GM truck sales increased in the United States, Canada, and Mexico during the fourth quarter of 2024.
The GM truck lineup includes the following models:
- Chevy Silverado full-size pickup truck range
- Chevy Silverado EV battery electric full-size pickup truck
- Chevy Colorado midsize pickup truck
- GMC Sierra full-size pickup truck range
- GMC Sierra EV battery electric full-size pickup truck
- GMC Canyon midsize pickup truck
- Chevy S10 Max midsize pickup (Mexico only)
- Chevy Montana compact pickup (Mexico only)
The Colorado and Canyon are now sold in all three North American markets, while the S10 Max and Montana are only offered in Mexico.
The Silverado is sold in Mexico under the Silverado name for the Work Truck (WT) and Custom trim levels and under the Cheyenne name for the LT trim level and above, including RST, ZR2, and High Country. In the U.S., the Silverado family includes light-duty (half-ton 1500), heavy-duty (three-quarter-ton 2500 HD and one-ton 3500 HD), as well as medium-duty (4500 HD, 5500HD, and 6500 HD) models. In contrast, the Sierra family is comprised of light-duty and heavy-duty models, with no medium duties on offer.
Sales Numbers - GM Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +1.61% | 145,692 | 143,390 | 52% | 60% | -0.42% | 552,836 | 555,148 |
| CHEVROLET SILVERADO EV | +391.18% | 2,176 | 443 | 1% | 0% | +1,511.28% | 7,428 | 461 |
| CHEVROLET COLORADO | +120.25% | 27,302 | 12,396 | 10% | 5% | +37.89% | 98,012 | 71,081 |
| GMC SIERRA | +18.14% | 93,935 | 79,510 | 33% | 33% | +9.20% | 322,946 | 295,737 |
| GMC SIERRA EV | * | 1,401 | * | 0% | 0% | * | 1,788 | 0 |
| GMC CANYON | +262.37% | 11,259 | 3,107 | 4% | 1% | +70.16% | 38,215 | 22,458 |
| TOTAL | +17.97% | 281,765 | 238,846 | +8.08% | 1,021,225 | 944,885 |
Cumulative deliveries of GM pickup trucks in the United States increased 18 percent to 281,765 units in Q4 2024, comprised of:
- 145,692 units of the Chevy Silverado, an increase of nearly two percent compared to 143,390 units sold in Q4 2023, comprised of:
- 88,835 units of the Silverado Light Duty (1500), with sales essentially flat
- 54,078 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up seven percent
- 2,779 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), down 20 percent
- 2,176 units of the Chevy Silverado EV, compared to 443 units sold in Q4 2023
- 27,302 units of the Chevy Colorado, an increase of more than 120 percent compared to 12,396 units sold in Q4 2023
- 93,935 units of the GMC Sierra, an increase of over 18 percent compared to 79,510 units sold in Q4 2023, comprised of:
- 60,899 units of the Sierra Light Duty (1500), up 18.2 percent
- 33,036 units of the Sierra Heavy Duty (2500 HD and 3500 HD), up 18.1 percent
- 1,401 units of the GMC Sierra EV
- 11,259 units of the GMC Canyon, an increase of more than 262 percent compared to 3,107 units sold in Q4 2023
Chevrolet Silverado sales - Q4 2024 - USA
| Model | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| Total | +1.6% | 145,692 | 143,390 | -0.4% | 552,836 | 555,148 |
| Silverado LD | -0.6% | 88,835 | 89,398 | +1.1% | 358,771 | 354,775 |
| Silverado HD | +7% | 54,078 | 50,518 | -2.5% | 183,746 | 188,544 |
| Silverado MD | -20% | 2,779 | 3,474 | -12.8% | 10,319 | 11,829 |
GMC Sierra sales - Q4 2024 - USA
| Model | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| Total | +18.1% | 93,935 | 79,510 | +9.2% | 322,946 | 295,737 |
| Sierra LD | +18.2% | 60,899 | 51,541 | +13.5% | 214,819 | 189,288 |
| Sierra HD | +18.1% | 33,036 | 27,969 | +1.6% | 108,127 | 106,449 |
Sales Numbers - GM Pickup Truck Sales - Q4 2024 - Canada
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -0.26% | 12,737 | 12,770 | 40% | 45% | -2.23% | 52,078 | 53,266 |
| CHEVROLET SILVERADO EV | * | 845 | * | 3% | 0% | * | 1,938 | 0 |
| CHEVROLET COLORADO | +74.68% | 2,042 | 1,169 | 6% | 4% | +33.67% | 8,138 | 6,088 |
| GMC SIERRA | +0.69% | 14,025 | 13,929 | 44% | 49% | +0.36% | 59,912 | 59,696 |
| GMC SIERRA EV | * | 276 | * | 1% | 0% | * | 276 | 0 |
| GMC CANYON | +188.31% | 1,900 | 659 | 6% | 2% | +80.83% | 6,781 | 3,750 |
| TOTAL | +11.56% | 31,825 | 28,527 | +5.15% | 129,123 | 122,800 |
Cumulative deliveries of GM pickup trucks in Canada increased 12 percent to 31,825 units in Q4 2024, comprised of:
