Cadillac is building out its all-electric portfolio, with a long list of new EV models on the roster. That includes the Lyriq, the Optiq, the Vistiq, the Escalade IQ, and the Celestiq. Interestingly, every single one of those Cadillac EV models is equipped with a monochromatic badge, signaling the luxury marque’s ongoing all-electric portfolio expansion and tech-forward intentions.
Notably, GM Authority was the first to report that Cadillac was going monochromatic with its badging. Back in 2021, we called attention to Cadillac’s transition to a monochromatic crest on its websites and social media channels, which was later repeated with the 2023 Cadillac Lyriq, offered as the very-first Cadillac EV.
Now, it looks like that prediction has come to fruition with the release of additional all-electric Cadillac models.
The move to a monochromatic color scheme is one of the latest design changes for the iconic Cadillac logo. Back in 2013, Cadillac revamped the crest by removing the classic wreath border, marking the first time in more than a decade that the crest was updated. At the time, sources reported that the wreath was considered “outdated and obsolete,” hence its deletion in favor of a new wreath-less look.
Now, Cadillac is updating is logo again, this time by removing the colors from inside the crest in conjunction with its battery-driven models. While purists will undoubtedly deride the change (just as they would any change, including deletion of the wreath back in 2013), we here at GM Authority think the monochromatic badge lends the crest a more modern appearance. Indeed, if Caddy is aiming to rebrand itself as a tech-saavy, state-of-the-art luxury automotive company, a simpler logo design is a good step forward.
That all said, Cadillac announced back in May that it was changing course on plans to transition to all-electric powertrains by 2030, with Global Vice President John Roth stating that the brand would not exclusively phase out internal combustion powerplants by the end of the decade, as was originally projected. Rather, Roth emphasized that Cadillac would provide customers with the “luxury of choice” when it came to propulsion types, offering a mix of both Cadillac EV models, and ICE models.
Comments
Incredibly boring logo. It’s like looking at a black and white picture.
ditto
I think that is so sad. Why change a logo? Buick loses its color so they can sell cars in China without a red, white, and blue badge. But why Cadillac? They have a long and great heritage. Has Mercedes changed its star?
This is what I think. Currently on all Cadillac models near the A pillar, they have a monochrome emblem. For styling wise, they need to stick to one style. Either is monochrome for all the emblems on the car or it’s classic. Having two different logo styles doesn’t make much sense and has no flow.
Monochromatic emblems have been an option for years. GMC, Chevy, Cadillac all have it as an option. My 23′ Sierra ultimate and wife’s 21′ escalade sport have monochromatic emblems on them. In my opinion they give a cleaner less busy look than one with multiple colors.
Blackout license plates have become increasingly popular in many states, often chosen over plates that feature designs reflective of the state’s heritage or industry.
I personally think Caddy should provide options to keep the colored crest, even for EVs, because I find it much more lively, vibrant, and prettier over the monochromatic alternative. Even if I go EV, I wish to keep the colored crest, as I did the same to my XT4 with Onyx package. (Asked the mechanic not to replace the crest upon installation.)
Call me a purist or unwilling to accept change but I don’t care for the black-and-white logo. It’s a crest or at least it used to be and those include colors and other elements which represent different things. Unlike Infiniti or Lexus that created simple logos in the late 80’s, Cadillac’s emblem dates back 100 plus years and had meaning. Aside from that, it’s just better looking if it has color.
Porsche is a far more contemporary brand than Cadillac yet they’ve left their historic logo intact as has Ferrari and numerous other storied brands. They don’t have to dilute their logo to modernize their products.
For a product like the Celestiq, I’d put the seven jewels back over the crown and make the emblem with real jewels (topaz, sapphire, ruby). Rolls Royce can show Cadillac how to protect it from tampering. Instead of more bland and generic glowing LEDs, I’d make it a jeweled element to connote the intended return to building pinnacle automobiles.
Sorry I would NOT want an emblem with real jewels or “bling” embedded into it. Why not just stick diamonds on it as well? Any auto with real jewels on its exterior would attract thieves regardless of how “theft proof” you may think it is. I also think that would look hideous.
Clean & simple is the way to go.
Bring the birds back!!!