GM sales increased 21 percent to 755,160 units during the fourth quarter of 2024 in the United States. Sales increased across all brands, including Chevrolet, Cadillac, Buick and GMC, with 537 units recorded by BrightDrop.
“It was a great year for us across our product lines,” said GM Executive VP and President of Global Markets, Rory Harvey. “How did we do it? By investing to have the best portfolio in the industry. We have something for everyone, no matter what they like to drive,” he added.
GM Sales Notes – U.S. Q4Â 2024
- Total GM sales during Q4 2024 increased 20.8 percent to 755,160 units
- GM retail sales increased five percent and GM Envolve (fleet) fell 10 percent during the quarter
- Electric vehicle sales jumped 50 percent during the quarter, roughly doubling the market share over the course of the year
- GM was the second best-seller of EVs in the U.S. across the second half of 2024
- The Cadillac had its best quarterly sales result since 2016, spurred by strong demand for both Escalade – the best-selling large luxury SUV for the 11th consecutive year – as well as for the electric Lyriq
- The Cadillac Lyriq saw its best-ever quarterly sales
- GM ended the fourth quarter with 596,775 vehicles in inventory, including units in-transit to dealers
- GM’s average transaction price during Q4 reached nearly $53,000 – well above the industry average – while incentive spending per vehicle continues to decline
Brand & Model Sales
Chevrolet sales increased 16.7 percent to 481,064 units:
- Chevrolet Blazer sales decreased 27.75 percent to 12,031 units
- Chevrolet Blazer EV sales increased 1602.63 percent to 7,883 units
- Chevrolet Bolt EV sales decreased 98.81 percent to 45 units
- Chevrolet Camaro sales decreased 98.28 percent to 109 units
- Chevrolet Colorado sales increased 120.25 percent to 27,302 units
- Chevrolet Corvette sales decreased 14.54 percent to 7,619 units
- Chevrolet Equinox sales increased 9.64 percent to 64,207 units
- Chevrolet Equinox EV sales totaled 18,089 units
- Chevrolet Express sales increased 38.14 percent to 13,971 units
- Chevrolet Low Cab Forward sales decreased 30.15 percent to 1,295 units
- Chevrolet Malibu sales increased 25.9 percent to 23,786 units
- Chevrolet Silverado sales increased 1.61 percent to 145,692 units
- Silverado 1500 sales decreased 0.6 percent to 88,835 units
- Silverado HD (2500 HD, 3500 HD) sales increased 7.0 percent to 54,078 units
- Silverado MD (4500 HD, 5500 HD, 6500 HD) sales decreased 20.0 percent to 2,779 units
- Chevrolet Silverado EV sales increased 391.18 percent to 2,176 units
- Chevrolet Suburban sales increased 36.89 percent to 13,886 units
- Chevrolet Tahoe sales increased 27.19 percent to 33,367 units
- Chevrolet Trailblazer sales increased 22.42 percent to 22,690 units
- Chevrolet Traverse sales increased 59.53 percent to 35,983 units
- Chevrolet Trax sales increased 15.41 percent to 50,927 units
Cadillac sales increased 34.9 percent to 49,084 units:
- Cadillac CT4 sales decreased 27.54 percent to 1,308 units
- Cadillac CT5 sales decreased 7.77 percent to 3,870 units
- Cadillac Escalade sales increased 95.68 percent to 13,009 units
- Regular-length Escalade and Escalade ESV sales are included in this line item
- Cadillac Escalade IQ sales totaled 670 units
