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GMC Canyon Sales Up 33 Percent, Market Share Flat During Q3 2024

GMC Canyon sales increased in the United States, Canada, and Mexico during the third quarter of 2024.

GMC Canyon Sales - Q3 2024 - United States

In the United States, GMC Canyon deliveries totaled 10,121 units in Q3 2024, an increase of about 33 percent compared to 7,627 units sold in Q3 2023.

In the first nine months of the year, Canyon sales increased about 39 percent to 26,956 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
CANYON +32.70% 10,121 7,627 +39.30% 26,956 19,351

GMC Canyon Sales - Q3 2024 - Canada

In Canada, GMC Canyon deliveries totaled 1,932 units in Q3 2024, an increase of about 60 percent compared to 1,205 units sold in Q3 2023.

In the first nine months of the year, Canyon sales increased about 58 percent to 4,881 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
CANYON +60.33% 1,932 1,205 +57.91% 4,881 3,091

GMC Canyon Sales - Q3 2024 - Mexico

In Mexico, GMC Canyon deliveries totaled 390 units in Q3 2024, an increase of about 114 percent compared to 182 units sold in Q3 2023.

In the first nine months of the year, Canyon sales increased about 318 percent to 819 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
CANYON +114.29% 390 182 +317.86% 819 196

Side profile of GMC Canyon AT4.

Competitive Sales Comparison (USA)

GMC Canyon sales in Q3 2024 kept Big Red’s premium midsize pickup in fifth place in its segment when ranked by sales volume.

The Toyota Tacoma remained at the top as before, with sales up 41 percent to 57,368 units after navigating a generational changeover. The Colorado (see running Chevy Colorado sales), the Canyon’s corporate cousin, remained in second place with a 13 percent uptick to 28,887 units. The Ford Ranger (see running Ford Ranger sales) moved into third with a 110 percent leap to 15,504 deliveries; like the Tacoma, the Ranger has navigated a generational changeover. The Nissan Frontier got bumped up to fourth with a 22 percent increase to 14,294 units. The Canyon (see running GMC Canyon sales) stayed in fifth place with a 33 percent swell moving 10,121 units and the Gladiator anchored the bottom of the list with a 35 percent drop to 9,192 deliveries while being the only model to finish the quarter in the red.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2024 - USA

MODEL Q3 24 / Q3 23 Q3 24 Q3 23 Q3 24 SHARE Q3 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
TOYOTA TACOMA +40.94% 57,368 40,705 42% 38% -29.43% 126,805 179,681
CHEVROLET COLORADO +13.19% 28,887 25,520 21% 24% +20.49% 70,710 58,685
FORD RANGER +109.94% 15,504 7,385 11% 7% -2.62% 30,679 31,503
NISSAN FRONTIER +21.59% 14,294 11,756 11% 11% +18.22% 54,257 45,895
GMC CANYON +32.70% 10,121 7,627 7% 7% +39.30% 26,956 19,351
JEEP GLADIATOR -35.28% 9,192 14,202 7% 13% -21.33% 32,670 41,528
TOTAL +26.28% 135,366 107,195 -9.18% 342,077 376,643

Despite the near-33 percent increase in sales volume, the Canyon maintained a seven percent segment share. The Tacoma led with a 42 percent share, up four percentage points year-over-year, followed by the Colorado with a 21 percent share, down three percentage points. The Ranger posted an 11 percent share, up four percentage points, the Frontier maintained an 11 percent share, and the Gladiator held a seven percent share, down six percentage points.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q3 2024 - USA

MODEL Q3 24 / Q3 23 Q3 24 Q3 23 Q3 24 SHARE Q3 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET COLORADO +13.19% 28,887 25,520 74% 77% +20.49% 70,710 58,685
GMC CANYON +32.70% 10,121 7,627 26% 23% +39.30% 26,956 19,351
TOTAL +17.68% 39,008 33,147 +25.16% 97,666 78,036

Sales of GM’s two midsize pickups, the GMC Canyon and Chevy Colorado, combined for 39,008 deliveries and a 28 percent segment share, still lagging behind Toyota.

The midsize mainstream pickup truck segment expanded 26 percent to 135,366 units in Q3 2024, meaning GMC Canyon sales slightly outperformed the segment average.

Below, we provide Honda Ridgeline sales for informational purposes. It straddles the midsize and full-size pickup truck segments, this time outselling the Canyon and Gladiator.

Sales Numbers - Honda Ridgeline - Q3 2024 - USA

MODEL Q3 24 / Q3 23 Q3 24 Q3 23 YTD 24 / YTD 23 YTD 24 YTD 23
HONDA RIDGELINE +8.02% 13,112 12,138 -16.51% 33,034 39,568

The GM Authority Take

Sales of the GMC Canyon were quite healthy and actually outpaced the segment average during Q3 2024, though it wasn’t enough to move up in the sales ranks.

It would appear that the Toyota Tacoma and Ford Ranger have both successfully navigated their generational switchovers with sales back in full swing. The Tacoma made its presence known more than ever as it accounted for over two-fifths of all deliveries during the quarter. Even combining sales of the Chevy Colorado with those of the Canyon was still not enough for GM to unseat Toyota, though The General is showing signs of closing the gap.

