Chevy Brand Average Transaction Price Increases Mildly In February 2025

The average transaction price or ATP for new Chevy vehicles bought during February 2025 increased slightly both year-over-year and month-over-month, the latest data and analysis shows, following the market to some degree.

According to research by Cox Automotive and Kelley Blue Book, average transaction prices for Chevy vehicles increased 1.8 percent compared to February 2024, rising to $48,345 from $47,478.

In this regard at least Chevy corresponded to the overall U.S. auto sector, where average transaction prices rose 1 percent to $48,039. However, Chevy prices also gained 1 percent compared to January 2025, while the average car’s ATP fell 1.3 percent month-over-month. The Bow Tie brand’s parent company GM saw ATPs increase 1.4 percent year-over-year and fall 1 percent from January levels.

The study also notes that the market sector occupied by the Chevy Equinox – the “hyper-competitive” compact crossover category – accounted for 18 percent of all vehicle sales in America during February. These sales, totaling approximately 220,000 individual units across all brands, were enough to make segment ATPs rise by about 0.5 percent from the previous month.

Chevy’s slowly rising ATP continues a trend already seen in January. Last February, by contrast, Chevy average transaction prices were down 1.3 percent. Erin Keating, an executive analyst at Cox, noted that “February marks the five-year anniversary of the last ‘clean month’ of data prior to the global COVID pandemic that shifted the automotive landscape.”

Compared to half a decade ago, immediately before COVID and political turmoil swept across the U.S., February 2025 average transaction prices are 25 percent higher, while car loan rates have also increased. Sales per month are down 9 percent on average, while incentives have shrunk sharply at the same time prices soared, declining by an average of 13 percent between then and now.

These trends are “making new-vehicle affordability a real challenge for most households” according to Keating. She added that “six-figure vehicles continue to sell well and have experienced a four-fold increase in sales volume since early 2020.”

Keating concluded “the industry continues to count on high income households with prime and super prime credit scores to drive sales.”