Cadillac XT5 Sales Continue Sliding Into Oblivion During Q3 2024

Cadillac XT5 sales decreased in the United States, Canada and Mexico during the third quarter of 2024.

Cadillac XT5 Sales - Q3 2024 - United States

In the United States, Cadillac XT5 deliveries totaled 5,679 units in Q3 2024, a decrease of about 9 percent compared to 6,212 units sold in Q3 2023.

In the first nine months of the year, XT5 sales decreased about 12 percent to 17,844 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
XT5 -8.58% 5,679 6,212 -12.15% 17,844 20,312

Cadillac XT5 Sales - Q3 2024 - Canada

In Canada, Cadillac XT5 deliveries totaled 707 units in Q3 2024, a decrease of about 1 percent compared to 713 units sold in Q3 2023.

In the first nine months of the year, XT5 sales decreased about 27 percent to 2,173 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
XT5 -0.84% 707 713 -27.10% 2,173 2,981

Cadillac XT5 Sales - Q3 2024 - Mexico

In Mexico, Cadillac XT5 deliveries totaled 23 units in Q3 2024, a decrease of about 12 percent compared to 26 units sold in Q3 2023.

In the first nine months of the year, XT5 sales decreased about 23 percent to 99 units.
MODEL Q3 2024 / Q3 2023 Q3 2024 Q3 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
XT5 -11.54% 23 26 -23.26% 99 129

Competitive Sales Comparison (USA)

During Q3 2024, Cadillac XT5 sales kept the luxury crossover in ninth place from the previous quarter among 13 entries in the luxury D-crossover segment when ranked by sales volume.

The Lexus RX remained at the top, as it has for a while now, with a nine percent bump to 28,386 sales. The Mercedes-Benz GLC-Class moved up a spot to take second with a 76 percent leap to 20,302 units. The BMW X3 traded places for third with a four percent uptick for 15,319 deliveries. The Audi Q5 also moved up a spot to place fourth with a 24 percent drop to 14,677 units just as the Acura MDX traded places to take fifth with a 14 percent drop to 11,151 units. Meanwhile, Cadillac’s crosstown rival Lincoln Nautilus (see running Lincoln Nautilus sales) moved up to sixth with a 35 percent swell to 8,799 deliveries. This means that the Nautilus handily outsold the XT5, which remained in ninth place with a nine percent drop to 5,679 sales (see running Cadillac XT5 sales).

Sales Numbers - D-Segment Luxury Crossovers - Q3 2024 - USA

MODEL Q3 24 / Q3 23 Q3 24 Q3 23 Q3 24 SHARE Q3 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
LEXUS RX +8.68% 28,386 26,119 22% 22% -0.18% 83,341 83,491
MERCEDES-BENZ GLC-CLASS +76.48% 20,302 11,504 16% 10% +57.82% 46,407 29,405
BMW X3 +4.43% 15,319 14,669 12% 12% +17.67% 49,908 42,414
AUDI Q5 -24.21% 14,677 19,365 12% 16% -28.26% 39,248 54,706
ACURA MDX -13.93% 11,151 12,955 9% 11% -17.97% 36,845 44,919
LINCOLN NAUTILUS +34.52% 8,799 6,541 7% 5% +39.19% 26,303 18,897
GENESIS GV70 +19.07% 8,299 6,970 7% 6% +9.11% 20,480 18,770
VOLVO XC60 -14.67% 7,951 9,318 6% 8% -11.57% 25,778 29,150
CADILLAC XT5 -8.58% 5,679 6,212 4% 5% -12.15% 17,844 20,312
BMW X4 +41.81% 2,805 1,978 2% 2% +18.02% 7,491 6,347
INFINITI QX50 +11.74% 2,721 2,435 2% 2% +10.12% 7,877 7,153
INFINITI QX55 -37.84% 882 1,419 1% 1% -32.78% 2,736 4,070
ALFA ROMEO STELVIO -61.02% 499 1,280 0% 1% -41.34% 2,365 4,032
TOTAL +5.55% 127,470 120,765 +0.81% 366,623 363,666

The XT5 earned a four percent segment share, down one percentage point year-over-year. The RX maintained a 22 percent share, and the GLC-Class saw its share rise six percentage points to 16 percent. The X3 maintained a 12 percent share, while the Q5 also held a 12 percent share, down four percentage points. The MDX posted a nine percent share, down two percentage points, and the Nautilus posted a seven percent share, up two percentage points.