- Cadillac Lyriq sales increased 111.62 percent to 8,084 units
- Cadillac XT4 sales increased 37.08 percent to 6,717 units
- Cadillac XT5 sales increased 32.2 percent to 8,588 units
- Cadillac XT6 sales increased 38 percent to 6,838 units
Buick sales increased 9.5 percent to 46,186 units:
- Buick Enclave sales decreased 33.64 percent to 7,252 units
- Buick Encore sales decreased 100 percent to 0 units
- Buick Encore GX sales decreased 1.18 percent to 13,593 units
- Buick Envision sales increased 36.83 percent to 12,915 units
- Buick Envista sales increased 56.95 percent to 12,426 units
GMC sales increased 32.8 percent to 178,289 units:
- GMC Acadia sales increased 58.17 percent to 17,041 units
- GMC Canyon sales increased 262.37 percent to 11,259 units
- GMC Hummer EV Pickup sales increased 517.09 percent to 5,091 units
- GMC Savana sales increased 67.39 percent to 4,230 units
- GMC Sierra sales increased 18.14 percent to 93,935 units
- Sierra 1500 sales increased 18.2 percent to 60,899 units
- Sierra HD (2500 HD, 3500 HD) sales decreased 18.1 percent to 33,036 units
- GMC Sierra EV sales totaled 1,401 units
- GMC Terrain sales decreased 2.41 percent to 16,813 units
- GMC Yukon sales increased 164.24 percent to 28,519 units
BrightDrop sales totaled 246 units
- GM does not break out sales of the two BrightDrop models
- The BrightDrop brand will be retired and the EV400 and EV600 vans will be rebranded as Chevrolets
Chevrolet Silverado sales - Q4 2024 - USA
| Model | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| Total | +1.6% | 145,692 | 143,390 | -0.4% | 552,836 | 555,148 |
| Silverado LD | -0.6% | 88,835 | 89,398 | +1.1% | 358,771 | 354,775 |
| Silverado HD | +7% | 54,078 | 50,518 | -2.5% | 183,746 | 188,544 |
| Silverado MD | -20% | 2,779 | 3,474 | -12.8% | 10,319 | 11,829 |
GMC Sierra sales - Q4 2024 - USA
| Model | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| Total | +18.1% | 93,935 | 79,510 | +9.2% | 322,946 | 295,737 |
| Sierra LD | +18.2% | 60,899 | 51,541 | +13.5% | 214,819 | 189,288 |
| Sierra HD | +18.1% | 33,036 | 27,969 | +1.6% | 108,127 | 106,449 |
During the complete 2024 calendar year, U.S. GM sales increased 4.3 percent to 2,705,080 units.
Sales Results - Q4 2024 - USA - BrightDrop
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRIGHTDROP TOTAL | +227.42% | 537 | 164 | +207.65% | 1,529 | 497 |
Sales Results - Q4 2024 - USA - Chevrolet
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BLAZER | -27.75% | 12,031 | 16,653 | -19.74% | 52,576 | 65,511 |
| BLAZER EV | +1,602.63% | 7,883 | 463 | +4,695.64% | 23,115 | 482 |
| BOLT EV | -98.81% | 45 | 3,789 | -62.76% | 8,627 | 23,164 |
| CAMARO | -98.28% | 109 | 6,340 | -81.12% | 5,859 | 31,028 |
| COLORADO | +120.25% | 27,302 | 12,396 | +37.89% | 98,012 | 71,081 |
| CORVETTE | -14.54% | 7,619 | 8,915 | -2.98% | 33,330 | 34,353 |
| EQUINOX | +9.64% | 64,207 | 58,559 | -2.34% | 207,730 | 212,701 |
| EQUINOX EV | * | 18,089 | * | * | 28,874 | 0 |
| EXPRESS | +38.14% | 13,971 | 10,114 | +8.76% | 44,221 | 40,660 |
| LOW CAB FORWARD | -30.15% | 1,295 | 1,854 | +3.88% | 5,409 | 5,207 |
| MALIBU | +25.90% | 23,786 | 18,893 | -9.99% | 117,319 | 130,342 |
| SILVERADO | +1.61% | 145,692 | 143,390 | -0.42% | 552,836 | 555,148 |
