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GM Authority

GMC Truck Sales Grew 14 Percent During 2024 Calendar Year

GMC truck sales grew 14 percent to 363K units in the United States during the 2024 calendar year.

GMC Pickup Truck Sales - 2024 - USA

MODEL YTD 24 / YTD 23 YTD 24 YTD 23
GMC SIERRA +9.20% 322,946 295,737
GMC CANYON +70.16% 38,215 22,458
GMC SIERRA EV * 1,788 0
TOTAL +14.06% 362,949 318,195

The GMC Sierra line of full-size trucks – which includes the Light Duty 1500 series and the 2500 HD and 3500 HD (Heavy Duty) models – grew nine percent to 322,946 deliveries. Meanwhile, sales of the GMC Canyon midsize pickup jumped 70 percent to 38,215 units, and those of the all-electric Sierra EV light duty full-size truck added 1,788 units to the bottom line.

GMC Sierra Sales Numbers - 2024 - USA

ModelYTD 2024 / YTD 2023YTD 2024YTD 2023
Total+9.2%322,946295,737
Sierra LD+13.5%214,819189,288
Sierra HD+1.6%108,127106,449

GMC sells significantly more Sierras than Canyons, with the midsizer accounting for about 11 percent of Big Red’s truck deliveries. However, the Sierra full-size truck line offers a wider spectrum of price points, cabs and bed configurations, capacities and capabilities, including light-duty and heavy-duty models, plus an all-electric offering.

Side profile of GMC Sierra 1500 Denali.

Expectedly, sales of GMC trucks with 362,949 deliveries in 2024 paled in comparison to those of crosstown rival Ford, which posted 942,996 combined units of the full-size Ford F-Series – which includes the light duty F-150 and heavy duty Super Duty – the Ford Maverick compact pickup, the Ford Ranger midsize truck, and battery electric Ford F-150 Lightning light duty full-sizer. Notably, GM has no answer for the Maverick compact model.

Ford Pickup Truck Sales - 2024 - USA

MODEL YTD 24 / YTD 23 YTD 24 YTD 23
FORD F-SERIES +0.76% 732,139 726,624
FORD MAVERICK +39.43% 131,142 94,058
FORD RANGER +42.90% 46,205 32,334
FORD F-150 LIGHTNING +38.67% 33,510 24,165
TOTAL +7.50% 942,996 877,181

However, combined sales of all GM trucks totaled 1,021,225, putting The General ahead of all rivals, including Ford, by over 78K deliveries for the year.

GM Pickup Truck Sales - 2024 - USA

MODEL YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET SILVERADO -0.42% 552,836 555,148
GMC SIERRA +9.20% 322,946 295,737
CHEVROLET COLORADO +37.89% 98,012 71,081
GMC CANYON +70.16% 38,215 22,458
CHEVROLET SILVERADO EV +1,511.28% 7,428 461
GMC SIERRA EV * 1,788 0
TOTAL +8.08% 1,021,225 944,885

Overall, GM trucks cumulatively commanded a 35 percent segment share, accounting for over a third of all deliveries in this large and profitable space. Chevy accounted for 23 percent of GM’s 35 percent and GMC represented 12 percent. Ford took second at a close 33 percent, exactly a third of the market, followed by Ram at 14 percent. Toyota represented 12 percent of the market. Notably Toyota sells more examples of the Toyota Tacoma than the Toyota Tundra – the only automaker that sells more midsize trucks than full-size ones.

Pickup Truck Sales - 2024 - USA

MODEL YTD 24 / YTD 23 YTD 24 YTD 23
FORD F-SERIES +0.76% 732,139 726,624
CHEVROLET SILVERADO -0.42% 552,836 555,148
RAM RAM PICKUP -16.14% 373,120 444,926
GMC SIERRA +9.20% 322,946 295,737
TOYOTA TACOMA -17.87% 192,813 234,768
TOYOTA TUNDRA +27.43% 159,528 125,185
FORD MAVERICK +39.43% 131,142 94,058
CHEVROLET COLORADO +37.89% 98,012 71,081
NISSAN FRONTIER +17.24% 68,155 58,135
FORD RANGER +42.90% 46,205 32,334
HONDA RIDGELINE -12.65% 45,421 52,001
JEEP GLADIATOR -23.67% 42,123 55,188
GMC CANYON +70.16% 38,215 22,458
FORD F-150 LIGHTNING +38.67% 33,510 24,165
TESLA CYBERTRUCK * 24,300 0
RIVIAN R1T +13.92% 18,012 15,811
NISSAN TITAN -23.59% 14,662 19,189
CHEVROLET SILVERADO EV +1,511.28% 7,428 461
GMC SIERRA EV * 1,788 0
TOTAL +2.66% 2,902,355 2,827,269

The pickup truck space expanded 2.6 percent to 2.9 million units during the 2024 calendar year, meaning that the 14 percent growth rate in GMC truck sales outperformed the segment average.

The GM Authority Take

Sales of the GMC Sierra line incresed a healthy nine percent during the 2024 calendar year, while those of the Canyon grew a whopping 70 percent year-over-year as availability of the all-new, third-generation model – which launched for the 2023 model year – got resolved. Additionally, the Sierra EV – which went on sale toward during the tail end of the year – is finding its way in the marketplace, with growth expected from more trim levels of the all-electric truck.

Better yet, overall sales of the Professional Grade brand’s trucks outperformed the segment average by nearly a dozen points. The premium marque offers a compelling, refreshed, and expanded lineup, with variants and capabilities to meet nearly every need and want in the market.

The biggest news is that combined sales of all GM trucks surpassed one million units, outperforming key rivals in terms of both volume and growth rate. The General and GMC begin the new year in a very strong position, boasting a solid truck line, the production capacity to build units, and a dealer network available to move them.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Ah It feels like I am back at Elementary School. Watching ReBoot on ABC, and Beakman’s World on CBS. Way back in years 1989 to 1996. Looking at these newly released GMC sales numbers.

    Reply
  2. And gm still thinks they don’t need a Maverick competitor? Friend of mine very close to retirement, lifetime Chevy guy, wanted a truck just to go fishing & run errands. Finally bought the Maverick as it in base form was well under the price of a Colorado WT or base Canyon which no local dealers even bother to stock. Not everyone wants or needs a $40K or more pickup.

    Reply
    1. They have the Chevrolet Montana in Mexico. People who cannot get a Colorado due to not having the money can get those…

      Reply
  3. Sales might be up but parts for these vehicles are not being produced. I’m waiting for parts for a 2022 Sierra, it’s been 7 months, with no date for production or shipment, and no help from GM. 2022 and 30000 miles and I can’t get parts!

    Reply
    1. Risks with any modern vehicle.

      Reply

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