Chevy Malibu sales decreased in the United States and Canada during the third quarter of 2024.
Chevrolet Malibu Sales - Q3 2024 - United States
In the United States, Chevrolet Malibu deliveries totaled 24,424 units in Q3 2024, a decrease of about 27 percent compared to 33,280 units sold in Q3 2023.In the first nine months of the year, Malibu sales decreased about 16 percent to 93,533 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MALIBU | -26.61% | 24,424 | 33,280 | -16.08% | 93,533 | 111,449 |
Chevrolet Malibu Sales - Q3 2024 - Canada
In Canada, Chevrolet Malibu deliveries totaled 586 units in Q3 2024, a decrease of about 65 percent compared to 1,672 units sold in Q3 2023.In the first nine months of the year, Malibu sales decreased about 20 percent to 3,720 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MALIBU | -64.95% | 586 | 1,672 | -20.09% | 3,720 | 4,655 |
Competitive Sales Comparison (USA)
Chevy Malibu sales during Q3 2024 saw the Bow Tie brand’s only remaining sedan in the U.S. slip one spot from the previous quarter to take fourth among seven models in the mainstream midsize sedan segment.
The Toyota Camry continues to be the segment’s best-seller, posting a 43 percent jump in sales to 72,334 deliveries, having successfully navigated a generational changeover. The Honda Accord followed in second place with a 16 percent dip to 43,968 units while the Nissan Altima moved up to third with a nine percent slip to 26,783 units. The Malibu (see running Chevy Malibu sales) traded places for fourth with a 27 percent drop to 24,424 deliveries. The Hyundai Sonata again followed in fifth with a 73 percent leap to 17,283 units, while the Kia K5, its corporate sibling, maintained sixth with a 16 percent downturn for 15,669 units. The Subaru Legacy finished last again with a 32 percent drop to 5,192 sales.
Sales Numbers - Midsize Mainstream Sedans - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA CAMRY | +42.97% | 72,334 | 50,595 | 35% | 25% | +4.40% | 227,576 | 217,975 |
| HONDA ACCORD | -16.02% | 43,968 | 52,357 | 21% | 26% | -18.08% | 124,689 | 152,202 |
| NISSAN ALTIMA | -8.50% | 26,783 | 29,270 | 13% | 14% | -6.30% | 86,679 | 92,511 |
| CHEVROLET MALIBU | -26.61% | 24,424 | 33,280 | 12% | 16% | -16.08% | 93,533 | 111,449 |
| HYUNDAI SONATA | +72.71% | 17,283 | 10,007 | 8% | 5% | +29.70% | 48,430 | 37,341 |
| KIA K5 | -16.20% | 15,669 | 18,697 | 8% | 9% | -42.58% | 28,476 | 49,594 |
| SUBARU LEGACY | -32.24% | 5,192 | 7,662 | 3% | 4% | -25.38% | 14,642 | 19,622 |
| TOTAL | +1.87% | 205,653 | 201,868 | -8.33% | 624,025 | 680,694 |
The Malibu earned a 12 percent segment share, down four percentage points year-over-year. The Camry posted a 35 percent share, up 10 percentage points, accounting for over a third of all sales in this space. The Accord held a 21 percent segment share, down five percentage points. The Altima earned a 13 percent share, down one percentage point. The Sonata and Kia each earned an eight percent share, up three and down one percentage point, respectively. Finally, the Legacy held a three percent share, down one percentage point.
The Hyundai Motor Group’s two entries, the Hyundai Sonata and Kia K5, accounted for a combined 32,952 deliveries and a cumulative 16 percent segment share, move the automaker into third place overall.
Sales Numbers - Hyundai and Kia Midsize Sedans - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| HYUNDAI SONATA | +72.71% | 17,283 | 10,007 | 52% | 35% | +29.70% | 48,430 | 37,341 |
| KIA K5 | -16.20% | 15,669 | 18,697 | 48% | 65% | -42.58% | 28,476 | 49,594 |
| TOTAL | +14.80% | 32,952 | 28,704 | -11.54% | 76,906 | 86,935 |
The midsize mainstream sedan segment contracted two percent to 205,653 units in Q3 2024, meaning Chevy Malibu sales significantly underperformed the segment average.
The GM Authority Take
Chevy Malibu sales during the third quarter of 2024 slipped enough to drop a spot, trading places with the Nissan Altima. The all-new Toyota Camry not only led the segment as before, but sold over 28K more units than second-place Honda Accord, though the two models actually switched spots in the year-ago quarter.
We attribute the drop to competitive factors associated with the product, as newer and more attractive offering are available Toyota, Honda, Hyundai and Kia.
About Chevrolet Malibu
The 2025 Chevy Malibu arrives as the tenth and final model year of the ninth-generation nameplate with only one significant change: a new paint option, specifically Night Shade Metallic. Check out all the 2025 Malibu paint colors and interior colorways.
