Chevy Equinox sales decreased in the United States, Canada, and Brazil, but increased in Argentina during the third quarter of 2024, with no deliveries in South Korea and 75 in Colombia.
Chevrolet Equinox Sales - Q3 2024 - United States
In the United States, Chevrolet Equinox deliveries totaled 37,068 units in Q3 2024, a decrease of about 23 percent compared to 48,291 units sold in Q3 2023.In the first nine months of the year, Equinox sales decreased about 7 percent to 143,523 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -23.24% | 37,068 | 48,291 | -6.89% | 143,523 | 154,142 |
Chevrolet Equinox Sales - Q3 2024 - Canada
In Canada, Chevrolet Equinox deliveries totaled 2,099 units in Q3 2024, a decrease of about 36 percent compared to 3,292 units sold in Q3 2023.In the first nine months of the year, Equinox sales decreased about 15 percent to 8,238 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -36.24% | 2,099 | 3,292 | -14.58% | 8,238 | 9,644 |
Chevrolet Equinox Sales - Q3 2024 - South Korea
In South Korea, Chevrolet Equinox deliveries totaled 0 units in Q3 2024, a decrease of about 100 percent compared to 109 units sold in Q3 2023.In the first nine months of the year, Equinox sales decreased about 97 percent to 13 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -100.00% | 0 | 109 | -97.02% | 13 | 436 |
Chevrolet Equinox Sales - Q3 2024 - Brazil
In Brazil, Chevrolet Equinox deliveries totaled 1,026 units in Q3 2024, a decrease of about 1 percent compared to 1,040 units sold in Q3 2023.In the first nine months of the year, Equinox sales decreased about 22 percent to 2,299 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -1.35% | 1,026 | 1,040 | -21.59% | 2,299 | 2,932 |
Chevrolet Equinox Sales - Q3 2024 - Argentina
In Argentina, Chevrolet Equinox deliveries totaled 350 units in Q3 2024, an increase of about 204 percent compared to 115 units sold in Q3 2023.In the first nine months of the year, Equinox sales increased about 26 percent to 442 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | +204.35% | 350 | 115 | +25.57% | 442 | 352 |
Chevrolet Equinox Sales - Q3 2024 - Colombia
In Colombia, Chevrolet Equinox deliveries totaled 75 units in Q3 2024, a decrease of about 18 percent compared to 91 units sold in Q3 2023.In the first nine months of the year, Equinox sales decreased about 20 percent to 220 units.
| MODEL | Q3 2024 / Q3 2023 | Q3 2024 | Q3 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EQUINOX | -17.58% | 75 | 91 | -19.71% | 220 | 274 |
Competitive Sales Comparison (USA)
Chevy Equinox sales in Q3 2024 saw GM’s best-selling crossover fall several spots from the previous quarter to place seventh among 15 entries in the mainstream C-segment crossover segment.
The Toyota RAV4 continued to lead the space, posting a 34 percent jump in sales year-over-year to 102,036 units, followed again by the Honda CR-V in second place with a three percent bump to 101,960 units. The RAV4 and the CR-V were the only two models to break 100K deliveries. The Hyundai Tucson, one of two models in the segment from the Hyundai-Kia conglomerate, rose to take third with a two percent uptick to 53,801 units – about half of the two segment best-sellers. The Nissan Rogue maintained fourth with a 24 percent drop to 47,996 units, while the Kia Sportage – the Tucson’s corporate cousin, placed fifth with a nine percent uptick to 38,905 deliveries. The Subaru Forester placed sixth with a 17 percent slide to 37,249 units. The Equinox (see running Chevy Equinox sales), the first of two entries from GM, slipped to seventh place as sales slipped 23 percent to 37,068 deliveries. The Ford Escape (see running Ford Escape sales), one of two segment entries from The Blue Oval, followed in eighth with a seven percent slip to 35,938 units, and the Ford Bronco Sport (see running Ford Bronco Sport sales) took ninth with a four percent increase to 34,603 units. The Mazda CX-5 placed tenth with a six percent decrease to 33,841 units. Meanwhile, the GMC Terrain (see running GMC Terrain sales), the Equinox’s corporate cousin and D2 platform mate, slipped a spot to take 12th with a five percent downturn to 16,164 deliveries.
