At present, GM has four distinct U.S. brands – Buick, Cadillac, Chevrolet, and GMC. Each brand has its place in the U.S. car market, however, that hasn’t stopped some critics from painting the Tri-Shield brand as some kind of screw-up on GM’s behalf. In fact, one popular YouTuber has even made the prediction that Buick will be an outright failure in the U.S. market. Which leads us to ask you, dear reader – do you think Buick will fail in the U.S.?
For those who may have missed it, the YouTuber in question had a laundry list of criticisms for the Tri-Shield brand, characterizing the its lineup as “rental fleet cars” and not very compelling to customers. Moreover, the YouTuber said that the brand in general was not “necessary” for GM, explaining how it straddles the line between GM’s mainstream brand, Chevrolet, and GM’s luxury brand, Cadillac, leaving it in a sort of no-man’s land and doomed for failure in the U.S.
While GM Authority has already picked apart this particular critic’s opinions, there are a few facts to throw into the mix as well. Buick has completely revamped its entire portfolio, launching the all-new Envista for the 2024 model year, refreshing the Encore GX and Envision for the 2024 model year, and launching the all-new Enclave for the 2025 model year. Then there’s the comprehensive rebranding effort, including the launch of a new logo and unveiling of the new Buick Wildcat EV concept in 2022 as the styling basis for future models, including both EVs and ICE models.
Moreover, sales for the Envista are currently looking quite solid, with 14,224 units delivered in the U.S. during the second quarter of the 2024 calendar year, making for 23,886 units sold during the first six months of the year.
Which leads us to ask – despite the rebranding effort, the revamped portfolio, and relative success of models like the new Envista, do you think Buick is doomed to fail in the U.S.? Tell us by voting in the poll below!
Comments
Doug is wrong. Buick’s brand is entry luxury, offering more value than Cadillac. It’s true the brand lost its vision since it removed the Regal and LaCrosse and replaced them with the Encore and Envista, but the Envision and Enclave are good. It can easily make a comeback.
How does Buick offer more value than Cadillac ? The 4 year/50K bumper to bumper warranty is gone from the Buicks. With the exception of the Enclave, the Encore GX and the Envista are only available with a 3 cyl motor. This is not upscale… This is competing the Hyundai and Kia. The “Great American Road Belongs to Buick” is long gone. Lets hope they survive so they continue entry level product, but Buick is clearly a shadow of its former self.
You are forgetting about the Envision. 4 cyl turbo motor. Same type powertrain as offered by the Germans.
It might be basically the same powertrain, but it doesn’t give the thrill and it’s definitely noisy
Cadillac usually charges more than Buick for the same powertrain and vehicle class.
Tell us please, what Cadillac model doesn’t cost more than there comparable cousins amongst GM. I will agree however, that Cadillac has most definitely lost its HALO amongst luxury brands.
That was posted by Doug Demiero ! Also known as Doug Demerass ! A youtube prodigy that thinks everything is quirky.! The only thing quirky is him !
Yes, I think Buick will fail. GM has already shut down half of its dealers and eliminated pretty much all of its products. It’s now in the place where Saturn was at the end. It’s just a repository brand to sell products produced in China and Korea, and designed for those makers, to American consumers.
I think Buick as Americans knew it has actually been gone for a while. The great American road once did belong to Buick. Unfortunately those days are gone (another Barra blunder) and it would now take a massive capital outlay to recreate the Buick brand. They would need multiple new products designed for this market. With the losses being incurred on EVs, there’s no way GM is going to embark on a rescue of the once great Buick Motor Car Division so, yeah, sadly, I think it will fail.
After the cuts, Buick has roughly 1000 dealerships. Toyota, a much larger-volume brand has about 1,250.
Buick absolutely did not need as many dealerships that it had and still does not need as many as it does now.
Dealership count does not have anything to do with success.
People who live rural will travel for a Toyota, not so much for a Buick they will just take a GMC
Buick sells more of their volume in the midwest and south where people prefer domestic brands while Audi, with only slightly more sales volume in the US and Volvo with less volume than Buick is more popular in the coast near cities and suburbs where people generally prefer imports. So clearly people are willing to drive for those Buicks.
Which is where Buick is also sold (Buick/GMC dealers).
You’re kind of proving my point. Why have as many dealerships as a far more popular (high-volume) brand?
Having all of those dealerships doesn’t make financial sense. Also, if GM does intend to take the brand further upscale into the space Cadillac currently occupies, having a consistent customer experience is essential.
Rocket , I agree with you. I believe GM should bring back the Pontiac Division and they be built in USA.
How is this a Mary blunder?
If they don’t fix the hideous new front end, it might. And the Envision is getting long in the tooth.
The Envision received a new front end and new interior in 2024. Are you thinking about one of the other “En” models?