The luxury D-crossover segment expanded six percent to 127,470 units during Q3 2024, meaning that XT5 sales significantly underperformed the segment average.

The GM Authority Take

Cadillac XT5 sales have been in the red for over a year now as competitors continue to outmuscle it. The XT5 is truly on its last legs as it has seen few updates since launching for the 2017 model year.

With XT5 sales declining at what seems to be a steady pace, we can’t imagine GM keeping the model for much longer. Even the Lincoln Nautilus, which the XT5 has historically outsold, managed to move more units during the quarter and within the first nine months of the year.

While GM recently debuted an all-new 2025 Cadillac XT5 in China, no such update will be offered in the States. The video embedded above, featuring GM Authority’s Alex Luft, explains why.

About Cadillac XT5

The 2024 Cadillac XT5 represents the eighth model year of the first-generation model, arriving with minimal changes and updates compared to the preceding 2023 model year, including the introduction of three accent packages – the new Red Accent PackageBlue Accent Package, and Bronze Accent Package.

The 2025 Cadillac XT5 – the ninth model year for the North American market – drops the Platinum Package, a major optional upgrade offered during prior model years. Also for 2025, GM Authority has learned that the Onyx and Onyx Lite Packages will be dropped from the entire XT5 lineup.

As a reminder, the 2025 Cadillac XT5 offers two powerplant options, including the turbocharged 2.0L I4 LSY gasoline engine, rated at 235 horsepower and 258 pound-feet of torque, and the naturally aspirated 3.6L V6 LGX gasoline engine, rated at 310 horsepower and 271 pound-feet of torque. Both are mated to the GM nine-speed automatic transmission, with front-wheel drive standard and all-wheel drive optional.

Upcoming all-electric high-performance 2026 Cadillac Lyriq-V

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Vince Brown

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

View Comments

  • How 'bout a redesign? Oh, that's right. No time and budget, because GM must intro a new EV monthly...

  • When you neglect a vehicle and its customers in favor of going all in on electric its what typically happens. But hey I’m no “expert.” I can only tell you that despite owning and loving my XT5 and also loving the Lyriqs look and feel after spending a day with one, its still not enough to get me to spend top dollars to switch to electric at the moment. Not until they are literally on par with ICE in key capabilities (charge time, range, price, etc)

    That said, GM really doesn’t seem to get it and after 30 years, they don’t understand that retaining customers is key because brand loyalty is strong in car ownership. Should I have been coming up on the end of my lease on the Caddy, I would have had to look elsewhere and potentially love a Lincoln, Lexus, or Genesis even more and never come back to GM.

  • It is really pathetiq (lol) how Cadillac and Lincoln- the two great American luxury brands- have become also rans.

  • Considering the demand for the Luxury Compact SUV market, you would think GM would bring the 2025 version to the US. If it is assembled here in the US, I would definitely consider it as a replacement for my Q5.

    But if it is an EV or comes from China it is a non-starter.

  • America is getting sick of all the look alike XUVs and SUVs. Cars are back in vogue. Cadillacs have never been stations wagons unless you are on your last ride.

  • I guess my current Cadillac SRX will be my last Cadillac. Don’t want or need an Electric Cadillac. If the 2015 China version was produced here then I would absolutely buy one. Cadillac is all EV in and will regret that position until our infrastructure is EV ready…and that won’t happen for a long time.

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