General Motors has just officially announced that it has ended its Chevrolet pre-centenary marketing campaign in Brazil.
The automaker’s Brazilian subsidiary has wrapped up the “#99eContando” pre-centenary marketing campaign of the Chevrolet brand in South America’s largest country, which the company started in the second half of the 2024 calendar year in preparation for the 100th anniversary celebration of the bowtie brand in Brazil. In fact, the initiative ends a few days before Chevy’s imminent centenary in the Brazilian market.
In particular, Chevrolet’s #99eContando marketing campaign in Brazil kicked off in August last year with a series of videos on social media platforms that brought together a total of actual stories connecting the brand with Brazilians – including personalities from the arts and entertainment world. The final episode stars Golden Globe-winning actress Fernanda Torres, who shares her memories with two of the brand’s classics in the country: the Chevy Opala and the Chevy Caravan station wagon.
“We concluded the incredible stories of #99eContando in a memorable way,” said Chevrolet Marketing and Brand Director at GM South America, Guilherme Arruda. “Now, we take an important step towards building new narratives, reaffirming our commitment to being present during the most important moments in Brazilians’ lives,” he added.
Since its launch, thousands of Brazilians have shared exciting and inspiring stories that highlight the relationship of trust and closeness built by Chevrolet over nearly 100 years in Brazil. Fernanda Torres fondly remembers her relationship with cars such as the Opala, which represented a consumer dream for Brazilians and was part of her adolescence, and the Caravan, which in addition to being a symbol of style, was present in her theater career.
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The Chevrolet #99eContando pre-centenary marketing campaign in Brazil was created by advertising agency WMcCann and had a great impact on social media, achieving historic audience results on TikTok. In addition, it also achieved a series of activations at points of sale and on the brand’s own channels, reinforcing Chevrolet’s image and emotional bond with Brazilian consumers.
Comments
This is the thing exactly GM Korea need. developing cars for domestic customer, and also tributing great histories. How Wonderful!
seems really not necessary