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Buick Average Transaction Price Drops Slightly In October 2024

Buick saw its average transaction price (ATP) for new vehicle sales edge downward again year-over-year, sinking 1.9 percent to $35,463 in October 2024 from the typical $36,139 a new Tri-Shield brand vehicle fetched in October 2023.

According to the data presented by Cox Automotive and Kelley Blue Book, the brand’s prices also fell slightly – 0.4 percent – month-over-month since September 2024.

Front three quarters view of the Buick Envista.

The brand’s ATP has been trending lower for some time now, with an average transaction in September that was 2.5 percent lower than the year before. However, the prices in September were 5.8 percent higher than those in August, showing considerable variability in Tri-Shield brand prices overall. October 2023, with prices higher than October 2024, still had a Buick ATP that was 6.5 percent lower than in 2022.

Buick transaction prices are currently falling – potentially because of rising inventory levels – while those of vehicles in the U.S. auto market as a whole are climbing modestly. Industry-wide ATP was $48,623 in October, a 1.7 percent increase from the year-ago figure and 0.4 percent more than in September. Robust inventory is keeping prices from popping higher according to the research.

Front three quarters view of the Buick Envision.

Incentives for new vehicles are also ballooning closer to year’s end. Cox analyst Erin Keating remarked that “’tis the season for automakers to make their final push for 2024 sales,” pointing out that “with competition intensifying, these strategies will be crucial in maintaining market share and driving end-of-year sales.”

Overall, incentives rose by six percent to 7.7 percent of ATP for auto sales in the United States. However, higher incentives appeared in two segments where Buick offers many models. These include “compact SUVs” or compact crossovers such as the Buick Envista, with large, 9.4-percent incentives, and “mid-size SUVs” or midsize crossovers like the Buick Encore, with 8.0-percent incentives.

Front three quarters view of the Buick Envista.

These figures suggest intense competition in the compact and mid-size crossover markets where most Buick models are positioned. This, along with rising production and inventory, could help to explain falling Buick ATPs even though the average Tri-Shield model is selling well below the average passenger vehicle across the market as a whole.

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Comments

  1. Buick is destined to die a miserable death, GM has completely changed Buicks identity from large mid Luxury sedans to little common suvs that competed with Kia, Hyundai. It’s a matter of time before GM kills Buick like Pontiac and Oldsmobile. Bad decisions by stupid executives.

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  2. 👍
    Couldn’t be more accurate Bob!

    Reply
  3. Seems like a trope of mine at this point, but do you remember the collective wetting of the fan bois (and girls) that gm was killing it because of increasing ATPs..? What say them now? Market competitive (not market exceeding) products, no sedans, and one US-made nameplate. Bob is right.
    I’ll show my Gen-Xr-ness here. I was beaming when I passed a well-maintained early 2000s Park Avenue earlier this week. That was the peak of Buick comfort, tech (for the time period), and reliability. gm could have modernized Buick from the “old people’s brand” without destroying it. Three of my four Buicks since 2011 have been nothing but disappointing. The fourth, 2019 Regal TourX, is one of my best vehicles ever. There will not be a fifth Buick in the family fleet.
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  4. Having been in the automotive business for many years, I have always seen the Buick as a close equal to a Cadillac. But at a lot lower price.

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