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GMC Partners With Off-Road Content Creator In The Middle East

As part of its marketing strategy for the off-road season in the region, GMC has just announced that it has partnered with an off-road content creator in the Middle East.

Side three-quarter view of the 2025 GMC Yukon AT4 Ultimate in the Arabian desert.

General Motors’ truck and utility brand announced its partnership with off-road content creator Alanood Almehairbi from the United Arab Emirates, who will combine her adventurous spirit with GMC’s off-road capabilities to go to the most impressive destinations in the country. The collaboration with the influencer will highlight the brand’s innate off-road character and includes the creation of joint content for social media.

“As off-roading season kicks off across the region, GMC Middle East has collaborated with Emirati off-road content creator Alanood Almehairbi to uncover her must-visit off-roading destinations across the UAE,” said GM Africa and Middle East in a statement. “In the UAE, off-roading isn’t just a hobby – it’s a way of life,” the company added.

GMC’s strategic partnership with off-road content creator Alanood Almehairbi leverages the start of the Middle East vacation season to promote the shared passion for off-roading and the enhanced capabilities of the new 2025 GMC Yukon AT4 Ultimate in the region. Introduced locally in late November, the 2025 Yukon is set to launch imminently in Southwest Asian countries, with Alanood debuting the AT4 Ultimate variant.

Alanood Almehairbi takes a red 2025 GMC Yukon AT4 Ultimate to the UAE’s most iconic terrain, sharing her top five off-road destinations, each packed with nostalgia, beauty and excitement. Aboard the 2025 Yukon AT4 Ultimate, the influencer visited Abu Dhabi’s Liwa Desert – the first of her favorite spots, followed by Wadi Shawka Valley, Sweihan Desert, Wadi Shees Valley and Al Badayer Desert.

“Liwa is my favorite off-roading spot in the UAE because it’s deeply nostalgic for me. I spent a big part of my childhood here with my family, exploring the dunes with my dad, who first ignited my love for off-roading,” said Alanood. “Located on the edge of the Empty Quarter, driving there is always breathtaking. Its diverse terrain allows for dune bashing, but is also great for sandboarding, and camping under starry skies. The remote setting makes it perfect for adventure whilst still being tranquil,” she finished.

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. “adventurous spirit”??
    Photos look more like a stranded EV that ran out of charge / bricked.

    Reply
    1. This is not an EV.

      I do not know. WHAT you were thinking….

      Reply
  2. GM Should contact me I have off-road AUTO -PILOTING ARCHICTURE(APA),

    Reply
  3. GM wants to overtake Toyota as most terrorist driven vehicles.

    Reply
    1. They already have some GMT800s and 900s being used as gun trucks in Syria and elsewhere. Mix of all levels…

      Reply

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