After celebrating the bowtie brand’s centenary in Brazil on January 26th, General Motors has just launched an advertising campaign for Chevrolet‘s 100th anniversary in the country.
The company continues its activities to celebrate 100 years of operations and Chevrolet’s history in Brazil, launching a new institutional advertising campaign that recounts the car manufacturer’s great legacy and support in the most important moments of the South American country’s history over the last century. As such, Chevy celebrates its historic milestone in the Brazilian market by projecting the brand’s successful legacy into the future.
“Chevrolet’s 100 years in Brazil celebrates the brand’s history and the journey of generations of Brazilians who have built their lives alongside us,” said CMO of GM South America, Guilherme Arruda. “This campaign reflects Chevrolet’s legacy, which has always been present in the country’s most important moments, while we look to the future with the same commitment to innovation that has brought us here,” he added.
In particular, the advertising campaign for Chevrolet’s 100th anniversary in Brazil adopts the slogan “Chevrolet’s 100 years in Brazil: always heading towards the future” to celebrate the evolution of the brand’s most iconic models that connect with the country’s history and renew the company’s commitment to innovation and progress. The campaign includes a main short film and multiple pieces for TV, social media, print-online media, and street signage.
The video behind Chevrolet’s 100th anniversary advertising campaign in the country is narrated by Golden Globe-winning actress Fernanda Torres, nominated for an Oscar for Best Actress, and takes the viewer through important moments in Brazilian history, from social movements to the World Cup. In each scene, iconic cars slowly appear, symbolizing how Chevrolet has witnessed great milestones and helped shape the future.
The new advertising campaign for Chevrolet’s 100 years in Brazil will be on air for a good part of the 2025 calendar year with a solid 360-degree media strategy. This includes the 60-second short film with national broadcast, 30-second versions for open, pay and digital TV, internal marketing actions and activations in the dealer network, as well as printed content in multiple formats with images of iconic cars up to the new Chevy Blazer EV.
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