General Motors aims to fully electrify its light duty vehicle fleet by 2035, and in support of that goal, The General offers a range of home charging and energy storage products via GM Energy, a wholly owned GM subsidiary. To help sells its various energy ecosystem products, General Motors offers GM Energy Live, a one-on-one video experience that enables customers to learn more about what the subsidiary has to offer and ask questions from a live Energy Specialist. Now, however, GM Authority has learned that GM Energy Live showroom is shutting down.
According to sources familiar with the matter, the GM Energy Live showroom will be shuttered after today. Sources also indicate that as much as half of all GM Energy product sales were generated via leads from the Live showroom platform.
General Motors launched GM Energy Live last summer. The launch followed elimination of the GM Live showroom, including Buick Live, Cadillac Live, Chevy Live, and GMC Live, late in 2023. Similar to the GM Energy Live showroom, GM Live gave customers a chance to learn more about various General Motors products, specifically Buick, Cadillac, Chevy, and GMC models. General Motors opted to continue to offer its EV Live showroom, providing customers with education on the automakers’ various all-electric vehicles.
GM Energy offers a variety of different products, including home energy products, home EV charging products, and vehicle-to-home products. Home energy products include the PowerBank and Home Hub and Inverter, allowing customers to store energy at home, such as from the local grid or solar panels, while home charging products like the PowerShift Charger allow customers to plug-in their EV right in their garage. Vehicle-to-home products like the V2H Bundle enable users to power their home using energy stored in their vehicle, which is particularly useful in a blackout.
In GM’s most recent letter to shareholders, GM CEO Mary Barra states that the automaker doubled its EV market share last year, as well as reported EV profitability by the fourth quarter of 2024.
Comments
Shutting down a pipeline that may have generated 50% or more of their sales…maybe GM Energy itself is next?
Another brilliant marketing move by GM people that don’t have a clue! Unless of course they are shutting it down for something bigger and better?
Wasted money , stock holders should be asking questions. Mary and the board need to go. Cadillac will be dead in a few years then Buick.
Remember Mary had a stock buyback that increased stock price, then sold hundreds of thousands of shares and made millions of dollars. So she doesn’t really have to run the company well. Just insider trade and get rich. The other employees get lay off notices. I guess they should bring those mean men back to run it.
Yes EV sales were good w live showroom. So shut it down then what?
I don’t know how they showed A profit on electric vehicles they were so over leveraged and consumers were not buyingme