The average transaction price (ATP) for new GMC vehicles is overall stable year-over-year, having declined just 0.7 percent from $64,968 in January 2024 to $64,519 in January 2025.
Meanwhile, GMC vehicle ATP fell 3.4 percent month-over-month from December 2024, according to the latest numbers from Kelley Blue Book and Cox Automotive.
The drop in GMC average transaction prices from December is unsurprising given the usual year-end surge in vehicle sales and, frequently, available incentives. This trend was particularly strong at the end of 2024 following a rise in optimism after the uncertainties of the election season were over, and rising incentives gave positive consumer sentiment an extra nudge.
GMC prices were also stable in December 2024 compared to year-ago monthly data, rising a mere 0.8 percent. Following the overall auto market trend, they rose 1.6 percent compared to November. Meanwhile, Big Red’s parent company General Motors saw transacting prices surge 3.3 percent year-over-year while dropping 3.5 percent since December.
As for the U.S. automotive market as a whole, selling prices followed a typical seasonal pattern. ATP went up 1.6 percent year-over-year, showing a bit of price and sales momentum remains from the exceptional finish of 2024. However, as is typical for this time of year, average transaction prices dropped 2.2 percent compared to December.
Executive Cox analyst Erin Keating summed up the situation by saying “after a surprisingly hot December, both new-vehicle sale volume and prices were lower in January as the market took a seasonal breather.” Luxury brands saw prices and sales drop sharply after their typical year-end surge, with people cutting back on more expensive purchases during the post-Christmas month. GMC’s relative stability despite being GM’s premium truck and SUV brand shows the strength of its sales in light of this general trend.
Incentives, meanwhile, fell to 7.2 percent for the month from 8 percent of ATP in December. However, they were up 29.2 percent from January 2024, reaching an average in the United States of $3,486 for the month and showing certain favorable conditions for car buyers continue.
Comment
It’s something to be said when the average HOUSEHOLD income in the United States is almost less than the average transaction price of a vehicle. People are so uneducated when it comes to finances or needs/wants!!