As part of the brand’s marketing push to celebrate 100 years of operations in Brazil, Chevrolet is launching an unprecedented Spotify music campaign in the South American country.
General Motors’ Brazilian subsidiary has just launched a Spotify music campaign for Chevrolet’s 100th anniversary in the country, called “Chevrolet 100 Anos de Hits” in Portuguese, which roughly translates to “Chevrolet’s 100 Years of Hits.” The initiative invites users of the world’s most recognized music platform to relive and discover the hits that have shaped the brand’s history inside a vehicle over time.
“In this exclusive action for Chevrolet on Spotify, we reaffirm our commitment to innovation, uniting technology, culture and music to celebrate a century of history and our connection with Brazilian consumers,” said Chief Marketing Officer of GM South America, Guilherme Arruda.
Specifically, the brand’s “Chevrolet 100 Years of Hits” Spotify music campaign in Brazil features a series of playlists categorized by decade from 1920 to 2025, in which each user receives a personalized music profile based on their current listening tastes. Each category features a Chevy model on the cover, allowing users to explore the songs they would likely be listening to in each decade.
Chevrolet Brazil’s unprecedented music campaign offers a new, interactive experience that creates a unique, nostalgic, and personalized connection between users and the brand’s models. The campaign seeks to strengthen Chevrolet’s presence in the lives of Brazilians through music. The marketing initiative will expand with Spotify ads and an influencer strategy that will share their experiences with the campaign on social media.
“Music has the power to transport us to special moments, just like GM, which has been part of Brazilian history for 100 years,” said Sales Director at Spotify in Brazil, Priscilla Barsotti. “There is no better way to celebrate this trajectory than by combining our users’ musical tastes with the brand’s iconic cars, offering a personalized and meaningful experience,” she finished.
Comments
as ex worker of GMB from 1995 to 1997, do not remember any GM music to be still fine in my mind, indeed none, do not even remember musics of GM. For me GM is a car producer and this is waste of money. Please try to go back in design department and rethink the models to redo beautiful ones instead of those b s .
I assume whatever translation app you’re using didn’t do a good job. It’s not GM’s music. There is no such thing.
It’s custom playlists of 100 years of music catering to the tastes of the Spotify user.
so … maybe my mind… yeah never remember GM doing music for ads for example in tv….. so when you explain… then even worse… maybe becaus am older generation