Chevy ranked well above average in the J.D. Power Winter 2025 U.S. Manufacturer Website Evaluation Study, a semi-annual investigation that looks at how easy and pleasant new-vehicle buyers find it to use an auto brand’s website.
The positive performance of Chevy in the Winter 2025 Study is a major change from the Winter 2024 study, when the Bow Tie took eleventh place and was slightly below average in the Mass Market category.
After its poor performance in winter 2024, Chevy shot upward to first place in the Summer 2024 study. At that time, it was given a 758 rating out of 1,000 points by vehicle buyers using its website. For winter 2025, the rating for Chevrolet is 710 out of 1,000, while the Mass Market segment average is 692.
Ahead of Chevy, Ford took first place in winter 2025 with a score of 719, while Nissan registered 714. In order to derive final scores, J.D. Power surveyed 11,406 new-vehicle buyers in October and November 2024. The buyers were asked to rate their experience with auto brand websites in five different areas, including, from most to least significant, “visual appeal; navigation; speed; vehicle research; and research tools.”
Website visuals were given the most weight in the ratings because, as digital solutions analyst Kristen Coffin pointed out by saying, “having an updated, organized and aesthetically pleasing site is one of the most important things manufacturers can do to drive site satisfaction.” She added that “consumer expectations are high” and said “the auto industry is falling short on modernization and organization of their websites” – though this is perhaps not the case with Chevy.
Out of those who participated in the Mass Market side of the study, only 50 percent found the website they were using to be better than other manufacturer or brand websites. This number was very similar for premium brands at 52 percent.
In addition to Chevy, one other GM brand, Buick, rated above average. The GMC website’s reception by buyers was well below average, with a score of 674, while Cadillac also fell short in the Premium segment, achieving a 704 ranking compared to the 708 industry average.
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