If you have not seen the new front end of Buicks in person don’t knock them. I thought the front end of the new Enclave was horrible until I saw it It looks great up close.
The only way Buick is leaving is along with the rest of GM tumbling down. Buick built GM in America, secured GM’s place in China and is currently a great dealership match with GMC. Yes….the product lineup, while awesome, could be augmented by a low car or minivan or a halo car for fun. Buick isn’t going anywhere except down the road and up the driveway for decades to come.
Driving a Cadillac use to mean you’ve got a lot of money….and driving a Buick meant you’re making a lot of money.
Today, it’s difficult to find anything that uniquely differentiates Buick’s line-up from other brands. Sadly…Buick is unique, just like everybody else.
No, I don’t believe Buick will fail in the US. Here’s why:
General Motors is progressively shifting Cadillac further upmarket. With models like the Escalade pushing above $150k, the Celestiq priced at $340k, and the Lyriq positioned higher than the XT5, Cadillac is clearly targeting a more premium luxury segment. This shift opens up space for Buick to fill the gap between Chevrolet and Cadillac.
As Cadillac ascends to compete with brands like Audi, Mercedes-Benz, and Range Rover, Buick has a unique opportunity to solidify its role in the premium market. Buick can focus on competing with brands such as Acura, Lexus, and Lincoln, giving customers a premium choice without jumping all the way to Cadillac’s luxury pricing.
Chevrolet is still in a strong position to take on mass-market brands like Ford, Toyota, Honda, and Volkswagen. With Chevy handling the volume-based segment, this ensures that GM’s strategy allows Buick to step up its offerings without creating overlap or cannibalization.
GMC continues to carve out its niche with the “Professional Grade” branding, competing with Jeep, Ram, Land Rover in the off-road and rugged vehicle market. This further differentiates the GM brands, ensuring that Buick can focus on a more elegant or soft premium feel, while GMC handles the rugged and capable market.
GM’s brand strategy is ensuring that each of its marques serves a distinct market segment. Buick is poised to compete in the premium space without being overshadowed by Cadillac’s upward shift, making it unlikely to fail in the US market.
Perfectly said! We own both a Buick Envision and a GMC Sierra, love them both. The Buick has really good quality and very quiet. Can definitely tell the difference from the Chevy’s we use to get.
David, I wish I could agree but I can’t. Here’s why. To your points I will reference:
1. You speak about Cadillac going up market, so too are all the rest. It’s not difficult to find Chevy’s with MSRP’s that are ticking close to 100 grand now. In fact, if you remove the Trax, it’s difficult to get into any Chevy for under 40 grand. Will buyers see the reason to spend more than that just to drive a Buick SUV that they can get at the Chevy store? Keep in mind that Buick no longer gives you the better 4/50,000 warranty like they used to.
2. You bring up Buick with Acura/Lexus/Lincoln. Other than Lincoln, the rest all offer sedans along with the SUV’s. Buick does not. Buick can not compete without cars.
You don’t say it in your comment, but Buick no longer has the protection of being the darling in China. If Buick continues it’s downward protectory in China, it will make it way harder to stay alive in the US.
Cim: Chevy has Trax, Trailblazer, Blazer, Traverse, Colorado – all of which start under $40k. I’d imagine if you look hard enough you can find a Silverado under $40k now too, or at least close.
Starting price is a joke. Do you want paint, other than white? Add $$$ and on and on and on. Good luck finding any of the vehicles mentioned above under $40K on the lot.
Literally I can find dealers all over with at least 3 of those models with MSRPs under $40k….it’s not hard at all. Traverse might be challenging, but it really depends on what trim levels GM allocates to a dealer and their constraints.
jtxg: Understand, but that’s not reality. In the real world (as Reno clearly states) the prices of “starting” models are basically not existent. You even look at them and the price jumps 3 grand. But what’s a better indicator would be the ATP for the brand. According to a very quick search, Cox Automotive and KBB puts the Chevy ATP at $46,283.00 as the most current. Why, when there’s the $24,000 Trax and 28,000 Trailblazer and 33,000 Equinox? Because the majority of Chevy’s sold have a price well above 60,000.
The reason why Chevy is selling for more than $60,000 is not because of GM but of the customer. All these truck buyers want the fancy ZR2 with the fancy suspension and he fancy bumpers and the fancy skid plates and the fancy tires. But the only offroading these trucks will see is a graded dirt road. I see these parked more in suburban driveways than on top of sand dunes or in a mud hole. These trucks will not have a spec of dirt on them and will be covered is ceramic coating. These trucks a re a status symbol, that’s why people buy them. The top 3 most profitable plants for GM is 1. Arlington (Tahoe and Suburban), 2. Bowling Green (Corvette), 3. Flint (Silverado HD). All of which are trending vehicles. If you want to stay cheap, then don’t go with the trends.
