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Acura RSX To Be Resurrected As EV Crossover

The Acura RSX nameplate is making a comeback on a very different vehicle than the Integra-based RSX coupe from the 2000s. This one is an all-electric crossover with a coupe-like profile. It will have no relation to the Japanese luxury brand’s GM-built EV, the Acura ZDX.

Acura has only released one photo (above) of the upcoming RSX. It shows the vehicle’s rear three-quarter angle in a camouflage wrap. The RSX has a dramatic scallop in the driver’s door and a fastback design similar to other luxury SUV “coupes” like the BMW X6 and Infiniti QX55. The Acura RSX is based on the Acura Performance EV Concept that debuted last August. The concept and the production model share a clear resemblance in the body shape and rear light signature.

“The RSX nameplate returns to the Acura brand in our next-generation RSX with its coupe-like silhouette, and it truly represents a forward-looking approach to fun-to-drive performance,” said Mike Langel, assistant vice president of Acura National Sales. “Our second all-electric SUV will solidify our EV credentials even as its ICE stablemates, the all-new ADX, RDX, MDX, TLX and Integra continue to attract new buyers to the Acura brand.”

The new Acura EV will be the first production model built on the new Honda-developed EV platform. It will also be the first model to use Honda’s ASIMO operating system. We got a glimpse of the next-gen Honda EV hardware and software at CES via the Honda 0 Saloon and Honda 0 SUV prototypes. Now, it appears that the Acura RSX will make it to market before the production versions of those Honda models.

Honda 0 Saloon and SUV prototypes, which will be released after the Acura RSX.

Honda 0 Saloon and SUV prototypes

The Acura RSX will begin production later this year at Honda’s sprawling Marysville Auto Plant in Ohio, which Honda is now calling the Honda EV Hub. It will be the first EV produced at the Marysville plant, which was Honda’s first American factory when it opened as a motorcycle plant in 1979.

The ZDX, which just came out in 2024, is still early in its lifecycle, so the RSX will most likely be sold alongside the ZDX for at least a few years. If the RSX is slotted below the ZDX in terms of size and price, then its closest GM rival will be the Cadillac Optiq. Production is underway for the USDM Optiq, which has a standard dual-motor powertrain, a 302-mile range, and a starting price of $54,390.

George is an automotive journalist with soft spots for classic GM muscle cars, Corvettes, and Geo.

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Comments

  1. And many critics are already yawning because 1) it’s yet another unwanted EV and 2) it’s another absurd “crossover coupe”. Won’t help the brand.

    Reply
  2. Front looks like a Buick.
    Proof they’re running out of ideas.

    Reply
  3. Smaller mach e?

    Reply
    1. “Mach E II King Cobra”

      Reply
  4. The Acura Mach e. How original

    Reply
  5. RuRSX

    Reply
  6. It’s a sign of how bereft of imagination they are that they think resurrecting yet another iconic label from a past, totally different context, is going to attract buyers to these characterless blimps.

    Reply

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