- 12,737 units of the Chevy Silverado, with sales flat compared to 12,770 units sold in Q4 2023
- 845 units of the Chevy Silverado EV
- 2,042 units of the Chevy Colorado, an increase of nearly 75 percent compared to 1,169 units sold in Q4 2023
- 14,025 units of the GMC Sierra, with sales nearly flat compared to 13,929 units sold in Q4 2023
- 276 units of the GMC Sierra EV
- 1,900 units of the GMC Canyon, an increase of more than 188 percent compared to 659 units sold in Q4 2023
Sales Numbers - GM Pickup Truck Sales - Q4 2024 - Mexico
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +71.59% | 3,962 | 2,309 | 32% | 24% | +42.75% | 16,305 | 11,422 |
| CHEVROLET COLORADO | +49.28% | 721 | 483 | 6% | 5% | +64.29% | 2,369 | 1,442 |
| CHEVROLET S10 MAX | +10.85% | 5,210 | 4,700 | 42% | 50% | +16.09% | 20,473 | 17,635 |
| CHEVROLET MONTANA | +23.44% | 932 | 755 | 8% | 8% | +209.03% | 3,353 | 1,085 |
| GMC SIERRA | -13.53% | 978 | 1,131 | 8% | 12% | +1.00% | 3,620 | 3,584 |
| GMC CANYON | +1,046.00% | 573 | 50 | 5% | 1% | +465.85% | 1,392 | 246 |
| TOTAL | +31.27% | 12,376 | 9,428 | +34.16% | 47,512 | 35,414 |
Cumulative deliveries of GM pickup trucks in Mexico increased 34 percent to 8,156 units in Q4 2024, comprised of:
- 2,817 units of the Chevy Silverado/Cheyenne, an increase of over 74 percent compared to 1,616 units sold in Q4 2023
- 482 units of the Chevy Colorado, an increase of more than 50 percent compared to 321 units sold in Q4 2023
- 3,291 units of the Chevy S10 Max, an increase of over 18 percent compared to 3,042 units sold in Q4 2023
- 573 units of the Chevy Montana, an increase of more than 40 percent compared to 408 units sold in Q4 2023
- 615 units of the GMC Sierra, a decrease of over five percent compared to 649 units sold in Q4 2023
- 378 units of the GMC Canyon, compared to 38 units sold in Q4 2023
In the U.S. market, Chevy outsold GMC pickup trucks more than three-to-two during Q4 2024, with the Chevy Silverado, Silverado EV, and Colorado cumulatively moved 175,170 units. However, GMC trucks posted a higher growth rate of 29 percent compared to 12 percent for Chevy trucks.
Sales Numbers - Chevy Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +1.61% | 145,692 | 143,390 | 83% | 92% | -0.42% | 552,836 | 555,148 |
| CHEVROLET SILVERADO EV | +391.18% | 2,176 | 443 | 1% | 0% | +1,511.28% | 7,428 | 461 |
| CHEVROLET COLORADO | +120.25% | 27,302 | 12,396 | 16% | 8% | +37.89% | 98,012 | 71,081 |
| TOTAL | +12.12% | 175,170 | 156,229 | +5.04% | 658,276 | 626,690 |
The GMC Sierra, Sierra EV, and Canyon combined for 105,194 deliveries.
Sales Numbers - GMC Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| GMC SIERRA | +18.14% | 93,935 | 79,510 | 88% | 96% | +9.20% | 322,946 | 295,737 |
| GMC SIERRA EV | * | 1,401 | * | 1% | 0% | * | 1,788 | 0 |
| GMC CANYON | +262.37% | 11,259 | 3,107 | 11% | 4% | +70.16% | 38,215 | 22,458 |
| TOTAL | +29.02% | 106,595 | 82,617 | +14.06% | 362,949 | 318,195 |
Comparing sales of midsize to full-size pickup trucks during Q4 2024, that ratio is well over six-to-one in favor of the full-sizers. Full-size GM trucks recorded 243,204 deliveries compared to 38,561 midsizers. In fact, midsize truck sales this quarter cumulatively represented 16 percent of overall GM truck sales.
Sales Numbers - GM Pickup Truck Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | +1.61% | 145,692 | 143,390 | 52% | 60% | -0.42% | 552,836 | 555,148 |
| CHEVROLET SILVERADO EV | +391.18% | 2,176 | 443 | 1% | 0% | +1,511.28% | 7,428 | 461 |
| CHEVROLET COLORADO | +120.25% | 27,302 | 12,396 | 10% | 5% | +37.89% | 98,012 | 71,081 |
| GMC SIERRA | +18.14% | 93,935 | 79,510 | 33% | 33% | +9.20% | 322,946 | 295,737 |
| GMC SIERRA EV | * | 1,401 | * | 0% | 0% | * | 1,788 | 0 |
| GMC CANYON | +262.37% | 11,259 | 3,107 | 4% | 1% | +70.16% | 38,215 | 22,458 |
| TOTAL | +17.97% | 281,765 | 238,846 | +8.08% | 1,021,225 | 944,885 |
However, the Silverado and Sierra families are much more expansive than those of the Colorado and Canyon, with the full-size trucks offer models across a wider spectrum of price points, cabs, beds, capacities and capabilities, including light-duty, heavy-duty, and – in the case of the Silverado – medium-duty models. The full-sizers also offer all-electric models.