| SILVERADO EV | +391.18% | 2,176 | 443 | +1,511.28% | 7,428 | 461 |
| SUBURBAN | +36.89% | 13,886 | 10,144 | -15.94% | 44,398 | 52,820 |
| TAHOE | +27.19% | 33,367 | 26,235 | -4.70% | 105,147 | 110,328 |
| TRAILBLAZER | +22.42% | 22,690 | 18,535 | -5.96% | 104,398 | 111,014 |
| TRAVERSE | +59.53% | 35,983 | 22,556 | -14.34% | 105,835 | 123,555 |
| TRAX | +15.41% | 50,927 | 44,127 | +83.48% | 200,689 | 109,382 |
| CHEVROLET TOTAL | +16.71% | 481,064 | 412,176 | +1.72% | 1,745,809 | 1,716,280 |
Sales Results - Q4 2024 - USA - Cadillac
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| CT4 | -27.54% | 1,308 | 1,805 | -32.11% | 6,208 | 9,144 |
| CT5 | -7.77% | 3,870 | 4,196 | -20.07% | 14,861 | 18,593 |
| ESCALADE | +95.68% | 13,009 | 6,648 | +56.15% | 41,001 | 26,257 |
| ESCALADE IQ | * | 670 | * | * | 670 | 0 |
| LYRIQ | +111.62% | 8,084 | 3,820 | +210.27% | 28,402 | 9,154 |
| XT4 | +37.08% | 6,717 | 4,900 | -1.33% | 22,405 | 22,707 |
| XT5 | +32.20% | 8,588 | 6,496 | -1.40% | 26,432 | 26,808 |
| XT6 | +38.00% | 6,838 | 4,955 | +5.78% | 20,225 | 19,119 |
| CADILLAC TOTAL | +34.93% | 49,084 | 36,378 | +8.82% | 160,204 | 147,214 |
Sales Results - Q4 2024 - USA - Buick
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| ENCLAVE | -33.64% | 7,252 | 10,929 | -33.01% | 26,400 | 39,411 |
| ENCORE | -100.00% | 0 | 122 | -97.86% | 126 | 5,887 |
| ENCORE GX | -1.18% | 13,593 | 13,755 | -9.21% | 58,239 | 64,149 |
| ENVISION | +36.83% | 12,915 | 9,439 | +6.91% | 47,340 | 44,281 |
| ENVISTA | +56.95% | 12,426 | 7,917 | +285.78% | 51,316 | 13,302 |
| BUICK TOTAL | +9.54% | 46,186 | 42,162 | +9.81% | 183,421 | 167,030 |
Sales Results - Q4 2024 - USA - GMC
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| ACADIA | +58.17% | 17,041 | 10,774 | -25.85% | 49,178 | 66,322 |
| CANYON | +262.37% | 11,259 | 3,107 | +70.16% | 38,215 | 22,458 |
| HUMMER EV PICKUP | +517.09% | 5,091 | 825 | +700.51% | 13,993 | 1,748 |
| SAVANA | +67.39% | 4,230 | 2,527 | -14.70% | 18,585 | 21,788 |
| SIERRA | +18.14% | 93,935 | 79,510 | +9.20% | 322,946 | 295,737 |
| SIERRA EV | * | 1,401 | * | * | 1,788 | 0 |
| TERRAIN | -2.41% | 16,813 | 17,229 | +14.25% | 82,100 | 71,857 |
| YUKON | +164.24% | 28,519 | 10,793 | +91.90% | 87,312 | 45,498 |
| GMC TOTAL | +32.76% | 178,289 | 134,296 | +8.95% | 614,117 | 563,677 |
Sales Results - Q4 2024 - USA - GM Totals
| BRAND | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRIGHTDROP TOTAL | +227.42% | 537 | 164 | +207.65% | 1,529 | 497 |
| CHEVROLET TOTAL | +16.71% | 481,064 | 412,176 | +1.72% | 1,745,809 | 1,716,280 |
| CADILLAC TOTAL | +34.93% | 49,084 | 36,378 | +8.82% | 160,204 | 147,214 |
| BUICK TOTAL | +9.54% | 46,186 | 42,162 | +9.81% | 183,421 | 167,030 |
| GMC TOTAL | +32.76% | 178,289 | 134,296 | +8.95% | 614,117 | 563,677 |
| GM USA TOTAL | +20.79% | 755,160 | 625,176 | +4.25% | 2,705,080 | 2,594,698 |
About The Numbers
- All percent change figures compared to GM sales for Q4 2023, unless noted otherwise
- There were 78 selling days for Q4 2024 and 76 selling days for Q4 2023
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- GM Q4 2024 sales reports:
- GM Q4 2024 sales U.S.A. (this page)
- Chevrolet sales Q4 2024 U.S.A.
- Cadillac sales Q4 2024 U.S.A.
- Buick sales Q4 2024 U.S.A.
