. Power. “This temporary slowdown in market share growth for EVs creates a unique challenge for the industry as manufacturers forge ahead with new vehicle introductions. The EV market will be faced with expanded product offerings and flat share, creating increased competition.”
The leaders in their respective segments were the Hyundai Ioniq 6 sedan with a score of 751 and the BMW iX crossover scoring 790. The Hyundai Ioniq 5 got a score of only 728, which was still above average, but 23 points behind the mechanically identical Ioniq 6.
“In both [premium and mass-market] segments, the two highest-ranked models in the index rankings are also the best-performing models in total quality,” Gruber said, referencing the second-place contenders of the BMW i4 and Kia EV6. “This illustrates the important link between vehicle quality and overall ownership satisfaction.”
As for how GM models performed in the study, the Chevy Equinox EV got the best score. It scored 737 on a segment average of 725, while the Chevy Blazer EV got 724, just one point below the average. Incidentally, the BEV3-based Honda Prologue got a much lower score of 669.
Although the Cadillac Lyriq is also mechanically similar to the Chevy Blazer EV, it got a lower score of 717. This was well below the average score of 756 for a luxury electric vehicle and dead last on the list of premium EVs studied.
Comments
The current and ridiculous CAFE standards will soon be reduced (if not removed), rendering these nonsense EVs worthless.
Hopefully the vehicle size-inflating CAFE standards get reworked, but EV’s are not going away. The market is there for them in the US, the global market is shifting to them along with the shift in economies of scale from ICE to EV, plus the breakneck pace of EV designs and markets in China is breathing down every automaker’s neck, further pushing investment and technological developments. You should read some articles about it, it’s like the VC funded tech startup version of 1920’s US auto industry, kinda crazy and a bit terrifying.
Simply a hater but buy what you like. We will gladly buy one with 2/3 cost of a gallon of gas equivalent, brake change til 100k+, not oil or other changes, coolants once every 5yrs/150k miles and and and savings….let alone pure tech and nice ride let alone as quick or quicker than equivalent gas models. All about choices…I am good. And before you say tax money and credits…fine…stop giving to big oil and remove our military from the MEast keeping the water ways open to allow oil ships to flow freely at our tax payer expense of what 150b a year while these credits amount to what 10b at most! And if one can’t understand that difference then go back to point 1.
Hi Cory. Please state what oil company you work for. BTW the Gass companies in 1800’s tried to make electric lights look dangerous and your family would die from electrocution. However that has not happened and we now have electric lights in homes. EV growth from JAN 24 to JAN 25 is 30% . ICE is now NEG
Hi Zack, please state what WEF backed, Blackrock company you work for. Or maybe you are just a bureaucrat?
Regardless of their merits, people are spending their money on EVs. It looks like GM will have to do some work to impress their customers, or shell out a lot of loyalty bucks when trade-in time comes around.
Hey Cory,
Don’t knock something until you try it..
I absolutely love my Chevrolet Equinox EV.
Great vehicle for commuting.
EV’s definitely have a place in our society.
What makes a Tesla 3 a premium over the Equinox?
I’m not interested in either, but the Tesla 3 looks more like a car and the Equinox looks like an older lady’s basic transportation.
I think the new gen ICE Equinox looks tame but the EV Equinox looks quite modern inside and out. The reviewers and customers love it, especially at its price point.
Must be a Toyota corolla owner, johnny..
btw, Tesla has never had a model change to any of their very dated EV’s.
The loyal Cali owners keep them in business.
Just saying!
The problem with EV’s is up until a few months ago, they were going to be rammed down our throats. They simply won’t work for some/many of us. Having a choice is good but they need to stand on their own merits. No tax refunds and they need to pay their share of road tax. With these issues addressed, they might be more well received by the masses.
You can try to explain that to people, but they REALLY want to force you into an EV. It’s weird.