About The Numbers
- All percent change figures compared to GM truck sales for Q4 2024, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2024 and 76 selling days for Q4 2023
- GM Q4 2024 sales reports:
- GM Q4 2024 sales U.S.A.
- Chevrolet sales Q4 2024 U.S.A.
- Cadillac sales Q4 2024 U.S.A.
- Buick sales Q4 2024 U.S.A.
- GMC sales Q4 2024 U.S.A.
- GM Canada sales Q4 2024
- GM China sales Q4 2024
- GM Mexico sales Q4 2024
- GM Mexico sales October 2024
- GM Mexico sales November 2024
- GM Mexico sales December 2024
- GM Brazil sales Q4 2024
- GM Argentina sales Q4 2024
- Chevrolet Argentina October 2024 sales
- Chevrolet Argentina November 2024 sales
- Chevrolet Argentina December 2024 sales
- GM Chile sales Q4 2024
- Chevrolet Chile October 2024 sales
- Chevrolet Chile November 2024 sales
- Chevrolet Chile December 2024 sales
- GM Colombia sales Q4 2024
- Chevrolet Colombia October 2024 sales
- Chevrolet Colombia November 2024 sales
- Chevrolet Colombia December 2024 sales
- GM Korea sales Q4 2024
- Chevrolet South Korea sales October 2024
- Chevrolet South Korea sales November 2024
- Chevrolet South Korea sales December 2024
- GM Q4 2024 sales U.S.A.
Comments
Well, would ya look at that tricked-out little red Montana. JUST LOOK AT IT! Would be fun to climb in that saddle and ride. It’s got all the accoutrements!
I for one am totally shocked that these overpriced trucks are still selling along with the interest rates that are being offered. People must enjoy having monthly payments larger than most house payments. SMFH
True, but you can get a decent Chevy for a reasonable price. Too many people can’t control themselves when buying vehicles. They buy vehicles that they don’t need and then end up forgoing retirement savings contributions, kids’ college funds, emergency rainy day savings, and etc. But, dad drives an HD diesel he doesn’t need and mom has the latest SUV. Terrible wastes of money for most people. But they fall for the advertising hype and keeping up with the Joneses. Sad.
Yeah, a lot of people lack financial skills beyond the very basic ones of covering the bills for the month and putting anything extra on the credit cards. They don’t realize that they will never have anything but their house which they may have to sell to live after they retire, if they can retire before death or disability.
I went through that phase for e few years but outgrew it at about age 25 when I got a wife and a house then babies.
Fully Agree.
The whole “mine’s bigger than yours” – or mine’s faster than yours amongst a lot of guys who don’t really even use em as trucks has gotten way out of hand.
I mean who doesn’t like a nice truck… but these days I drive a little Silverado LT with 18′ wheels and enjoy the hell out of it. Free n’ easy. It’s got everything I need, and nothin’ I don’t. I’m not afraid to do bulk mulch and topsoil in ‘er either. And, I’m not in the rat race on the way to work….
The problem is inflation…and price.
In Qatar, 10 years ago a LT would cost 120k riyals. Now, an LT will cost close to or just above 200k riyals with options…
Too expensive and unaffordable….
Not everyone wants the GMC jacked up suspension. So they go over to Chevy for the normal ride height. GMC should have a lower suspension model.
Times have changed. I remember growing up in the 60’s in a middle class family. It was a big deal if someone in the family or neighborhood got a brand new car. All of the neighbors talked about it and went to see it. I was 10 when we got our first brand new car. It was a very basic 69 Chevy Bel Air without AC. The only options it had were automatic transmission, power steering, and 327 V-8 engine. It helped that my dad worked for GM so he got the employee discount.
While full size GM trucks outsold the F series, Ford sold more ‘trucks’ overall in the US last year (1,043,577) than GM (1,021,225) for the first time in awhile. Yes, the ‘fake truck’ Maverick (157,345) helped a lot and is poised to surpass the Taco in 2025 at current growth rates (-18% Taco / +60% Maverick) and already outsells the Colorado + Canyon (136,499 combined). The Maverick will also outsell the Tundra in 2025 (159,528) as well. As I said before, GM missed a golden opportunity in the US ‘compact’ truck market and Toyota has a smaller truck coming as well. While I find it fugly, its 42 MPG city is better than most commuter cars and it has enough utility for most people.