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Cadillac Escalade Outsells All Rivals Combined During Q4 2024

Cadillac Escalade sales increased in the United States but decreased in Canada and Mexico during the fourth quarter of 2024.

Sales Numbers - Cadillac Escalade - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 YTD 24 / YTD 23 YTD 24 YTD 23
ESCALADE +95.68% 13,009 6,648 +56.15% 41,001 26,257
ESCALADE ESV -100.00% 0 3,558 -100.00% 0 15,432
TOTAL +27.46% 13,009 10,206 -1.65% 41,001 41,689

Cumulative deliveries of the Cadillac Escalade family in the United States increased 27 percent to 13,009 units in Q4 2024.

  • Sometimes, U.S. sales figures are broken out for the regular-length Escalade and extended-length Escalade ESV, and sometimes combined, which is the case this quarter. Percentage change calculated above is based on comparing combined Escalade sales in Q4 2024 to broken out sales in Q4 2023.

Sales Numbers - Cadillac Escalade - Q4 2024 - Canada

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 YTD 24 / YTD 23 YTD 24 YTD 23
ESCALADE -16.55% 509 610 -29.77% 1,883 2,681
ESCALADE ESV -16.30% 226 270 -3.21% 965 997
TOTAL -16.48% 735 880 -22.57% 2,848 3,678

Cumulative deliveries of the Cadillac Escalade family in Canada decreased 16 percent to 735 units in Q4 2024, comprised of:

  • 509 units of the regular-length Escalade, a decrease of nearly 17 percent compared to 610 units sold in Q4 2023 and
  • 226 units of the extended-length Escalade ESV, an increase of over 16 percent compared to 270 units sold in Q4 2023

Sales Numbers - Cadillac Escalade - Q4 2024 - Mexico

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 YTD 24 / YTD 23 YTD 24 YTD 23
ESCALADE -24.42% 195 258 -7.84% 788 855
TOTAL -24.42% 195 258 -7.84% 788 855

Cumulative sales of the Cadillac Escalade family in Mexico decreased 24 percent to 195 units in Q4 2024.

Sales Numbers - ICE Cadillac Escalade Family - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 YTD 24 / YTD 23 YTD 24 YTD 23
CADILLAC ESCALADE +95.68% 13,009 6,648 +56.15% 41,001 26,257
CADILLAC ESCALADE ESV -100.00% 0 3,558 -100.00% 0 15,432
TOTAL +27.46% 13,009 10,206 -1.65% 41,001 41,689
Side front three-quarters view of 2025 Cadillac Escalade ESV in Premium Luxury Platinum trim.

Refreshed 2025 Cadillac Escalade ESV Premium Luxury Platinum

Competitive Sales Comparison (USA)

The Cadillac Escalade (see running Cadillac Escalade sales) remained the best-selling full-size luxury SUV by a wide margin during Q4 2024 as sales grew 27 percent to 13,009 deliveries. Note that sales of the regular-length Escalade and the extended-length Cadillac Escalade ESV are combined this quarter, and not broken out.

The Lincoln Navigator (see running Lincoln Navigator sales), represented by the regular-length Navigator and extended-length Navigator L, remained in second place from the previous quarter as sales grew eight percent year-over-year to 4,497 units. The Infiniti QX80 moved up to third in spite of a 16 percent slide to 2,929 units, followed by the Lexus LX with a 20 percent bump to 2,018 deliveries. Meanwhile, the Jeep Grand Wagoneer family, which is comprised of the regular-length Grand Wagoneer and extended-length Grand Wagoneer L, fell to last place, posting a 29 percent drop for 1,774 sales.

Full-Size Luxury F-Segment SUV Sales - Q4 2024 - USA

MODELQ4 24 / Q4 23Q4 24Q4 23Q4 24 SHAREQ4 23 SHAREYTD 24 / YTD 23YTD 24YTD 23
TOTAL+9.16%24,22722,009-4.38%85,66089,411
CADILLAC ESCALADE+27.4613,00910,20654%46%-1.65%41,00141,589
LINCOLN NAVIGATOR+8.00%4,4974,16419%19%-11.50%15,53117,549
INFINITI QX80-15.62%2,9293,47112%16%-18.56%10,33912,696
LEXUS LX+19.76%2,0181,6858%8%-1.85%6,8306,959
JEEP GRAND WAGONEER-28.55%1,7742,4837%11%+12.63%11,95910,618

The Escalade duo earned a combined 54 percent market share in its segment, accounting for over half of all sales here. In other words, the Escalade outsold all of its direct rivals on a combined basis. The Navigator family followed with a 19 percent segment share, the QX80 with a 12 percent share, and the LX with an eight percent share. The Grand Wagoneer eanred a seven percent share.

