Full-size GM truck sales grew four percent to nearly 885K units in the United States during the 2024 calendar year, outselling the Ford F-Series and all other rivals.
GM Full-Size Pickup Truck Sales - 2024 - USA
| MODEL | YTD 24 / YTD 23 | YTD 24 | YTD 23 | YTD 24 SHARE | YTD 23 SHARE |
|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -0.42% | 552,836 | 555,148 | 62% | 65% |
| GMC SIERRA | +9.20% | 322,946 | 295,737 | 36% | 35% |
| CHEVROLET SILVERADO EV | +1,511.28% | 7,428 | 461 | 1% | 0% |
| GMC SIERRA EV | * | 1,788 | 0 | 0% | 0% |
| TOTAL | +3.95% | 884,998 | 851,346 |
Chevy Silverado sales were flat at 552,836 units while the Silverado EV shot up 1,500 percent to 7,428 units. GMC Sierra sales increased nine percent to nearly 323K units while the Sierra EV recorded 1,788 deliveries. GM still sells more Silverados than Sierras, but the ratio is now about 2:3 in favor of the Chevy.
Chevrolet Silverado Sales Numbers - 2024 - USA
| Model | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|
| Total | -0.4% | 552,836 | 555,148 |
| Silverado LD | +1.1% | 358,771 | 354,775 |
| Silverado HD | -2.5% | 183,746 | 188,544 |
| Silverado MD | -12.8% | 10,319 | 11,829 |
The 552,836 deliveries of the ICE-powered Chevy Silverado were comprised of:
- 358,771 units of the Silverado Light Duty (1500), up 1.1 percent
- 183,746 units of the Silverado Heavy Duty (2500 HD and 3500 HD), down 2.5 percent
- 10,319 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), down 12.8 percent
GMC Sierra Sales Numbers - 2024 - USA
| Model | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|
| Total | +9.2% | 322,946 | 295,737 |
| Sierra LD | +13.5% | 214,819 | 189,288 |
| Sierra HD | +1.6% | 108,127 | 106,449 |
The 322,946 deliveries of the ICE-powered GMC Sierra were comprised of:
- 214,8219 units of the Sierra Light Duty (1500), up 13.5 percent
- 108,127 units of the Sierra Heavy Duty (2500 HD and 3500 HD), up 1.6 percent
The 884K combined sales of full-size GM trucks enabled The General to absolutely dominate the segment. The next-closest rival is the Ford F-Series, which saw a combined 765K deliveries between the ICE-powered F-Series and battery electric F-150 Lightning. Hence, the Silverado and Sierra outsold the Ford F-Series by nearly 130K units for the year.
Ford Full-Size Pickup Truck Sales - 2024 - USA
| MODEL | YTD 24 / YTD 23 | YTD 24 | YTD 23 | YTD 24 SHARE | YTD 23 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +0.76% | 732,139 | 726,624 | 96% | 97% |
| FORD F-150 LIGHTNING | +38.67% | 33,510 | 24,165 | 4% | 3% |
| TOTAL | +1.98% | 765,649 | 750,789 |
Meanwhile, the Ram Pickup accounted for 373K deliveries, outsold handily by the Silverado alone, before adding in the Sierra. Adding in the Sierra nets GM more than twice as many sales as the Ram.
Full-Size Pickup Truck Sales - 2024 - USA
| MODEL | YTD 24 / YTD 23 | YTD 24 | YTD 23 | YTD 24 SHARE | YTD 23 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +0.76% | 732,139 | 726,624 | 33% | 33% |
| CHEVROLET SILVERADO | -0.42% | 552,836 | 555,148 | 25% | 25% |
| RAM RAM PICKUP | -16.14% | 373,120 | 444,926 | 17% | 20% |
| GMC SIERRA | +9.20% | 322,946 | 295,737 | 15% | 13% |
| TOYOTA TUNDRA | +27.43% | 159,528 | 125,185 | 7% | 6% |
| TESLA CYBERTRUCK | * | 24,300 | 0 | 1% | 0% |
| FORD F-150 LIGHTNING | +38.67% | 33,510 | 24,165 | 2% | 1% |
| NISSAN TITAN | -23.59% | 14,662 | 19,189 | 1% | 1% |
| CHEVROLET SILVERADO EV | +1,511.28% | 7,428 | 461 | 0% | 0% |
| GMC SIERRA EV | * | 1,788 | 0 | 0% | 0% |
| TOTAL | +1.41% | 2,222,257 | 2,191,435 |
The full-size GM trucks commanded the space with 40 percent segment share. Ford came in second with 35 percent, followed by Ram at 17 percent. The Tesla Cybertruck, meanwhile, saw 24,300 deliveries for a one percent share.
