According to Korean outlet Pulse, General Motors and Hyundai Motor Group are in the early stages of collaborating on a pickup truck for the Latin American market. This follows a memorandum of understanding (MOU) signed in September by GM CEO Mary Barra and Hyundai Motor Group Executive Chair Euisun Chung.
“GM and Hyundai have complementary strengths and talented teams,” General Motors CEO Mary Barra said at the time the MOU was signed. “Our goal is to unlock the scale and creativity of both companies to deliver even more competitive vehicles to customers faster and more efficiently.”
Pulse reports that the truck being co-developed by GM and Hyundai will utilize good old-fashioned badge engineering. It’s unclear which of the two auto giants would handle the manufacturing, but it appears that one truck will be marketed under both General Motors and Hyundai brands. The idea is to broaden reach in more segments in more global markets while keeping development costs low.
“During the latest meeting, the two leaders reviewed the progress made since the MOU was signed,” a company official said, according to Pulse. “We are exploring various areas for bilateral collaboration, ranging from vehicle development to future energy solutions.”
Here are the trucks that GM currently sells in the Latin American market. This potential GM/Hyundai joint-developed truck will most likely replace either the Chevy S10 Max or Chevy D-Max, which are also badge-engineered.
- Chevy Montana
- Chevy S10 Max (rebadged Maxus T70)
- Chevy D-Max (rebadged Isuzu D-Max)
- Chevy Colorado/S10
- Chevy Silverado/Cheyenne
This is part of an ongoing effort by Hyundai to establish more industry-wide partnerships. In addition to the nascent partnership with GM, Hyundai has been strengthening ties with Toyota and Alphabet’s Waymo self-driving division, which is adding Hyundai Ioniq 5 models to its autonomous fleet. “Chung is making various efforts to incorporate a new management culture, moving away from the traditional Korean management style,” an auto industry insider noted to Pulse.
Comments
Please don’t , my GMC Sierra AT4 Black Widow is perfect especially with recently installed super charger ! I like it more than my C 8. If it aint broke dont fix it !
They’re not collaborating on a full-sized truck, cowboy. Your Jimmy is safe.
These are compacts, where GM is lacking in the US. I have to believe a smaller GM truck is coming to the States, and this might be it.
After it’s introduced to Latin America, Hyundai will sell it as a competitive model in the USA.
I’m not unhappy with this tie-up, one of Mary’s few true successes, as long as they don’t step on each others’ strengths. GM, big, Hyundai smaller.
GM needs a small truck for the US everything is to big. A Hyundai with GM drive train will sell in the US. Bring back the old S10 size truck !!
Geeeez…That thing is fugly looking