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Chevy Malibu Sales Place Fourth In Segment During Q4 2024

Chevy Malibu sales increased in the United States and Canada during the fourth quarter of 2024.

Chevrolet Malibu Sales - Q4 2024 - United States

In the United States, Chevrolet Malibu deliveries totaled 23,786 units in Q4 2024, an increase of about 26 percent compared to 18,893 units sold in Q4 2023.

During the complete 2024 calendar year, Malibu sales decreased about 10 percent to 117,319 units.
MODEL Q4 2024 / Q4 2023 Q4 2024 Q4 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
MALIBU +25.90% 23,786 18,893 -9.99% 117,319 130,342

Chevrolet Malibu Sales - Q4 2024 - Canada

In Canada, Chevrolet Malibu deliveries totaled 803 units in Q4 2024, an increase of about 38 percent compared to 583 units sold in Q4 2023.

During the complete 2024 calendar year, Malibu sales decreased about 14 percent to 4,523 units.
MODEL Q4 2024 / Q4 2023 Q4 2024 Q4 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
MALIBU +37.74% 803 583 -13.65% 4,523 5,238

Rear three-quarters view of 2024 Chevy Malibu.

Competitive Sales Comparison (USA)

Chevy Malibu sales in Q4 2024 saw the Bow Tie brand’s only remaining sedan in the U.S. remain in fourth place from the previous quarter among seven models in the mainstream midsize sedan segment.

The Toyota Camry continued to be the segment’s best-seller by far, posting a 13 percent bump in sales to 82,300 deliveries. The Honda Accord followed in second place with a 17 percent drop to 38,034 units, while the Nissan Altima kept third with a 23 percent slide to 27,219 units. The Malibu (see running Chevy Malibu sales) maintained fourth with a 26 percent uptick to 23,786 deliveries. The Kia K5 moved up a spot to fifth with an 18 percent uptick to 17,835 units, while its corporate sibling, the Hyundai Sonata, traded places for sixth in spite of a 178 percent leap to 13,271 units. The Subaru Legacy again finished last with a 16 percent downturn for 4,949 sales.

Sales Numbers - Midsize Mainstream Sedans - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 Q4 24 SHARE Q4 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
TOYOTA CAMRY +13.25% 82,300 72,674 40% 37% +6.62% 309,876 290,649
HONDA ACCORD -16.86% 38,034 45,745 18% 23% -17.79% 162,723 197,947
NISSAN ALTIMA -23.37% 27,219 35,519 13% 18% -11.04% 113,898 128,030
CHEVROLET MALIBU +25.90% 23,786 18,893 11% 10% -9.99% 117,319 130,342
KIA K5 +17.51% 17,835 15,178 9% 8% -28.50% 46,311 64,772
HYUNDAI SONATA +177.58% 13,271 4,781 6% 2% * 0 0
SUBARU LEGACY -15.95% 4,949 5,888 2% 3% -23.20% 19,591 25,510
TOTAL +4.39% 207,394 198,678 -8.07% 769,718 837,250

The Malibu earned an 11 percent segment share, up one percentage point year-over-year. The Camry posted a 40 percent share, up three percentage points, accounting for two-fifths of all sales. The Accord held an 18 percent segment share, while the Altima earned a 13 percent share, both down five percentage points. The K5 posted a nine percent share, up one percentage point, and the Sonata held a six percent share, up four percentage points. Finally, the Legacy earned a two percent share, down one percentage point.

The Hyundai Motor Group’s two entries, the Hyundai Sonata and Kia K5, accounted for a combined 31,106 deliveries and a cumulative 15 percent segment share, placing the automaker in second.

Sales Numbers - Hyundai and Kia Midsize Sedans - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 Q4 24 SHARE Q4 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
HYUNDAI SONATA +177.58% 13,271 4,781 43% 24% * 0 0
KIA K5 +17.51% 17,835 15,178 57% 76% -28.50% 46,311 64,772
TOTAL +55.85% 31,106 19,959 -28.50% 46,311 64,772

The midsize mainstream sedan segment expanded four percent to 207,394 units in Q4 2024, meaning Chevy Malibu sales significantly outperformed the segment average.

The GM Authority Take

Chevy Malibu sales saw a healthy increase during Q4 2024, enabling the midsize sedan to maintain fourth place in its segment while also outpacing it. This is in spite of newer and more attractive offerings sold by Toyota, Honda, Hyundai, and Kia. The solid quarterly performance wasn’t enough to turn Malibu sales green for the calendar year, as annual volume decreased 10 percent to 117K units.

Production of the 2025 Chevy Malibu ended on November 15th at the GM Fairfax plant in Kansas City, Kansas, to make way for the upcoming next-generation 2026 Chevy Bolt EV. The last example of the Malibu built ends the storied nameplate’s run in the U.S. market. In fact, the Corvette now becomes the only car sold by Chevy, regardless of door count, in the U.S. market. More broadly, GM is left with just two sedans overall, namely the Cadillac CT4 and Cadillac CT5.

