Shenan Reed – who was appointed as Global Chief Media Officer for General Motors exactly one year ago in January 2024 – has become the Chair for the Interactive Advertising Bureau (IAB) Board of Directors in addition to her GM position.
The IAB is a non-profit trade association for Internet advertisers, closely related to the duties Reed carries out at GM as global media head, as the press release points out.
Shenan Reed has been on the IAB board of directors for half a decade as of 2025, while the fact that she is “currently responsible for building a leading-edge global media team that accelerates General Motors’ media approach into the future” is also highlighted. The previous Chair, Paramount Advertising president John Halley, will continue to be a board member. Reed’s Vice Chair will be Alison Levin of NBCUniversal.
Reed says that her experience as a director at the Interactive Advertising Bureau allowed her to observe “firsthand the change we can make when we come together as an industry.” She made other comments typical for such an occasion, including a statement that IAB will “drive innovation, embrace bold ideas, and tackle the challenges and opportunities” of online advertising in the coming years.
Reed came originally from a background in cosmetics industry advertising, though she worked on GM cars as a hobby with her father. GM created a new role for her with the position of Global Chief Media Officer in 2024, filling a gap in The General’s lineup of marketing executives.
At GM, she works in partnership, rather than under the orders of, GM Chief Marketing Officer Norm de Greve. De Greve himself has been working at his current position for less than two years. He began heading the automaker’s marketing team on July 31st, 2023, but previously spent almost a decade and a half working on car industry advertising at Digitas, a digital advertising company.
The CEO of IAB, David Cohen, says that Shenan Reed and Vice Chair Alison Levin “bring the expertise, vision, and drive needed to lead this charge, making them invaluable additions to the Board” as the trade association tackles upcoming matters related to “the creator economy, AI, consumer privacy, measurement and commerce media.”
Comments
Miss Reed is BBBEAUUTIFUL!
HOW ABOUT APPOINTING SOMEONE TO REPLACE MARY??