- GMC sales Q4 2024 U.S.A.
- GM Canada sales Q4 2024
- GM China sales Q4 2024
- GM Mexico sales Q4 2024
- GM Mexico sales October 2024
- GM Mexico sales November 2024
- GM Mexico sales December 2024
- GM Brazil sales Q4 2024
- GM Argentina sales Q4 2024
- Chevrolet Argentina October 2024 sales
- Chevrolet Argentina November 2024 sales
- Chevrolet Argentina December 2024 sales
- GM Chile sales Q4 2024
- Chevrolet Chile October 2024 sales
- Chevrolet Chile November 2024 sales
- Chevrolet Chile December 2024 sales
- GM Colombia sales Q4 2024
- Chevrolet Colombia October 2024 sales
- Chevrolet Colombia November 2024 sales
- Chevrolet Colombia December 2024 sales
- GM Korea sales Q4 2024
- Chevrolet South Korea sales October 2024
- Chevrolet South Korea sales November 2024
- Chevrolet South Korea sales December 2024
- GM Q4 2024 sales U.S.A. (this page)
Comments
This can’t be true. Everyone here says GM is a shell of its former self and that nobody wants any of the cars they make. All thanks to poor leadership from Mary Barra of course.
GM domestic market share in 1975 52%
25 years later
GM domestic market sharein 2000 28%
24 years later
GM domestic market share in 2024 16%
Not just a shell. A hollow shell.
I love the General but facts are facts.
Newsflash. The Japanese also lost market share when the Koreans entered the global market. The more players that enter the pie, the less pie there is to go around. So what exactly is your point?
Here is one point.
GM market cap in 2010 $55 billion.
Toyota market cap in 2010 123 billion
GM market cap in 2024 58 billion
Toyota market cap in 2024 318 billion.
I have never owned a Japanese car.
Never even considered one.
Look up also who is the most indebted car company of them all. You’ll be enlightened to see who takes the top spot. I’ll give you a clue. Its name is similar to Yodas.
Actually, GM is at $58 million but of the Japanese Toyota is the only one higher than them. At 6th place they are surpassed only by Tesla, Toyota Xiaomi (which includes their large electronics sector), BYD, and Ferrari. But Honda, Nissan, Subaru, and Hyundai are lower on that list. I’d share the link but the comment wouldn’t go through.
No Brand TODAY has more than 25 % of market share around the world, unless in Japan probably, where there ain’t competition ( because government NEVER would accept Foreign brands there )…. here in Brazil VW had more than 50 % of market share in the 60’s and 70’s , TODAY +- 16%. It’s impossible in countries with REAL competition to have more than 25 %
Not only that, but EV sales jumped 50% and are a big driver of this increase. Must be fake news! 😉
All the grumbling from enthusiasts about the rise and dominance of SUV’s and CUV’s is hard to accept as GM sales increase on the raised chassis of Traxs, Envistas, Equinoxs, Traverses, the Cadillac XT’s and the truck-based SUV’s. Yes, I wish there was a Camaro or affordable sports sedan, but the small numbers associated with the CT4 and CT5 suggest that they’re not GM’s forte.
You are close but not quite. My CT5-V Blackwing is hailed as the best sport sedan on the market and that sentiment is correct. It’s not that sport sedans aren’t GM’s forte in the slightest. GM knows performance. The sedan market just doesn’t exist like it used to. GM is in a healthy position in markets that do have the most interest currently.
GM’s advertising budget for sedans in very, very small, the Malibu still sold well despite little or no advertising, CT4 and CT5 sales would increase if GM increased their advertising budget on them.
Camaro was dragged down by ‘business suit’ sport sedans.
Business suits are for chodes, and they kept those!
GM trounces Toyota once again, & with GM’s lineup of new vehicles, sales will continue to skyrocket.
Total sales of the ugly $340,000+ Cadillac Hearse Mobile: zero.
I don’t think they’ll ever report sales of the Celestiq, even when deliveries get underway…
Why do GMC and Chevrolet need to be separated. The F-150 is only the top selling USA vehicle because Sierra and Silverado are listed as two different brands when in fact they are the same vehicle.
Four cylinder turbos are not selling. Oh wait…