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Chevrolet Korea Sales Plummeted 59 Percent In January 2025

By Deivis Centeno

March 11, 2025 1:20 am

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Chevrolet Korea sales decreased 58 percent to 1,219 units in January 2025 compared to January 2024 results.

Individual model sales performance was as follows:

Sales Results - January 2025 - South Korea - Chevrolet

MODELJAN 2025 / JAN 2024JANUARY 2025JANUARY 2024
COLORADO-63.16% 1438
TAHOE+100.00% 147
TRAILBLAZER-56.83% 199461
TRAVERSE-67.23% 39119
TRAX-57.57% 9532,246
CHEVROLET TOTAL-57.67% 1,2192,880

The GM Authority Take

After two consecutive months during which GM Korea sales were not reported, the automaker finally shared that Chevy started the 2025 calendar year with a new significant drop in the South Korean market. As such, the Bow Tie brand continues to lose sales volume and market share in the local market, primarily due to a limited and increasingly less desirable product range. In fact, the performance in January represents the 13th consecutive monthly contraction for Chevrolet in the Asian country.

The massive double-digit decline wiped out over 1,660 units on a year-over-year basis from Chevrolet Korea’s bottom line in January. The drop was driven by widespread decreases across almost all of the brand’s five-model lineup in the country, with domestically-built small crossovers impacted the most. In fact, the best-selling Chevy Trax bore the brunt of the decrease, accounting for nearly 80 percent of the brand’s total unit loss during the month.

In addition, the Chevy Trailblazer continues to see its sales decline faster than before, with registrations now at historic lows, bringing it closer to the sales volume of slower-selling imported models. The Trailblazer is increasingly suffering due to a loss of relevance in positioning following the arrival of the Trax below it, with the two models overlapping each other . The only model that finished January in the green was the imported Chevy Tahoe, which saw its registrations double on a year-over-year basis. However, the Tahoe is a relatively slow seller and the uptick in sales was not nearly enough to make up for the loss in volume Trailblazer and Trax.

About The Numbers

  • All percent change figures compared to Chevrolet Korea sales in January 2024, unless noted otherwise
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales

Further Reading & Sales Reporting

By Deivis Centeno

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. I want to know what cars are built in the United States.

    Reply

    1. GM Korea import everything from USA, except Trax and Trailblazer.

      Reply

  2. Looks they build them for gm but have little interest in buying them.

    Reply

  3. They just want our free military security on their Northern border and our money, not our cars.

    Reply

  4. As the value of the won has decreased, the price of imported goods has increased, and GM Korea are having a lot of difficulties in pricing policy. Of course, they are exporting 9B models and giving GM enormous profits, but think about their 2016 sales of nearly 200,000 units in Korea. We need measures to increase sales in Korea and keep Hyundai-Kia in check.

    Reply

    1. RoK should drop taxes on engine displacement, and stay close to vehicle policy in the US. There’s a chance US tariff games end with counter-tariffs on nations that tax displacement and VAT, and tariffs scale up depending on China supply chain dependence.

      Reply

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