Chevy Spark EUV Teased In Eight South American Countries

Shortly after teasing Chevrolet’s upcoming electric crossover in Mexico, General Motors has just shown a glimpse of the Chevy Spark EUV in all major South American countries.

The automaker’s South American subsidiary activated a comprehensive marketing campaign simultaneously previewing the upcoming Chevy Spark EUV in all major countries of the region. In fact, the automaker published a teaser video of the Spark EUV in each of the countries where the Chevrolet brand has a presence, including Brazil, Argentina, Chile, Colombia, Perú, Ecuador, Uruguay and Paraguay.

In this regard, the Chevy Spark EUV shown on Chevrolet social media platforms in all these countries on the same day and in a coordinated manner, anticipating and confirming the introduction of the brand’s new entry-level all-electric vehicle in the main markets of the region. As such, the company is confirming GM Authority‘s exclusive report published last week.

Although it uses the same footage as the video shown in Mexico, the teaser for the upcoming Chevy Spark EUV that GM South America developed for the Brazilian and Argentine markets is a bit different. The commercial includes its own sequence of images and a different approach with the slogan “One car, many possibilities.” In contrast, the other countries use exactly the same Spanish version first published by Chevrolet Mexico.

Notably, the regional teaser of the upcoming Chevy Spark EUV marks the first time that GM has simultaneously announced a vehicle in each and every South American country where it has a presence. As such, the move becomes the largest marketing push yet executed by the subsidiary and reveals the strategic importance that the EV crossover will have. Until now, marketing teams and commercial strategy for each country operated separately.

The upcoming Chevy Spark EUV is expected to debut in the coming weeks in some of Latin America’s largest automotive markets, such as Brazil and Mexico, where the vehicle was first made official following our exclusive reveal just before the end of calendar year 2024. Developed exclusively by the SAIC-GM-Wuling (SGMW) joint venture in China, the Spark EUV is Chevrolet’s first mass-market EV for emerging countries.