The full-size pickup truck segment expanded 1.4 percent to 2.2 million units during the 2024 calendar year, meaning the 4 percent growth rate of full-size GM trucks outperformed the segment average.
The GM Authority Take
GM full-size truck sales, including those of the Chevy Silverado and Silverado EV along with the GMC Sierra and Sierra EV saw very strong demand during the 2024 calendar year, outpacing key rivals in terms of both volume and growth rate.
With competitive product, adequate production capacity and supply, along with, healthy demand, The General is starting 2025 from a position of strength. This is vital for the automaker given the importance of full-size trucks for its financial health.
A key area to watch in the new year will be the performance of the Silverado EV and Sierra EV. Though highly competitive, attractive, and – in many respects – class-leading, the battery electric trucks are likely to face headwinds given the incoming Trump administration’s plans to remove EV tax credits, something that would make EVs less attractive from a financial standpoint.
GM Electric Full-Size Pickup Truck Sales - 2024 - USA
| MODEL | YTD 24 / YTD 23 | YTD 24 | YTD 23 | YTD 24 SHARE | YTD 23 SHARE |
|---|---|---|---|---|---|
| CHEVROLET SILVERADO EV | +1,511.28% | 7,428 | 461 | 81% | 100% |
| GMC SIERRA EV | * | 1,788 | 0 | 19% | 0% |
| TOTAL | +1,899.13% | 9,216 | 461 |
In 2024, the EV duo accounted for 9,216 deliveries, or one percent of GM truck sales.
About The Numbers
- All percent change figures compared to GM full-size truck sales for 2023, unless noted otherwise
- More sales reports
- Running Chevy Silverado sales
- Running GMC Sierra sales
- Running Silverado EV sales
- Running Sierra EV sales
- Running Ford F-Series sales
- Running Ford F-150 Lightning sales
Comments
Ford usually claims best selling truck based off F150 sales compared to GM 1500 sales. GM trucks and SUVs (chevy and GMC) regularly outsell Ford trucks and SUVs.
going back 22 model years, the Silverado/Sierra and F-series tend to go back and forth as sales leads pretty evenly. Neither one clearly outsells the other on any sort of regular basis.
Year – F-Series – Silverado & Sierra
2024 – 765,649 – *884,998
2023 – 750,789 – *839,074
2022 – 653,957 – *762,457
2021 – 726,004 – *768,689
2020 – 787,422 – *839,691
2019 – *896,526 – 807,923
2018 – *909,330 – 804,135
2017 – *896,764 – 803,807
2016 – *820,799 – 796,556
2015 – 780,354 – *824,683
2014 – *753,851 – 741,588
2013 – *763,402 – 664,803
2012 – *692,589 – 575,497
2011 – *584,917 – 564,300
2010 – *528,349 – 499,309
2009 – 413,625 – *428,386
2008 – 515,513 – *633,609
2007 – 691,589 – *826,500
2006 – 796,039 – *846,805
2005 – 901,463 – *935,468
2004 – *939,511 – 894,524
2003 – 845,586 – *880,991
* = Win – Ford 10 – S&S 12
F: 16,414,028 – gm: 16,620,793 (+206,765)
Congratulations GM. Let’s start running TV ads to rub it into Ford! Keep the V8 power trains coming.
Amen, Brother Dave. GM advertise the 🐐💩 out of this fact!
No! Rub it into the rice grinders.
GM’s retail market share is over 44% per a presentation by Mark Reuss presented October 8th. At nearly 1 out of every 2 full size truck being sold by GM, and the high prevalence of Ford and Ram pickups finding their way to rental outlets, it appears the competition is doing what ever they can to mtitgate overall market share declines. RAM only has 9% of the retail market, barely above Toyota. Ford fares better at 25%, but still way of GM.
Ram and Jeep are in poor financial condition. If the country goes into a recession, Honda may own The Powerwagon brand.
Honda just gave themselves enough problems with Nissan. A recession now would be really, really bad timing for them,
Can see the Jeep brand being valuable to both Ford and GM. But is Jeep valuable enough and do either need it enough?
