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Chevy Blazer Sales In Top Five Among 10 Segment Rivals During Q3 2024

Chevy Blazer sales decreased in the United States, Canada, and Mexico during the third quarter of 2024, with 38 deliveries in Colombia.

Chevrolet Blazer Sales - Q3 2024 - United States

In the United States, Chevrolet Blazer deliveries totaled 11,057 units in Q3 2024, a decrease of about 29 percent compared to 15,515 units sold in Q3 2023.

In the first nine months of the year, Blazer sales decreased about 17 percent to 40,545 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
BLAZER -28.73% 11,057 15,515 -17.01% 40,545 48,858

Chevrolet Blazer Sales - Q3 2024 - Canada

In Canada, Chevrolet Blazer deliveries totaled 875 units in Q3 2024, a decrease of about 26 percent compared to 1,189 units sold in Q3 2023.

In the first nine months of the year, Blazer sales increased about 3 percent to 3,231 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
BLAZER -26.41% 875 1,189 +2.87% 3,231 3,141

Chevrolet Blazer Sales - Q3 2024 - Mexico

In Mexico, Chevrolet Blazer deliveries totaled 147 units in Q3 2024, a decrease of about 28 percent compared to 203 units sold in Q3 2023.

In the first nine months of the year, Blazer sales decreased about 22 percent to 500 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
BLAZER -27.59% 147 203 -21.51% 500 637

Chevrolet Blazer Sales - Q3 2024 - Colombia

In Colombia, Chevrolet Blazer deliveries totaled 38 units in Q3 2024, a decrease of about 46 percent compared to 70 units sold in Q3 2023.

In the first nine months of the year, Blazer sales decreased about 50 percent to 124 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
BLAZER -45.71% 38 70 -50.40% 124 250

Side profile of Chevy Blazer RS.

Competitive Sales Comparison (USA)

Chevy Blazer sales in Q3 2024 put the Bow Tie brand’s midsize crossover in fifth place among ten entries in the midsize mainstream crossover segment. For this quarter, we’ve pared down the Blazer’s sales report to its native market, culling it from the midsize and full-size mainstream crossover segment that in which we included it previously. Precipitating that change is the fact that the next-generation GMC Acadia has grown from being a midsizer to a full-size model like the all-new Chevy Traverse, leaving GM with just one model – the Blazer – in the midsize crossover space.

The Subaru Outback was in the lead this quarter as sales rose eight percent to 44,630 deliveries. That puts it far ahead of second-place Hyundai Santa Fe, which saw sales fall 23 percent to 27,059 units. In third, the Santa Fe’s corporate cousin – the Kia Sorento – posted a nine percent drop to 22,513 units. The Mitsubishi Outlander followed in fourth as sales grew 19 percent to 11,138 units. Rounding out the top five, the Blazer (see running Chevy Blazer sales) posted a 29 percent drop to 11,057 deliveries. The discontinued Ford Edge (see running Ford Edge sales), which saw its last example built this past April, took sixth place as sales fell 60 percent to 9,733 units. The Toyota Venza followed in seventh with a 38 percent jump to 8,263 units, while Honda Passport sales fell 22 percent to 7,422, and the Nissan Murano posted a four percent uptick to 5,298. The Mazda CX-70 rounded out the list of ten entries with 3,829 deliveries.

Sales Numbers - Midsize Mainstream Crossovers - Q3 2024 - USA

MODEL Q3 24 / Q3 23 Q3 24 Q3 23 Q3 24 SHARE Q3 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
SUBARU OUTBACK +7.60% 44,630 41,478 30% 24% +2.81% 126,333 122,881
HYUNDAI SANTA FE -22.73% 27,059 35,020 18% 20% -12.98% 83,681 96,162
KIA SORENTO -9.29% 22,513 24,819 15% 15% +2.29% 69,176 67,626
MITSUBISHI OUTLANDER +19.25% 11,138 9,340 7% 5% +6.29% 35,629 33,522
CHEVROLET BLAZER -28.73% 11,057 15,515 7% 9% -17.01% 40,545 48,858
FORD EDGE -59.81% 9,733 24,217 6% 14% -13.14% 61,412 70,701
TOYOTA VENZA +38.18% 8,263 5,980 5% 3% +34.88% 29,790 22,087
HONDA PASSPORT -22.23% 7,422 9,543 5% 6% -28.88% 23,715 33,347
NISSAN MURANO +3.52% 5,298 5,118 4% 3% -45.12% 14,437 26,306
MAZDA CX-70 * 3,829 * 3% 0% * 4,888 0
TOTAL -11.75% 150,942 171,030 -6.11% 489,606 521,490

The Blazer earned a seven percent market share in its segment, down two percentage points year-over-year. The Outback led with a 30 percent segment share, up six percentage points. The Santa Fe posted an 18 percent share, down two percentage points, and the Sorento maintained a 15 percent share. The Outlander held a seven percent share, up two percentage points, the Edge earned a six percent share, down eight percentage points. The Venza and Passport each posted a five percent share, up two and down one percentage point, respectively. Finally, the Murano held a four percent share, up one percentage point, and the CX-70 earned a three percent share.