Sales Numbers - Mainstream C-Segment Crossovers - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +34.40% | 102,036 | 75,919 | 18% | 13% | +15.69% | 350,331 | 302,831 |
| HONDA CR-V | +3.35% | 101,960 | 98,654 | 18% | 17% | +13.65% | 298,164 | 262,351 |
| HYUNDAI TUCSON | +2.30% | 53,801 | 52,589 | 9% | 9% | -4.72% | 145,947 | 153,180 |
| NISSAN ROGUE | -24.23% | 47,996 | 63,346 | 8% | 11% | -10.39% | 189,156 | 211,091 |
| KIA SPORTAGE | +8.99% | 38,905 | 35,695 | 7% | 6% | +10.39% | 118,758 | 107,584 |
| SUBARU FORESTER | -17.29% | 37,249 | 45,035 | 6% | 8% | +22.34% | 130,098 | 106,345 |
| CHEVROLET EQUINOX | -23.24% | 37,068 | 48,291 | 6% | 8% | -6.89% | 143,523 | 154,142 |
| FORD ESCAPE | -7.31% | 35,938 | 38,774 | 6% | 7% | +6.62% | 110,476 | 103,613 |
| FORD BRONCO SPORT | +4.13% | 34,603 | 33,232 | 6% | 6% | -2.09% | 94,357 | 96,375 |
| MAZDA CX-5 | -5.56% | 33,841 | 35,834 | 6% | 6% | -10.19% | 104,055 | 115,855 |
| VOLKSWAGEN TIGUAN | +25.52% | 21,231 | 16,914 | 4% | 3% | +14.71% | 63,895 | 55,699 |
| GMC TERRAIN | -4.93% | 16,164 | 17,003 | 3% | 3% | +19.51% | 65,287 | 54,628 |
| MITSUBISHI OUTLANDER | +19.25% | 11,138 | 9,340 | 2% | 2% | +6.29% | 35,629 | 33,522 |
| MITSUBISHI ECLIPSE CROSS | +26.73% | 4,196 | 3,311 | 1% | 1% | +33.23% | 10,184 | 7,644 |
| JEEP CHEROKEE | -88.55% | 435 | 3,798 | 0% | 1% | -88.70% | 2,600 | 23,017 |
| TOTAL | -0.20% | 576,561 | 577,735 | +4.17% | 1,862,460 | 1,787,877 |
The Equinox earned a six percent segment share, down two percentage points year-over-year. The RAV4 and CR-V earned a share of 18 percent each, up five and one percentage point, respectively. The Tucson maintained a nine percent share. The Rogue saw an eight percent share, down three percentage points, and the Sportage posted a seven percent share, up one percentage point. The Forester, Escape, Bronco Sport, and CX-5 all earned a six percent share, while the Terrain maintained a three percent share.
Chevy Equinox sales combined with those of the GMC Terrain totaled 53,232 deliveries, giving GM a nine percent share of the segment.
GM Mainstream C-Segment Crossover Sales - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET EQUINOX | -23.24% | 37,068 | 48,291 | 70% | 74% | -6.89% | 143,523 | 154,142 |
| GMC TERRAIN | -4.93% | 16,164 | 17,003 | 30% | 26% | +19.51% | 65,287 | 54,628 |
| TOTAL | -18.47% | 53,232 | 65,294 | +0.02% | 208,810 | 208,770 |
But combined sales of the two Ford entries fell two percent to 70,541 units, outpacing the two from GM.
Ford Mainstream C-Segment Crossover Sales - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD ESCAPE | -7.31% | 35,938 | 38,774 | 51% | 54% | +6.62% | 110,476 | 103,613 |
| FORD BRONCO SPORT | +4.13% | 34,603 | 33,232 | 49% | 46% | -2.09% | 94,357 | 96,375 |
| TOTAL | -2.03% | 70,541 | 72,006 | +2.42% | 204,833 | 199,988 |
Meanwhile, combined sales of the Hyundai Tucson and Kia Sportage from the Hyundai-Kia conglomerate increased five percent to 92,706 units, placing it third in the list, followed by Ford in fourth and GM in fifth.
Ford Mainstream C-Segment Crossover Sales - Q3 2024 - USA
| MODEL | Q3 24 / Q3 23 | Q3 24 | Q3 23 | Q3 24 SHARE | Q3 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| HYUNDAI TUCSON | +2.30% | 53,801 | 52,589 | 58% | 60% | -4.72% | 145,947 | 153,180 |
| KIA SPORTAGE | +8.99% | 38,905 | 35,695 | 42% | 40% | +10.39% | 118,758 | 107,584 |
| TOTAL | +5.01% | 92,706 | 88,284 | +1.51% | 264,705 | 260,764 |
The mainstream C-segment crossover segment at 576,561 deliveries during Q3 2024, meaning that Chevy Equinox sales underperformed the segment average.
