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Tesla Cybertruck Gets Incentives As Sales Cool Down

Tesla is offering new incentives for its controversial Cybertruck amid declining brand sales figures and increased competition in the electric vehicle (EV) market. Tesla Cybertruck deliveries kicked off in 2023, but the truck has faced numerous recalls and other issues since its release. Meanwhile, GM EV sales increased over the course of 2024.

The front end of the Tesla Cybertruck.

According to CNBC, Tesla is offering discounts up to $1,600 on new Cybertruck units, depending on the configuration, and up to $2,600 for demo models already in inventory. GM Authority uncovered even larger discounts of more than $3,000 available on Tesla’s website. Cybertruck production has reportedly slowed at Tesla’s facility in Austin, Texas.

Per data reported by Cox Automotive, the Tesla Cybertruck was ranked as the fifth best-selling EV in the U.S. last year, with just under 39,000 units sold. However, Tesla sales as a whole dipped by roughly 37,000 units year-over-year. By contrast, GM’s EV sales increased by more than 37,000 units during the same period, with models like the Chevy Equinox EV and Cadillac Lyriq leading as the eighth and ninth best-selling EVs in the U.S., respectively.

That said, the Tesla Model Y crossover and Tesla Model 3 sedan remained at the top of the EV segment sales charts for the 2024 calendar year, making up 40 percent of all U.S. EV sales. Additionally, the U.S. EV market as a whole grew last year, with full-year sales reaching 1.3 million units, a seven-percent increase compared to 2023.

Tesla Cybertruck owners have been forced to deal with no less than seven recalls since the all-electric pickup’s release, the latest of which was implemented in November to address defective drive inverters. A recall involving the tire pressure monitoring system was issued in December, but the fix is an over-the-air software update.

Tesla CEO Elon Musk recently announced that the automaker would send Cybertruck units to California to assist in the ongoing wildfires in Los Angeles, with the EVs serving as “mobile base stations to provide power to Starlink Internet terminals,” per a post to X.

Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. Good idea, send the Cyber trucks to the wildfires and let em burn up.

    Reply
  2. Not a fan of driving a vehicle looks like my refrigerator.

    Reply
  3. 5th best selling EV? That’s not saying much.

    Reply
  4. Cybertrucks are the new version of the old DeLoreans as both of their days have already passed: – Diminishing sales are to be expected as the “wow” factor is already gone. Even if you don’t find the body style as being polarizing it isn’t a very practical work truck solution.
    To be fair to Tesla, a 37,000 reduction in total sales is not that significant, – yet.
    Let’s be honest and even if you disagree with me you have to admit that all of the current Tesla model styling is getting boring. I could barely tell them apart even if my daughter recently purchased a 2024 Model 3 and parks her car in our driveway.
    Is the aerodynamic design efficient? Undoubtedly, but it is still getting old. Bringing out an overpriced and impractical Cybertruck will not help Tesla. Especially because of the teething problems that it is experiencing.
    Perhaps (probably arguable with the Tesla fanboys) Tesla needs a new design team.

    Reply

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