The average transaction price or ATP for new Buick vehicles fell in February 2025, according to the data provided by the U.S. auto market price report prepared by Cox Automotive and Kelley Blue Book.
The ATP for Buick vehicles was reported as $34,973, which is down a significant 3.5 percent year-over-year from February 2024, while month-over-month it declined about 0.5 percent from January 2025.
The downward slump in average transaction price across the Tri-Shield brand’s lineup continues a trend of recent months, with January prices also down – by 4 percent from a year before, and by 1.3 percent from December 2024, which saw vigorous sales across the American auto sector. A year ago, Buick prices were also falling as the car market entered its usual late-winter doldrums, plunging 5 percent from the brand’s ATP in January 2023.
Buick prices are somewhat out of sync with the ATP trends of GM overall. The General’s average transaction prices rose 1.4 percent from the previous year, though they dropped marginally – by 1 percent – from January 2025. As a backdrop to these price movements, new vehicle ATPs across the U.S. auto sector was $48,039, a rise of 1 percent from the previous year but a 1.3-percent drop from the overheated conditions of December.
Rising incentives may be affecting the prices of Buick and other brands as well. The typical incentive in February 2025 was 7.1 percent of ATP, which is not historically outstanding, but is still 18.6 percent higher than incentives offered in February 2024, a year prior. EV prices rose 3.7 percent compared to the previous year, while the vehicles themselves continued to sell at a 15.1-percent average markup compared to their ICE counterparts.
High-end vehicles saw a major surge in sales, with over 52,000 units with a price above $100,000 leaving dealer lots in February compared to about 12,000 units five years ago before COVID. Erin Keating, a Cox executive analyst, remarked that “February marks the five-year anniversary of the last clean month’ of data prior to the global COVID pandemic” and that since then “ATP is up 25 percent while incentives are down 13 percent and monthly sales are down 9 percent.”
She added that “Auto loan rates are higher now as well, making new-vehicle affordability a real challenge for most households.”
Comments
Let me know when they have something to sell.
I’d give credit (or blame) to the Envista.
Traditionally, Buick has always been a mass-market brand with a premium tilt. They cut their teeth on offering the “image” of a more premium product at an excellent value proposition for the educated buyer. They always had their true premium offerings, but made their volume on Special, Skylark, Century/Regal & LeSabre’s sold at prices comparable to a moderatly optioned Chevrolet. That was the whole point of Buick. Envista fits that desription exceptionally well. When a Buick costs the same as better built Lexus, but without the resale value, whats the point?
GM is way down on my list of potential vehicles… I don’t buy EV’s or SUV’s. Was a long time Cadillac customer (before dumping CTS, CT6 and XTS), former Buick customer (before they dumped their ICE automobiles, and before that I was a long time Pontiac GP customer. GM has gone to hell and may never return to the good graces of many former GM customers.
Curious…Which one of the old Muppet guys in the theatre box are you?
One large SUV assembled in the US, one from China, & two lower cost 3 cylinders from South Korea. My Honda 350 street bike motorcycle had a 2 cylinder in 1975. Maybe that is next or another EV. Buick is starved for product except Buick in China.