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GM Canada To Offer $5,000 EV Purchase Incentive Through January 2025

Canadian EV shoppers got some bad news this week when the Canadian government’s Incentives for Zero-Emissions Vehicles (iZEV) program came to an abrupt end. The program ran out of money, and now there’s no more CA$5,000 federal EV incentive in Canada. Since it’s unclear when, if ever, the government program will resume, several automakers are offering their own incentives for Canadian EVs, including GM.

Cadillac Optiq driver side profile.

According to Automotive News Canada, GM’s new rebate gives buyers a $5,000 purchase incentive for qualifying deliveries between January 13th and January 31st, 2025. It covers eligible purchases of the Chevy Equinox EV, Chevy Blazer EV, and Cadillac Optiq.

This is similar to GM’s Ultium Promise promotion, which ran in the U.S. about a year ago. GM offered a $7,500 rebate on EVs that temporarily lost the U.S. tax credit, including the Chevy Blazer EV and Cadillac Lyriq.

Chevy Blazer EV charging. GM is offering a CA$5,000 incentive on some EVs in Canada in January.

It appears that January 31st is a firm deadline for buyers to get this incentive from GM. GM Canada vice president of sales, service, and marketing Shane Peever told Automotive News Canada that such manufacturer incentives into February and beyond “are not sustainable.”

Hyundai, Nissan, Ford, and Volkswagen are offering similar incentives in lieu of the discontinued iZEV government incentive. The Nissan Ariya, Volkswagen ID.4, and all electric Hyundai models are eligible for CA$5,000 incentives from their respective manufacturers. Ford Canada is offering $5,000 off on the Mustang Mach-E, Ford F-150 Lightning, and Ford Escape PHEV, as well as a $2,500 discount on the Lincoln Corsair PHEV. All of these incentives expire at the end of January.

Chevy Equinox EV rear three quarter angle.

The Canadian iZEV incentive program was scheduled to come to an end on March 31st, 2025. Transport Canada, the government department that is the authority on the program, put out a warning on January 10th that the program would be paused before the expected end date. This led to a flood of claims on January 11th that dried up the $70 million that the fund had left.

These manufacturer incentives, matching the now-paused iZEV program, should help salvage some sales through January, but EVs are about to become a tougher sell in Canada.

George is an automotive journalist with soft spots for classic GM muscle cars, Corvettes, and Geo.

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Comments

  1. Yep, just keep trying, GM. You blew it.

    Reply
  2. Canadian taxpayers can’t afford to pay for this ev nonsense anymore. Good riddance to our prime minister!

    Reply
  3. And the bribery… and theft, keeps on coming.

    Reply
  4. EV nonsense? I suppose climate change is nonsense too?

    Reply

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