Ram? Likely picked up by an (possibly foreign) investment group who’d wring every penny for themselves.
Dodge? Dead.
Carlos Tavares left Chrysler/ Jeep/ Dodge/RAM in a TERRIBLE position.
I think that might change when they bring back the HEMI 5.7 as mentioned by Mr Kunsikis….
Considering it may be a good 3-4 years, I am not sure if I can hope…
Throw in Maverick and ranger for Ford and Colorado and canyon for GM .
Ford will come closer I think
Ford did outsell GM in total truck sales this year 1,043,577 – 1,021,225, mostly due to the Maverick.
Maverick sales
2021. 13,258
2022. 74,370
2023. 94,058
2024. 157,345 up 67%
I expect it to surpass the Taco this year as it only needs to increase by ~25-30% . . . unless both are impacted by proposed 25% tariffs as each is assembled in Mexico.
Tacoma sales
2021. 252,490
2022. 215,853
2023. 234,768
2024. 192,813
So GM consolidated the Silverado and Sierra into one model? About damn time. Otherwise, F150 is still the model sales king.
What’s your point?
We all know that the business models for Ford and GM are different. GM has two truck brands, Ford has one… but the end result is the same: a full-size truck gets sold either by GM (across two brands) or by Ford (across one brand.
Most forget GM as whole are also the most standardized vehicles on the road ! Unlike other manufactures which leave no stoned unturned change everything year after year model after model ! Lower cost of ownership is a plus !
Absolutely.
But I am not sure how much the T1XX shares with the K2XX other than engines (aside from some changes)….
There’s no denying GM makes a quality truck. We’ve owned a couple of Silverados, one from a USDA auction sits freezing in the driveway at the legacy house as I type. I can guarantee it will start first try. Dad bought a Yukon in 2001. Mom sold it last year with over 450K miles. I remember a few years back he was chasing trains in Colorado up and down Frazier Hill around the Moffett Tunnel. The transmission went out, at over 300K miles. He took it all over the country on terrible gravel roads train watching, Pennsylvania, Tehachapi, Cima Hill, William Loop, et al.
I begged a friend of mine to give Chevy a chance when he went to buy a new truck. The F150 he wound up with had seventeen problems in the first year. Ford lost it’s way a long time ago.
I’ve logged over 400k miles in new Chevy’s since 2007, mainly HD 2500’s. I’ve given GM almost $300k of my $ since then on new vehicle purchases. I’ve had ONE truck in the shop for warranty replacement of a power steering pump when it was -20 F, that was at 24k miles. That same truck had the hydroboost go out at 65k, but I fixed that myself. This being said, I’ve spent less than $1,000 on misc., minor repairs, mainly front end components & one CV axle due to a tore boot. That is from 2007 to date. I also have a 1989 2500 4×4, and an ’87 V20 Square. I’ve owned close to 15 different Chevy trucks in my lifetime, and I will NEVER switch brands! We’ve also owned an ’07 Trailblazer, a 2011 ‘knox, a ’13 ‘knox, and my wife currently drives a ’21 Trailblazer RS AWD that we both love. No manufacturer makes a “perfect” vehicle, NO, NOT EVEN Toyota!, but GM vehicles have been great to us & our pocket books. We are customers for life…
Amen
Imagine if they gave a crap about other automotive segments as much as they cared about dominating truck sales……
Impossible to be perfect in everything.
Chevrolet does offer sedans in other markets who cannot afford trucks. Eg: Latin America.
Toyota excells in fuel efficient vehicles, but suffers in trucks/SUVs. Eg: look at the Tundra sales. Yes, Tundras may be higher quality, but the trucks are EXTREMELY COSTLY on the used market which puts it out of reach for more buyers than you think…unless you want to justify Toyota..
MrR – these trucks are highly profitable and are the only thing keeping these automakers afloat, so yes, they put most of their resources into them. One half of all of Ford and GM’s US sales come from trucks (and their body on frame SUV cousins).
WHY TOYOTA AND NISSAN NEVER SUCCEED IN THE PICK-UP TRUCK MARKET??? Toyota are so reliable hahahahah……
GM needs to update the V8 to at least 450 HP for the 5.3 and 550 HP for the 6.2 and keep the torque numbers close to horsepower numbers.
Then throw in a hybrid with similar power.. and they will be feasting their way to the bank.
Their EV’s are homeruns
Lets see if GM knows how to market this Good news my answer NO