Production of the 2025 Chevy Malibu will end on November 15th at the GM Fairfax plant in Kansas City, Kansas to make way for the all-electric upcoming next-generation 2026 Chevy Bolt EV. As of this writing, we are not aware of replacements for the North American market.
The mainstream midsize sedan class continues to shrink in favor of crossovers, with the Nissan Altima set to retire just like the Malibu, joining the discontinued Subaru Legacy.
About The Numbers
- All percent change figures compared to Chevy Malibu sales in Q3 2023, except if noted
- In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
- South Korea sales figures reflect actual vehicle registrations rather than wholesale
- GM Q3 2024 sales reports:
- GM Q3 2024 sales U.S.A.
- Chevrolet sales Q3 2024 U.S.A.
- Cadillac sales Q3 2024 U.S.A.
- Buick sales Q3 2024 U.S.A.
- GMC sales Q3 2024 U.S.A.
- GM Canada sales Q3 2024
- GM Mexico sales Q3 2024
- GM China sales Q3 2024
- GM Brazil sales Q3 2024
- GM Argentina sales Q3 2024
- GM Chile sales Q3 2024
- GM Colombia sales Q3 2024
- Chevrolet Colombia July 2024 sales
- Chevrolet Colombia August 2024 sales
- Chevrolet Colombia September 2024 sales
- GM South Korea sales Q3 2024
- GM South Korea July 2024 sales
- Chevrolet South Korea July 2024 sales
- Cadillac South Korea July 2024 sales
- GM South Korea August 2024 sales
- Chevrolet South Korea August 2024 sales
- GMC South Korea August 2024 sales
- Cadillac South Korea August 2024 sales
- GM South Korea September 2024 sales
- Chevrolet South Korea September 2024 sales
- Cadillac South Korea September 2024 sales
- GM South Korea July 2024 sales
- GM Q3 2024 sales U.S.A.
Comments
When you announce multiple times over the course of several years that you are killing it off AND when you allow it to rot away with no updates while only offering it with one engine, what do you expect? I find it amazing that they are still selling as many as they are all things considered. The Malibu should be sold with the 1.5L along with a hybrid and a PHEV for the ultimate. I’d prefer this car in EV only myself.
For a car that has had no marketing behind it, nor any significant updates beyond a reduction of colors and trims, I would say it is doing quite well considering……
Well considering the same basic car was being sold way back in 2016 with 2 different engines and transmissions plus a hybrid and in 2024 is only sold with the least powerful option, the 1.5T and one CVT, no advertising whatsoever, no marketing or any care if it sells or doesn’t it is no small wonder sales are down. Then following what they did to the Regal back in 2020 barely have any in stock I’m quite surprised this car sells at all.
I find it funny how Kia and Hyundai updated their midsize sedans and they still can’t compete or outdo the Malibu 😂
Ric: Isn’t that the truth! Just imagine if GM cared about the Malibu. Imagine if they actually updated it and offered more than just one engine/trans. Imagine if the dealers would stock more than the mandatory couple that the factory makes them take.
With not much effort, GM could have the Malibu on the heals of the top two cars. But no.
I love my Malibu. Wish they would keep it in their line. I bought the 2024 Malibu, in case they do not bring it back again. Linda
Was it last season or Q1, Chevy Malibu was the 3rd in segment, and sales was very close to 2nd place Honda Accord
Imagine if GM tried harder, market it better and add some more options (Although options don’t matter that much to me, as I simply buy the LS, but more choice will attract more buyers for sure), what could happen?
I have Chevy Malibu 2022 LS now at 40k miles (Bought new). Had a couple rentals before I bought my own.
Way beyond expectation…Drives so well, a lot better than my friend’s Accord.
Good on gas too
The only other midsize sedan that came close was Ford Fusion, which feels sportier, while Malibu is smoother. Discontinuing Ford Fusion was another foolish move from American automaker, and GM is joining the “Who won idiot prize” competition, by killing off such a great car that is still a strong seller (Same with Fusion when it was taken down)
While sales are doing good and they could invest into a new model, chances are it is simply more profitable to make SUVs/CUVs instead. Additionally, government regulations are only going to get more strict and producing the malibu might not be viable. Hopefully we see it return as a PHEV or EV but I doubt it, chances are GM will produce the bolt and maybe another small SUV and thats it
With no marketing, updates or trim options, it’s logical. However the car still sells well. It’s nonsense of GM killing it the same way it was nonsense of Ford killing the Fusion. I still owe a 1979 Malibu and definitively will never buy a SUV or a crossover. Not everybody likes SUV’s or crossovers or is willing to buy one no matter what.
After driving a couple of Malibus as rentals and being surprised that it was nice and fun to drive for the price, we purchased a 2024 as a secondary car. At our local dealer they would get them and usually within a week or so they would be all gone/sold. For the price it is a nice car, it is very quiet with a nice suspension and responsive handling. It is too bad Buick did not get a version of this to refine it even further. We have zero complaints with ours and love driving it.
This is the playbook of Mary Buick Envision Made in China-Barra, eliminate all the budget models and replace them with expensive models that consumers on a budget cannot afford.