The GM Authority Take
Though Chevy Equinox sales in the preceding quarter saw it break into the top three spots in the segment, sales fell considerably during Q3. We attribute the drop entirely to the model’s generational changeover. In fact, combining sales of the Equinox and GMC Terrain – which typically solidifies GM solidly into third place – didn’t help much this time around, placing The General in fifth place behind Toyota, Honda, Hyundai-Kia, and Ford.
We expect sales to return as buyers continue buying the next-generation 2025 Chevy Equinox, though sales are not likely to outperform the new top dog, the Chevy Trax.
We recently spent some wheel time with the all-new Equinox. Check out our in-depth tour of the interior of the 2025 Equinox RS in the video below.
Additionally, the Equinox’s cousin – the all-new 2025 GMC Terrain – should also help boost sales for The General in the mainstream C-segment crossover segment once it launches next year.
About Chevrolet Equinox
At the beginning of the year, GM unveiled the all-new 2025 Chevy Equinox, debuting the fourth generation of its popular compact crossover. Highlights include larger screens in the cabin, many new safety features, and the new-for-2025 Activ trim level, offering a more rugged setup for outdoorsy activities. The 2025 Chevy Equinox is wider and taller than the 2024 model, with a slightly more spacious interior. It also offers rear a camera mirror and washer.
The new Equinox is equipped with various new tech features and benefits from the GM Global B electronic architecture. Furthermore, the updated crossover gets traffic sign recognition and offers heated wiper park.
Here are all the interior colors and a visual comparison of the LT vs. the LT Midnight Edition, along with a front grilles across all trims.
However, the next-generation model offers the same turbocharged 1.5L I4 LSD gasoline engine as before, placing its powertrain mid-pack among competitors. Consequently, the 2025 Equinox fuel economy ratings show it to be slightly less efficient compared to the preceding generation.
Here are the 2025 Equinox towing capacities, and accessories are incoming.
About Chevrolet Equinox EV
Meanwhile, the first-ever 2024 Chevy Equinox EV debuted this past September. The new all-electric crossover rides on the GM BEV3 platform, featuring as standard a single GM electric drive motor powering the front wheels, rated at 213 horsepower and 236 pound-feet of torque. An optional two-motor, all-wheel drive system is available, rated at 288 horsepower and 333 pound-feet of torque.
Launch trim levels include 2LT and 3LT, along with the sporty 2RS and 3RS, plus the introductory 2RS Launch Edition. There is no 2024 Equinox EV 1LT trim level.
The Equinox comes standard with an 11-inch infotainment screen, an 11-inch driver information display, and 19-inch wheels. The upgraded infotainment screen measures in at an impressive 17.7 inches and is available on the 2LT and standard on the 3LT and two RS trims. Cosmetic options include available 20- and 21-inch wheels, a front LED light bar for 2LT and up models, a two-tone white roof for LT models, and a two-tone black roof for RS models.
Notably, GM’s semi-autonomous Super Cruise driver assist system is available on most trim levels of the all-new 2024 Equinox EV, yet the all-new model does not offer the option of a wireless phone charger on any trim.
GM confirmed the driving range for the 2024 Chevy Equinox EV AWD, which will offer an EPA-estimated 285 miles of range per charge, while the Equinox EV FWD will offer 319 miles of range. The all-electric compact crossover recently received revised horsepower and torque ratings following published efficiency ratings and towing capacities.
In real-world testing, the Equinox EV gets over 300 miles of highway range.
The 2025 Chevy Equinox EV arrives with an overhauled trim level lineup aimed at simplification. It won’t offer this paint color, yet it gets more horsepower and torque and a range increase.
Here are the 2025 Equinox EV paint colors, the interior colorways, and available wheels.
The Chevy Equinox EV is among 2025 North American Utility Vehicle of the Year finalists.
About The Numbers
- All percent change figures compared to Chevy Equinox sales for Q3 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q3 2024 and 78 selling days for Q3 2023
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q3 2024 sales reports:
- GM Q3 2024 sales U.S.A.
- Chevrolet sales Q3 2024 U.S.A.
- Cadillac sales Q3 2024 U.S.A.
- Buick sales Q3 2024 U.S.A.
- GMC sales Q3 2024 U.S.A.
