Although EV adoption is on the rise, not all regions of the U.S. market are embracing electric vehicles at the same rate. California, for example, is particularly EV rich, taking the title of the U.S. state with the most EV registrations. No surprise then that Cadillac’s first production EV, the Cadillac Lyriq, is selling particularly well on the West Coast.
During a presentation delivered at the recent Investor Day event, GM President Mark Reuss outlined where the Cadillac Lyriq was finding the most traction in terms of sales.
“Lyriq, as you might expect, is helping drive our coastal growth. It’s our top-selling Cadillac in the west region, ahead of Escalade, and also, California is the number one state for Lyriq sales,” Reuss said. “Los Angeles is the number one city and New York City is number two for Lyriq.”
This should come as no surprise given 60 percent of GM EV buyers live on either coast of the U.S.
Reuss also outlined how the Cadillac Lyriq was performing against some of its rivals.
“Finally, the Lyriq is outselling all luxury EVs from the European luxury brands of BMW, Mercedes-Benz and Audi nationwide,” the company president said. “Big statement.”
To this latter point, it’s also worth noting that 60 to 67 percent of trade-ins for a new GM EV are non-GM vehicles, as compared to 43 to 46 percent GM ICE vehicles, which indicates more conquest sales for a new GM electric vehicle.
Cadillac Lyriq sales have increased substantially in the last few months, with 7,294 deliveries in the U.S. during the second quarter of the 2024 calendar year, an increase of more than 441 percent compared to Q2 of 2023, during which time GM recorded 1,348 Lyriq deliveries. Lyriq deliveries were up more than 465 percent for the first six months of the 2024 calendar year to 13,094 units, as compared to 2,316 units during the same time period in 2023.
As a reminder, the Cadillac Lyriq rides on the GM BEV3 platform, while production takes place at the GM Spring Hill plant in Tennessee.
Comments
Bought a new 2024 XT4 in TN. Sales MGR showed me stocked up inventory of these with a sales hold for some reason to boot.
There is no current Sales hold. The only one that existed was for the dealerships to install updates before they can be sold. That shouldn’t take more than a few hours per unit. All Lyriqs today should be up to date and capable of OTA.
If most of the Lyriq sales are on the West Coast, and in particular, California, why has GM been so slow in rolling out EV charging stations with their partners EVGo, Pilot/Flying J and EV Connect here in California? Partnering with Tesla is great, but GM brands need more urban stations.
With the new IONNA cooperative GM needs to push the other members for locating stations where the cars actually are actually being sold.
Second, GM needs to improve the MyCadillac app. It is terrible! The MyChevrolet app, connects far faster, has more information and generally performs better. The MyCadillac app is an embarrassment for a premium brand.
I have both the MyChevrolet and MyCadillac apps; they’re actually the same app, just with different skins. In fact, I can switch between my Bolt EV and my LYRIQ in either app, using the same login — it’s all GM. That said, both apps are equally unresponsive. When I open the app, I must wait as long as five minutes for the charging status to update. Key fob functions work a little better, but not by much. The app, whichever you use, is essentially unchanged since I got the Bolt nearly eight years ago; it’s due for a total redesign, especially with the subscription fees GM is charging.
at the time of this announcement, the third quarter sales numbers was in their hand. third quarter sales came out on October 2, 2024. Why are you using second quarter sales numbers. Come on now. Check the calendar. Give us the latest numbers.
How’s ev sales doing in Florida, with no power or all the flooding causing battery fires. It’s a great idea though.
How do you pump gas with no power?
A Generator
I am not currently ready to transition to EVs just yet. I still want the tech to develop further. That being said, that Lyriq loaner I had was really nice. Certainly much nicer than the Model Y I drove. But I think if my next car is EV it will probably be the Equinox the day I replace the Rav.
I’ll give them 10 more years to get it right.
But not getting my hopes up .
I think Cadillac now understands why they always say “The customer is king and decides which product to buy” and not the manufacturer or OEM. Cadillac has understood and the customers are now leasing/buying!!!
So relax and buy BEV or not…
This is actually good news. GM lost California to imports, EVs and Hybrid vehicles are the way to get back consumers on the west coast. GM still need to expand available charging stations, but at the same time Gruesome Newsom need to increase energy production, which I am afraid I have little confidence in him doing.
Note that about 1 in 8 Americans are Californians. This is a huge market.
Nice product but lease don’t buy. Used prices/off-lease residual values on EV’s in general are dreadful.