But the Malibu is not the only model to exit the mainstream midsize sedan segment as that market continues to shrink in favor of crossovers, with the Nissan Altima set to retire just like the Malibu, joining the discontinued Subaru Legacy.

Last example of the storied nameplate built is a 2025 Chevy Malibu RS

Interestingly, the Malibu outsold most GM utility vehicles during Q4 2024 and for the 2024 calendar year, though some of those models are also being dropped, including the Cadillac XT5 and Cadillac XT6.

As of early January, there are about 7,000 new Chevy Malibu units remaining on dealer lots across the U.S., so buyers still have time to grab a piece of history.

About Chevrolet Malibu

The 2025 Chevy Malibu arrived as the tenth and final model year of the ninth-generation nameplate with only one significant change: a new paint option, specifically Night Shade Metallic.

1971 Chevrolet Malibu

Second-generation 1971 Chevy Malibu

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. GM has shot itself in the foot. My Dad has been driving GM since ’87 and now wants a Kia as GM vehicles are too expensive. He doesn’t want a 60k pickup truck or a 30k 3 cylinder Buick. Too expensive for someone that is 76 years old and just needs to drive 5000 miles per year.

    Reply
  2. so replace the bu for a bolt ev. this will be fun to watch. just like stellantis.

    Reply
  3. The Malibu sold more units than the Colorado did last year, yet GM is cancelling the former. Interesting.

    Reply
    1. Overall volume is nice, but not the determining factor.
      Matters to consider when thinking about this:
      1. Which do you think made more in profit – Colorado of Malibu?
      2. Which has a higher upside / growth potential?
      3. Which has a higher demand for accessory sales during or after purchase?
      4. Which sells more at retail (as opposed to the less the lucrative fleet/commercial)?

      The answer to all of these questions is the Colorado. The margins on the truck are healthy, the potential for truck growth is higher, and accessories are much easier to sell.
      There is a reason the midsize sedan segment has gone from ten to four models.

      Reply
  4. There is still a market for sedans. But lower case gm cant see it.

    Reply
  5. Miss Mary and her idiotic decisions again will hurt GM. She is surrendering to Toyota and Honda in the midsize sedan market. Does she really think that the BOLT will be a winner, when the tRump administration removes the incentives for EV’s? Keep the Malibu and put a hybrid powertrain in it. Hybrids are going to be a big part of sales, but again Mary will miss the mark. Perhaps it is time for her to retire with her very golden parachute.

    Reply
  6. We all know the story. Malibu is selling well and (according to the above chart) was the 3rd best selling sedan in it’s class for the entire 2024 year. So yes, let’s kill it. After all, why would we want to keep a SEDAN around that sells better than 95% of your (GM’s) entire line? If I’m not mistaken, the Malibu ended up 4th for sales only after the Silverado, Equinox and Trax. So just from what I can recall, here’s the list of what sells way less than the Malibu:
    All Buicks.
    All GMC’s.
    All Cadillac’s.
    Chevy Suburban, Tahoe, Colorado, Corvette, Express, Trailblazer, Blazer and Traverse.

    And nearly every one of those listed was advertised/promoted way more than the Malibu.

    Reply
  7. They need to announce a Malibu replacement ASAP! Or continue to lose loyal customers.

    Reply
  8. GM, Ford, and Stellantis (Chrysler) have high level executives that don’t understand the auto market. Car buyers would still purchase sedans if they were offered. I have neighbors who leases a Nissan Altima every 2-3 years. When I told them the Altima will be discontinued, at first they didn’t believe me. When I showed them the proof, they were very disappointed because they hate crossovers and SUV’s, and told me they will always lease a sedan from some other company that still offers sedans. Opportunites lost for companies not offering sedans.

    Reply
  9. These sales are primarily to fleet buyers and rental companies.

    Reply
  10. Bring back the cars with luxury and style and room like we used to have in the past. They are shoving SUV and Trucks down our throats. If you make a good product it will sell.

    Reply
  11. I’m glad GM is bringing back the Bolt, as I think it will sell well as a low priced EV. However, I hate that they are cancelling the Malibu. I have a 2014 Malibu and love that car. It seems like they could continue to build Malibu’s somewhere. Maybe they will design a future Malibu with a hybrid motor that doesn’t cost an arm and a leg. There is still a place for sedans.

    Reply
  12. Ever think the Malibu retail customers, lease owners & perhaps even renters might have a good experience with the affordable Malibu & maybe move up to another gm product when they are able? Not everyone can afford a $40k new vehicle or wants SUV or EV. So gm gives up more market share & the Japanese and South Korean auto companies will be glad to supply sedans to the rental market & then they will hit the used car market that gm has abandoned. Also, KC plant will need fewer workers to go all EV as they have killed the XT4 & the Malibu.

    Reply
  13. The Chevy Malibu sedan is selling well despite being discontinued and despite having a very low advertising budget over the years, this proves Mary Buick Envision Made in China-Barra is more profit oriented than consumer oriented. If there is a replacement for the Chevy Malibu, it will probably cost at $10,000 more per Mary Buick Envision Made in China-Barra’s pricing policies.

    Reply
  14. at least $10,000 more

    Reply

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