- GM Canada sales Q3 2024
- GM Mexico sales Q3 2024
- GM China sales Q3 2024
- GM Brazil sales Q3 2024
- GM Argentina sales Q3 2024
- GM Chile sales Q3 2024
- GM Colombia sales Q3 2024
- Chevrolet Colombia July 2024 sales
- Chevrolet Colombia August 2024 sales
- Chevrolet Colombia September 2024 sales
- GM South Korea sales Q3 2024
- GM South Korea July 2024 sales
- Chevrolet South Korea July 2024 sales
- Cadillac South Korea July 2024 sales
- GM South Korea August 2024 sales
- Chevrolet South Korea August 2024 sales
- GMC South Korea August 2024 sales
- Cadillac South Korea August 2024 sales
- GM South Korea September 2024 sales
- Chevrolet South Korea September 2024 sales
- Cadillac South Korea September 2024 sales
- GM South Korea July 2024 sales
- GM Q3 2024 sales U.S.A.
Comments
Equinox EV not available with a wireless phone charger. Wait, what? May as well not be available with seats.
The reason your sales are dropping is because you continue to delete options. Such as 2.0, motor, dual exhaust, trailering package, Premier package, super good sound system and giving the buyer the choice to add or delete options.
All part of their “winning with simplicity” strategy.
The reason sales are dropping is because it’s an ICE. ICE sales have been slumping since 2017.
I agree with you Michael. The drastic reduction in customer choices combined with higher prices and lower efficiency. Its unacceptable that a Toyota RAV4 Hybrid has the exact same MSRP and the ICE only Equinox and gets over 13 MPG better than the Equinox.
I went shopping for a 2025 Equinox two weeks ago. I had some GM Card earnings and a $1000 military discount. I wanted a Summit White RS with Package III and the Technology Package. BTW, this will be my 6th Equinox.
The dealer told me that Summitt White wasn’t an option on the RS, and I couldn’t order one since even the Iridescent White has been discontinued. All the vehicles he located were missing the garage door opener. A couple of vehicles he found were in transit and wouldn’t make the time schedule for my military discount. He did locate one vehicle nearly four hours away, but a dealer trade was questionable. Without any GM rebates, the trade in price was more than I ever experienced. I always trade every three years for a like vehicle and my yearly mileage is consistent. If GM wants sales, then at least give prior GM customers a break. I’ll buy when the price is fair or move to Honda or Toyota after buying mostly GM vehicles for the past 50 years.
Middling specs, pricing, and economy are going to earn you middling sales.
Same with equipping a ridiculously oversized touchscreen and a ridiculously undersized engine. The only things I need on that screen are the backup camera and cell phone integration. And the motor? Needs at the least the 2.0T back, or the 2.5 from the Traverse and give the Traverse a proper V6 again.
So basically Equinox ICE sales dropped by near the same amount as Equinox EV sales went up. Hmmm,…why doesn’t GMA include Equinox EV sales numbers in this article?
The fact that Ford and GM once dominated this sector and are now distant also- trans speaks volumes for the poor “leadership” these two companies had over the past two decades. What a disgrace.
Wonder if Ford and GM will decide to reclaim this hill, or if they’ll abandon the sector altogether like they did with daily-driver cars.
Unfortunately I think it will be the latter😔
Back in Q3, most of those sales were of the remaining ’24s, which were discounted a fraction of what I thought they would be. Now, watch what happens during Q4. I’m convinced it’s a ploy to get buyers into the Equinox EV, which also won’t work. If Trump causes a Great Recession or worse, GM is in BIG trouble. No sympathy.
The only one that could cause a great recession leaves office 1/20/25
No, No, No Tigger, you are sadly mistaken. Or better yet, when Beachy29579 words come into effect we all will feel it, including you unless of course you are in the 1%. My problem is with the Equinox Plus Hybrid, currently sold in China, I am reading it will not make it here until 2027. If the next administration has not totally caused problems I think this could be a game changer.
Equinox ICE sales are down roughly 9,000-10,000 units, while Equinox EV sales were roughly up the same amount.
You think that’s a coincidence?
Hmm,…
Once again the boo-birds have missed the point. Combined Equinox/Terrain sales YTD 2024 are 208,120, almost the same as YTD 2023, good for 4th place behind Hyundai/Kia, and more than Ford Escape/Bronco.
And since there are no deals on the RAV4 or CRV, the upfront purchase cost of the GMs is almost always less, which means lower car payments. Total cost of ownership is just that, and includes purchase cost, loan finance charges, and scheduled maintenance.
Yup, I called this one as soon as the stupid decision to offer only the 1.5 T engine was announced. But the chick exec said Nox buyers wouldn’t care. Fire her now before she destroys the business! Get car people back in charge!
Gm still firing away at its own feet!