The midsize mainstream crossover segment contracted 12 percent to 150,942 deliveries during Q3 2024, meaning that Chevy Blazer sales underperformed the segment average.

Sales Numbers - Hyundai Motor Group Midsize Mainstream Crossovers - Q3 2024 - USA

MODEL Q3 24 / Q3 23 Q3 24 Q3 23 Q3 24 SHARE Q3 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
HYUNDAI SANTA FE -22.73% 27,059 35,020 55% 59% -12.98% 83,681 96,162
KIA SORENTO -9.29% 22,513 24,819 45% 41% +2.29% 69,176 67,626
TOTAL -17.16% 49,572 59,839 -6.67% 152,857 163,788

The Hyundai Santa Fe and Kia Sorento combined for 49,572 deliveries and a 33 percent segment share to account for a third of sales in this space, putting Hyundai Motor Group in the lead ahead of Subaru.

The GM Authority Take

As a result of the 29 percent drop, Chevy Blazer sales placed fifth among ten entries in the midsize mainstream crossover space during Q3 2024. We posit that demand for the Blazer is cooling due to newer and perhaps more attractive offering available from rivals. Supply seems to be steady, meaning it’s unlikely that the drop is supply-related.

Looking beyond just the Blazer, Chevy offers a full stable of utilities totaling seven nameplates. That breaks out into five unibody crossovers and two body-on-frame models:

Chevy Body-On-Frame SUVs

Additionally, Buick and GMC – which compete in roughly the same space as Chevy – offers four utilities each.

As we opined last month, GM would be well served to remake the Chevy Blazer as a rugged crossover along the lines of the all-new 2026 Honda Passport.

But this may be a moot point as Chevy’s all-electric models, the Chevy Blazer EV and Chevy Equinox EV, are beginning to see healthy volumes and are likely to eventually replace their ICE-based counterparts entirely. Specifically, the Blazer EV moved 8K units in Q3 2024 compared to the ICE-powered Blazer’s 11K, and the Equinox EV posted about 10K sales to already place first in its segment.

About Chevrolet Blazer

The 2024 Chevy Blazer arrived with a few changes and updates over the refreshed 2023 Chevy Blazer. This includes standard heated front seats across the lineup and a new paint color complimented by five interior colorways.

Furthermore, 2024 Blazer Arctic Packages got expanded availability. Originally offered on the 3LT trim level for 2023, the Arctic Package 1 and 2 were both available on the 2LT trim for 2024.

The 2025 Chevy Blazer returns with only a handful of small changes and updates compared to the preceding 2024 model year, including the loss of these three paint colors. Check out all the 2025 Blazer paint colors, the interior coloways, and the available wheels.

For 2025, the Blazer continues to offer two engine options: the turbocharged 2.0L I4 LSY gasoline engine, rated at 228 horsepower and 258 pound-feet of torque, and the naturally aspirated 3.6L V6 LGX gasoline engine, rated at 308 horsepower and 270 pound-feet of torque. Both engines are mated to the GM nine-speed automatic transmission, while front-wheel drive is standard and all-wheel drive is optional. Maximum towing capacity is 4,500 pounds with the V6 engine and the Trailering Equipment Package.

Upcoming high-performance 2025 Chevy Blazer EV SS

About Chevrolet Blazer EV

The 2025 Chevy Blazer EV arrives offering Midnight and Sport Edition packages while gaining new painted roof options, but drops a certain paint color. Here are all the paint colors, the interior colorways, and available wheels.

For 2025, the 2LT equipment group becomes 4LT and gets cloth seats. The 4LT will be called just LT for consumers.

Furthermore, the 2025 Blazer EV offers the GM Super Cruise semi-autonomous driver assist feature.

Rear-wheel drive is now available to order on the 2025 Blazer EV.

As the Bow Tie brand’s first Super Sport model in a long while, the Chevy Blazer EV SS offers a standard performance-tuned dual-motor configuration. It enables a zero-to-60 mph time in under four seconds in Wide Open Watts (WOW) mode. Additional performance-focused features include a specific sport-tuned chassis and Brembo front brakes, with the option of a new Performance Package. The 2025 Blazer EV SS gets more power, with pricing announced as well.

Upcoming high-performance 2025 Chevy Blazer EV SS

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comment

  1. Bought a 2024 Blazer RS AWD with the 3.6 V6 because I thought GM would stop making the 3.6 and I don’t want a turbo 4 cylinder. Have had vehicle for about 10 months love everything about it but the noisy drivetrain which didn’t show up for about 3 months and gets worse as car warms up and as always dealer claims that’s normal .

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