About GMC Canyon

The 2024 GMC Canyon arrives with plenty of changes and updates, including the debut of the first-ever 2024 GMC Canyon AT4X AEV Edition, offering a next-level off-roader complete with tons of trail-ready upgrades over the standard 2023 Canyon AT4X, framed as “the most advanced and capable Canyon ever.” Furthermore, the 2024 Canyon AT4X and AT4X AEV Edition will both get a new launch control feature as part of their Baja Mode, improving performance both on-road and off-road.

It’s worth noting that the 2024 GMC Canyon AT4X AEV Edition and 2024 Chevy Colorado ZR2 Bison share the same suspension configuration, which enables both trucks to stand tall with an identical 12.2 inches of ground clearance. However, there is one small difference, which we outlined in this report.

For 2024, four trim levels are offered, including Elevation, AT4, Denali, and AT4X, along with the AT4X AEV Edition package.

Additionally, the 2024 Canyon gets GM’s TurboMax engine branding as the name, from now on, of the turbocharged 2.7L I4 L3B gasoline engine in the High-Output tune. That is the sole powertrain offered on all 2023 and 2024 Canyon trims. On a related note, here are the towing capacities and payload capacities of the 2024 Canyon.

The 2024 Canyon offers a new Sports Bar Package, while the AT4 and AT4X trim levels get the option of a new off-road front bumper package for enhanced off-road capability.

GM also revealed that all trim levels of the 2024 Canyon will integrate Ultifi, the automaker’s new end-to-end vehicle software platform. Some potential uses of Ultifi include interfacing with the owner’s smart home, which could include functions such as switching on security systems when the owner leaves and turning them off when they return, changing the home temperature, and much more.

Production of the 2025 GMC Canyon kicked off at the GM Wentzville plant in Missouri on December 2nd.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. It’s unfortunate that gm blew the opportunity to overtake Toyota in the midsized market. I love the gm styling but they really need to offer another engine option and double cab, long box. Here’s hoping to see the 5.3 V8 as an option. Since the 4 cylinder gets v8 gas mileage, I would rather have the reliability of a non turbo engine. Need the longer box so an atv will fit in the bed.

    Reply
    1. Joseph you are right on the money. If gm did what you recommend, I believe they would unseat the Taco in sales.

      Reply
      1. The turbo 4 is fine and has been reliable in the full-size for some time now. Colorado/Canyon has not had a “powerful” engine since the small block ages a go now and I doubt that was a big seller.

        They do need to fix the throttle response time on the truck. The power and torque is there – need to have better access to it.

        Reply
      2. The V8 unicorn wish list club is back!

        How many Tacos are sold with a V8? None.

        So now the question you need to answer is how many would actually buy a V8 if it were offered? Do customers in this space truly desire an 8, or is it fringe?

        Reply
  2. I say offer a V6 or V8 again especially in the more expensive GMC Canyon. The Tocoma even though it’s smaller is probably also stealing Tundra sales until Toyota works out the problems and even then truck buyers are cautious to buy an engine that’s had trouble.

    Reply
  3. 100% agree with the other replies. Offer the 5.3 and GM will not be able to keep up with the orders. Been writing about this since the beginning of the latest version. Ford has the raptor name, let the engineers pursue their performance passion. Leave the EV’s as a distant memory. A lesson the manufactures with free market principles put excitement back in our transportation business. Let freedom ring!

    Reply
    1. Haha, in a day when mpg plays in role in most car buyers decision, lets offer an big honking V8 that gets worse gas mileage (no Joseph the 5.3 doesn’t get the same mileage at the 2.7). Oh, it won’t be able to be kept the lot you say? Lets look at the last time the V8 was offered shall we?

      % of GM355’s w/ V8 by Model Year:
      Colorado
      09 3.5%
      10 7.6%
      11 4.3%
      12 5.2%

      Oh yeah, huge sales numbers! No, adding a V8 won’t move the needle much at all. Adding a longer bed won’t either. As much as I would want a CCLB or businesses want a ECLB, they sold like the V8, in low numbers that won’t move the needle. Blame it on all the yuppies buying them because they think it makes them look tough and they don’t use it (cough ZR2 guys cough).

      Like with the Traverse or Equinox group, adding a larger motor won’t move the needle much at all, especially when the demographic doesn’t know or care what engine is in there and it is plenty for the class if not more so (Traverse). No one wants to go backwards or lose margins, and adding some of these features a few car guys complain (big motor) will drive up cost and then more complaints, especially from those who are actually buying them. The soccer mom shouldn’t have to pay more because insecure car guy Tom thinks a TTi6 is the way to go with 450hp in a soccer mom vehicle. Same here.

      And they can easily be made as reliable or more reliable then bigger motors, it is all how it is built. I probably need to yell this so those in the upper deck can hear and understand. How a motor is built determines how reliable it is, not cylinder count and engine displacement. Plenty of high HP small cube turbo motors are more reliable and durable then bigger cube higher cylinder count NA motors. But, those that have dated ways of thinking are caught in the past…

      Reply
      1. Don’t tell the piston neanderthals that.. They’ll counteract and say “well what about a 4.8 base engine instead”. Although an 5.3 in the ZR2 and up would be ideal..

        Reply
  4. Well if anyone is innerested, the 2025 Canyon build & price is up, and it actually WORKS, unlike the ’25 Terrain and Colorado pages (please contradict me if you can use the Terrain or Colorado 2025 sites to their full extent). You can see all the year’s new colors in extremely accurate, CGI glory if you dare!

    Reply

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