GMC experienced a startling rank drop in the J.D. Power U.S. Manufacturer Website Evaluation Study for Winter 2025 after receiving extremely high marks for its website in Summer 2024 and Winter 2024 (last winter).
This time, customers rated its website at 674 out of a possible 1,000 points in the study, well below the U.S. mass-market automotive website average of 692 and putting it 16th out of 17 brands listed in the ratings.
The fall in the consumer ranking of the GMC website seems surprising in light of the brand’s recent popularity. Rather than 16th place, Big Red was second in summer 2024 among mass-market brands. It scored 744 out of 1,000, handily beating the average of 722 and was exceeded only by another General Motors brand, Chevy, with a rating of 758.
A year ago, GMC was also second in Winter 2024, boasting a 727 rating versus the 709 segment average. At that time, Hyundai took first place, though only barely with a rating of 728, one point above GMC. Currently, in Winter 2025, Ford is in first place with 719, while previous winners Chevy and Hyundai have fallen to third and 12th place respectively.
J.D. Power notes that buyer satisfaction with auto brand websites overall is currently quite low. Just 52 percent of premium brand customers and 50 percent of mass-market buyers had a positive opinion of a given brand’s website compared to others in Winter 2025. The analysis firm concluded that this result “highlights the need for manufacturers to update their sites to be more refreshed and intuitive for shoppers.”
Digital solutions analyst Kristen Coffin remarked that “the auto industry is falling short on modernization and organization of their websites.” She recommends that auto brands that want buyers to like using their website should focus on “an updated, organized and aesthetically pleasing site” to meet “high” customer expectations.
The study gathered feedback from 11,406 respondents who looked for new vehicles during the study period, which ran in October and November of last year. The visual appeal of the websites was the most important of five factors, with convenience and various types of buyer research also contributing to the rating.
Comments
I don’t understand this. The GM brands all have a similar website, like from the same basic template. Why the GMC website would be ranked lower doesn’t make sense.
I kept watching their website for information on the updated Yukon and Cadillac’s and Chevrolet went live in early October but GMC too until late December and they were still offering to build most of their 2023 models. Seriously?
They were really late getting the 2025 Price configurator up on the GMC site. I had to order off the factory order prices at the dealer when i ordered mine, back in November, and it has not yet arrived, it is supposed to be built next week—-
As we just purchased a 2025 Traverse (that we love) while we were looking,
my wife and I kept commenting at how poor the GM websites were!!!
I think GM doesn’t pay off J.D. Powers . were others may