CIM – I’ve done ordering for GM dealerships since 2009. Starting models are in plenty of existence – the issue is consumers, in general, do not want them. That’s just a fact. As for ATP being higher, it makes perfect sense when you look at the amount of $70k trucks, $90k HDs, and $80k Tahoe and Suburbans, The volume of trucks sold Vs. Trax/Trailblazer is substantially different as well. I.E. Dealership A sells 1 $70k Tahoe, 1 $80k HD truck, and one $24k trax = avg = $58k.
This is what they should have done in the first place. That new Enclave Avenir is even nicer than my XT5. If GM keeps it up, it has a bright future ahead in the US. I just don’t understand why it took them so long to realize this but better now than never. I would also wager, the Japanese luxury brands (with exception to Lexus) are starting to slack. So GM has an opportunity to gain back the attainable luxury category. I think their will always be a market for people who want premium without the Euro car price tag.
This is a great question. I think there is a market still out there for something between Chevy and Cadillac – something a little nicer and upmarket over a Chevy but not wanting something truly luxury (agreed with David that Cadillac is pushing more upmarket luxury). The question now becomes, can or does Buick meet that middle market in a significant way? Some argue that Buick’s current line-up is a warmed-over Chevy and not truly “premium” (especially Encore GX and Envista with the 1.2 three cylinder).
I’m huge advocate for cars, GM needs to keep the Malibu and re-enter the compact car market. But not sure a “premium” car makes sense in today’s automotive galaxy.
Buick lost its identity years ago. They get nothing but the scraps of GMs 3 other brands. Do I ACTUALLY think buick will fail? Probably not. Would I be surprised if they did? Not at all. It’s sad because buick used to be a big deal back in the day now they are very easily forgotten. Even their wildcat concept died after 2 or 3 days. Not to mention it doesn’t even look like it has a chance in production.
Kyle that is correct ,You and I are probable are about the same age and Remember where Buick stood . Buick stood just little bit below the Cadillac , they competed against Lincoln and Chrysler Imperial luxury automobiles ! Like Cadillac, the big Buicks Engines were V8 engines ! Not 4 cylinders .
I don’t think Buick will fail as long as it remains on its current track, and GM continues to differentiate Cadillac as more upscale. Buick gives more people the ability to own/lease a vehicle with premium features, such as heated and cooled seats and a plethora of technology without having to spend upwards of almost $100K or more. You can even get massaging seats on the Envision and Enclave Avenir trim levels, another feature that’s on far more expensive vehicles.
As long as GM continues to learn from the re-badging mistakes of the past, all 4 brands will survive.
Most Buicks are either designed or engineered in China or South Korea. I try to buy American so there will be no love loss when Buick is extinct in America. Besides, it is not an American brand anymore.
I initially said yes out of frustration. My wife’s 2025 Encore GX has been in the shop over a month waiting on a part. Check engine light, engine power reduced at 250 miles, only having it for six days. The part needed has no ETA and there are only three of them in the country. She is disheartened and has questioned Buick when this lease is up. I am a proud son of a GM retiree who looks forward to getting my vehicles from GM, but reliability and just basically being told, “Gotta deal with it” is getting a little irritating and makes me question do I have to stay loyal.
Brand loyalty in 2024 is pure consumer $tupidity,
True. For me it was more of being proud of what my dad was a part of and still having him around; not out of fear or disappointment from shopping elsewhere but more so to carry on a family tradition.
is there another encore on the lot that they can swap out the part you need
done this many times… good luck
When GM started dropping Olds, Pontiac, and Saturn, the plan and the assumption was that cash would be freed up to better differentiate the products produced by the remaining brands, but that was derailed by the bankruptcy in ’09. This produced a very risk-averse decision making process… and risk aversion usually results in low returns, and that has borne true. The result is a “meh” Buick that is clearly continuing the badge engineering concept. Just like Mercury turned into the “Fords with more chrome” division, Buick is now that for GM. Ultimately, I think Buick will be dropped in the US but will be maintained for China, since the transition between Chevy and Cadillac is not really needed anymore, unless they give Buick a bit more leash to develop some “wow” products on its own, which unfortunately will never happen.
Seriously GMA, what is up with your site? You can no longer go in and edit without it saying SPAM and then it deletes your comment? Between that and the pop up’s, this site is getting sad.
Again. I say Buick is doomed for these reasons.
1. Lack of product that buyers are looking for. Zero cars and only 4 SUV’s (well, 3 SUV’s and one confused Envista). Buick needs cars in the lineup now.
2. Buick is dropping in China. Back when I worked at a Buick dealership and GM killed off Pontiac, Olds and Saturn, they told us Buick lived because of the Chinese love of Buick. That’s changing and it won’t keep them afloat much longer.
