Cadillac appears to have delivered a high volume of vehicles during the December 2024 auto market sales surge, with a dealership days supply figure dropping from 103 days in November 2024 to just 77 days supply by the end of December.
This 25.2 percent drop in Cadillac days supply still left the GM luxury brand with more inventory than in December 2023 a year earlier, however, when there was a 52 days supply on dealer lots, per Cox Automotive.
While the whole auto market saw an optimism-driven surge in sales, with buyers apparently enjoying higher incentives as well as positive sentiment following the U.S. presidential election, the luxury sector – where Cadillac operates – did particularly well.
The overall average inventory of new vehicles in the United States for December 2024 was a 75 days supply. However, luxury vehicles with a price of $80,000 or more fell to a 62 days supply. Some premium brands had some of the lowest inventory levels across all automakers, such as Lexus with a 21 days supply and BMW with a 47 days supply.
An upsurge in luxury vehicle purchases is a typical pattern seen each holiday season in the U.S. vehicle market. However, December 2024 was above average for sales, both for premium and mass-market new vehicles. Sales increased 12.7 percent year over year, while the month-over-month days supply figure dropped 14.2 percent.
The total inventory of 2.88 million new vehicles on dealer lots at the end of December 2024 represents an 18.1-percent increase in absolute numbers since December 2023. However, this figure is also a dip from the more than 3 million units that were on offer across the United States during both October and November 2024.
Cox executive analyst Erin Keating noted that incentives were essentially the same for luxury and mass-market vehicles during the month of December. Incentives, as a percentage of average transaction price (ATP), were 8 percent for mass-market vehicles and 7.9 percent for luxury vehicles, on average.
She observed that “new-vehicle sales roared at the end of the year, with a strong December finish,” meaning that 2025 is starting with notably lower inventory levels than 2024 – as the remarkable drop in Cadillac days supply highlights.
Comments
I don’t understand the Cadillac strategy, to eliminate all internal combustion engines except for the Escalade. I realize their ICE lineup has been neglected, but GM only sold a total of 114,400 EV’s in the USA during 2024, up 50%. But, when you realize the bigger picture GM sold 2.59 million ICE vehicles in the USA during 2024. How can GM expect that demand to change much during the next decade? Consumers overwhelmingly favor ICE vehicles, it seems premature to abandon ICE vehicles, when total GM EV production only accounts for the annual production at one assembly plant on one shift! Giving up on so many market segments has given our competitors too much market share. GM has given up on minivans, cars and many niche segments without offering any alternatives. Affordability needs to be improved, the Wal Mart theory shouldn’t be ignored. Volume is the ideal solution, thus bringing down prices. I seriously doubt Hummers EV’s and full size EV trucks will ever sell enough volume to be affordable. It’s great to have halo vehicles, but won’t make the corporation profitable.
GM is downsizing / consolidating.
When will the Fleetwood come out
Kill the Celestiq or put another body on it. What a hideous creature.
You need to get your act together, lnot everyone wants a Biden ev, I have a xt4
Cadillac/GM has never made a reliable gas engine with good milage equal to Toyotas reputation! It’s long term reliability and GM will never have it! And for todays prices you have to be out of your mind to purchase GM.
When is the XT5 Cadillac going to have super cruise?