Below, we’ve included sales figures for full-size luxury crossovers for reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by utilizing a unibody construction, they are typically cross-shopped and considered alternatives to regular full-size luxury SUVs. Currently, the only full-size luxury crossovers are the BMW X7 and Mercedes-Benz GLS-Class. The rumored Audi Q9 is incoming at some point to slot into this space as another rival. Nevertheless, the Escalade family outpaced these crossovers as well, though they do outsell all other full-size SUV entries here.

Sales Numbers - Full-Size Luxury CUVs - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 YTD 24 / YTD 23 YTD 24 YTD 23
X7 +12.45% 9,953 8,851 +2.90% 29,632 28,797
GLS-CLASS -1.72% 7,422 7,552 +16.93% 28,129 24,056
TOTAL +5.93% 17,375 16,403 +9.29% 57,761 52,853

The full-size luxury SUV segment expanded nine percent to 24,227 units in Q4 2024, meaning that combined Escalade sales significantly outpaced the segment average.

Refreshed 2025 Cadillac Escalade Sport Platinum

The GM Authority Take

Cadillac Escalade sales kept it firmly in the lead, this time accounting for over half of all body-on-frame full-size luxury SUV sales in the U.S. and outselling all of its direct rivals combined.

We posit the impressive performance to the launch of the refreshed 2025 Escalade, which makes the product substantially more competitive and attractive to buyers. Looking ahead, we believe that Escalade sales will continue improving so long as supply and inventory can keep up.

That said, the Escalade will be competing against the all-new 2025 Lincoln Navigator, which is redesigned for the 2025 model year. On the other hand, large unibody crossovers like the X7 and GLS-Class – which are often cross-shopped with the Escalade – seem to pose an even biggest threat than body-on-frame rivals.

Refreshed 2025 Cadillac Escalade Sport Platinum

About Cadillac Escalade

The refreshed 2025 Cadillac Escalade features a notable wealth of updates and changes for the SUV, including revised exterior styling, a new cabin dominated by a massive 55-inch pillar-to-pillar display, over 100 new ambient lighting color options, and a reworked powertrain lineup.

Further highlights of the 2025 Cadillac Escalade include a new power open-and-close door feature, 5G connectivity, an AKG Studio audio system, standard Super Cruise, and a new Executive Second-Row Seating Package. The refreshed full-size luxury SUV also benefits from suspension improvements.

The 2025 Escalade drops three paint colors, and the Escalade-V drops two, with three new ones arriving, while gaining new carbon fiber interior trim and a key change to the steering wheel. Also, the nameplate will get a special matte paint color for the first time ever. Here are all the paint colors, the interior colorways, and available wheels.

Powertrain options include the naturally aspirated 6.2L V8 L87 gasoline engine as standard, while the supercharged 6.2L V8 LT4 gasoline engine is standard for the Escalade-V. The 3.0L I6 LM2 turbodiesel Duramax engine option is no longer offered, as GM Authority was the first to report, and here’s why. The 2025 Escalade can tow up to 7,200 pounds.

To meet the anticipated demand for the refreshed model, GM will increase production of the 2025 Escalade Sport Platinum and the 2025 Escalade-V.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Where are the people to say that Lexus are better and blá blá blá hahahah.?

    Reply
    1. Lexus LX does not sell as well.
      Even here in Qatar, Cadillac is 1:1 ratio almost with Lexus LX.
      If you are asking about reliability…forget even asking about it. BOTH the V35A and the 6.2 engines are failure prone…..recalled V35As have still failed.

      Reply
  2. I drove a Ford Expedition. Do a quick lane change at highway speeds. You’ll regret it.

    Reply
  3. this shows people still want an ICE vehicle.

    Reply
  4. Looks like the Lexus is starting to impede on IMF into sales in this segment

    Reply
  5. It is successful because of its style and ICE

    Reply
  6. I AM A CADILLAC ESCALADE PLATINUM PREMIUM OWNER !! CHANGE THE PARTS BACK TO 100 % METAL !!! NOT PLASTIC NOT ALUMINUM !! GASOLINE WILL NEVER MIX WITH THOSE ELEMENTS!!! FIX IT !!! DRIVING ANC SMELLING GASOLINE IS A WORTHLESS PRODUCTION !!! I DO NOT GET PAID TOO LIE !!! I DESIGNED MY ESCALADE STRAIGHT FROM THE FACTORY!!! DELIVERED OFF THE TRUCK 7 MILES !!! YOU WANT POST THIS BECAUSE YOU GET PAID TO COVER UP THE TRUTH !!! GOOD LUCK !!!!

    Reply
  7. Call it what it is. A Chevrolet Suburban.

    Reply
    1. Or a fake Cadillac.

      Reply
  8. If only Ford would allow Lincoln to offer a full- HP V-8 with all the trim and special interior worthy of a Lincoln. But you can’t be faster than a Mustang so if will never happen for Lincoln.

    Reply
  9. Given the Navigator’s heavy curb weight, poor aerodynamics, and a high center of gravity, it will never be faster than a Mustang, beside driving the tall, heavy Navigator over 100 mph is not recommended.

    Reply

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