On the seventh episode of the Cadillac Society podcast, Executive Editor Alex Luft details Cadillac sales for the second quarter of 2024, analyzing how Caddy sales compare to those of a key rival – BMW. Spoiler alert: BMW sold more than Cadillac in Cadillac’s home turf.
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Comments
BMW is outselling Cadillac because they not only offer a bunch of SUV’s, but they also offer a full line of sedans and 2 doors as well. I think (without looking it up) they even offer a convertible or two.
Cadillac? Two sedans that are now quite old even with a couple minor updates, no EV sedans and no 2 doors or large (BMW 7 series sized) sedans. The XT4 is not very competitive and the XT5 is an antique. The XT6 is the best looking SUV they have and is getting long in the tooth as well. And the Escalade is a warmed over Tahoe with a 20 grand premium. Finally, Cadillac stopped being “Cadillac” years ago when they decided to chase the Germans and are losing at that as well.
Zero surprise that Cadillac is losing on their home turf.
GM needs a clean sweep of the Design Dept, ALL Makes. Period.
They desperately need to redesign the XT4/5/6 models. The EV offerings sit on my local dealers lot untouched even with heavy incentives. I’ve bought two new caddies since 2017 and won’t buy a EV, so they may lose me as a customer!
Bob
What people on here don’t realize is that today, people prefer to buy “foreign”, not because it has anything unique or new to offer, it’s that people think they are smarter and more “with it” by buying foreign. Simple as that. BMW’s are a farce; they’ve not really been updated in years in any major way. I have a CT5 Cadillac and I love it: comfortable, quick, luxurious and very good looking with almost all the options. Buy foreign; get less for more $s; pay more for service and parts.
BMW has “not really been updated in years in any major way”
Is that really the argument you want to make? BMW fans will be quick to tell you that…
Escalade uses a rudimentary body on frame construction.
CT4 is a rebodied ATS Sedan
CT5 is a rebodied CTS
XT4 is a rebodied Buick Envision
XT5 is a rebodied second-gen GMC Acadia or Chevy Blazer
XT6 is a rebodied three-row Blazer from China
Escalade is a rebodied Tahoe/Suburban/Yukon/XL
BMWs are updated very frequently, by the way, and they have figured out how to make three-row SUVs like the X7 without the car feeling like a land yacht. So again, this is not the argument you want to be making here.
BMW offers a complete line of vehicles, from subcompact to full-size, and from economical to high performance. Cadillac cherrypicks the segments it competes in. Luxury is about choice. BMW has it, Cadillac has half of it.
The farce is with you, Robert Scherrer, BMW have doubled volume this century & made Spartanburg largest American exporter of vehicles by going into neu segments they didn’t even compete in in the last 1, they are also largest full range premium manufacturer globally. So unless you order a German vehicle you are not buying foreign & since they incl. maintenance on new vehicles in my market you’re not paying more for service & parts, either. I worked @ GM dealership when CT5 was new, what an embarrassment! It was like enlarged Cavalier/Cimarron, @ least 2nd gen. had improved interior, but they still can’t compete with BMW turbo I6 or German autobahn & Nurburgring track engineering. The not really updated in years in any major way manufacturer just had record 2023 on 60 years of growth & sell more M than ever after more than half century, why AMG, N & Blackwing exist & can’t compete. Now watch them do it all over again on EV.
Overpriced, unreliable, expensive to maintain nazimobile.
Sehr voll gesagt, mein Herr. (Sie sprechen English vast wie ein amerikaner!) Naturlich, bin ich auch ganz ihre Meinung: die amis sind beschuert und ihre Autos auch.