Buick Sales Up 10 Percent Overall For Premium Marque’s Four Crossovers In Q4 2024

U.S. Buick sales increased 10 percent to 46,186 units during the fourth quarter of 2024. Individual model sales performance was as follows:

Sales Results - Q4 2024 - USA - Buick

MODELQ4 2024 / Q4 2023Q4 2024Q4 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
ENCLAVE-33.64% 7,25210,929-33.01%26,400 39,411
ENCORE-100.00% 0122-97.86%126 5,887
ENCORE GX-1.18% 13,59313,755-9.21%58,239 64,149
ENVISION+36.83% 12,9159,439+6.91%47,340 44,281
ENVISTA+56.95% 12,4267,917+285.78%51,316 13,302
BUICK TOTAL+9.54% 46,18642,162+9.81%183,421 167,030

The GM Authority Take

The ten percent increase in U.S. Buick sales during the fourth quarter is welcome news for the Tri-Shield brand.

Sales of two models – the subcompact Buick Encore GX and the large three-row Buick Enclave – were in the red. We posit that sales of the Encore GX are being cannibalized by the Envista, while the Enclave is in the midst of a generational changeover, which tends to skew volume downward during the first quarter or two of availability.

Meanwhile, sales of the brand’s two remaining models – the Buick Envision and Buick Envista – were in the green as the Envista continues to be a hit, and the Envision remains one of the segment’s best-sellers.

The Tri-Shield brand’s vehicle lineup was totally refreshed in 2024 as part of a design-driven reinvention that began in early 2023. The Envista is a first-ever model, the Encore GX and Envision received mid-cycle refreshes, and the Enclave received an overhaul.

About The Numbers

  • All percent change figures compared to U.S. Buick sales for Q4 2023, unless noted otherwise
  • There were 78 selling days for Q4 2024 and 76 selling days for Q4 2023

Further Reading & Sales Reporting

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Vince Brown

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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