3. Zero EV’s. Why? Go ahead and keep your SUV’s and ICE, but Buick MUST give buyers (all buyers) something to look at. No EV means I won’t even stop at a Buick dealership. No cars just puts the icing on the cake and tells me they don’t care about me and the many more like me.
4. Fugly styling. For decades, Buick was a top brand for design and looks. Now what? 3 1/2 boring and ugly SUV’s that look like everything else.
5. GM took the extra warranty away from Buick. For a long time they had the 4/50 just like Cadillac. Now it’s the same a Chevy. So tell me why anyone should buy a Buick over a Chevy?
This is coming from someone who sold Buick (proudly) for years. Someone who drove new Buick’s for year. Who’s family used to drive almost only Buick. And not one of us does any more.
I actually with the fact that buick needs an ev, ASAP at that. It’s obvious that gm puts more effort in the EVs than they do their ICE counter parts. GMs 3 other brands all have EVs out already EXCEPT buick. We literally heard 1 thing about the buick g5 or whatever it’s called and nothing else. Why?? Why isn’t it out?. Like I said, buick IS forgotten. No taste, no style, nothing to set them apart, and nothing that stands out. Buick is like Motorola, big back then, basically unheard of now
Marketing! Marketing! Marketing! So, yes.
@ M:
I had to laugh because what you say is so true. My thought went to the advertising Buick had a few years back where people would say “That’s a Buick?”
Now it would be “What’s a Buick?”
That was terrible marketing though. Just like the “this is not your father’s Oldsmobile”.
Having an old lady say, “That’s a Buick?” just reinforced that it was a car for Grandma, like you suspected all along.
Bring back Oldsmobile!!!!!!!!!!!!!!!!!!!!!
Overpriced vehicles made in a country that Hates the USA their labor is cheaper than a the USA and yet they are priced rather aggressively for Chinese labor. In addition the turbo engines require high octane gas which is a dollar more per gallon than regular. Just had enough with Chinese garbage and turbo engines
Seems like GM wants Buick to fail. They have lost focus on what a Buick should be. If they can do such a fabulous job, finally, building the Corvette, surely, they could spread some of that engineering Buick’s way. GM needs to seriously improve the quality of their interiors, quality materials and quality execution. Cadillac and Buick should not be competing with Kia and Toyota, the aim should be a lot higher.
Dan I totally 100% agree with you on All of this especially with Improving the interior quality and materials and moving both brands higher up and competing with European and Asian Luxury Brands. Buicks current interiors are cheap looking and have lots of hard surfaces and hard cheap plastics and they still offer cloth in their base models and preferred trim level. Buick needs use the same quality materials as Cadillac does for their interiors and should completely ditch cloth interiors and cheap vinyl interiors as well as hard cheap plastics and surfaces throughout the whole interior. Buicks should only offer leather like currently Cadillac does and offer soft touch leather surfaces like the dashboard and glove box cover, areas surrounding the instrument panel center console and radio, door panels and armrest as well as the second and third rows. Leave the cloth seats for Chevy and GMC. Buick should also offer carbon fiber and aluminum interior trim in the Preferred and ST trims and a choice of stained or polished wood trim in the the Avenir trim level. Buick interiors back in the day were very elegant, classy and luxurious and were on par with Cadillac, Chrysler and Lincoln. But GM has cheapened Buick and their interiors so much that they look very plain and basic and are uninspiring except for the Avenir which looks nice. Cadillac and Buick need to go back to making high-quality interiors using high-quality materials and offering different interior color and leather and headliner options as well as interior trim and wood options much like the European Luxury brands do including Asian Luxury brands Acura, Genesis and Lexus. Cadillac and Buick used to offer different interior colors as well as cloths and leathers back in the 50’s 60’s 70’s 80’s and 90’s with Buick’s different trim levels Custom, Limited, GS, T-Type and Electra 225, Electra Limited and Park Avenue as well as Cadillac’s models like Fleetwood Brougham D’Elegance and Seville Elegante and Seville Gucci Edition and Eldorado Biarritz, Fleetwood Talisman and Fleetwood Sixty-Special. Both brands definitely need to be that way again. Buick definitely needs to move way upmarket next to Cadillac and the other European and Asian Luxury brands. Buick should share current engines with Cadillac. The 2.0 liter Turbo 4 Cylinder used in the current Cadillac XT4 and CT4 and CT5 should be used in the Envista, Encore GX, and Envision and Buick needs to completely ditch and toss the 1.2 and 1.3 liter 3 Cylinder engines and leave them for Chevy only. They also should offer an optional 3.0 liter Turbo V6 for the Envision and offer a larger V6 option for the Enclave in addition to the 2.5 liter 4 Cylinder. Cadillac and Buick should also share current and future vehicle platforms together including engines and drivetrains. The current Envista definitely needs AWD as an option. I also noticed when looking at the J.D. Power and Associates Surveys Buick is shown on the Mass Market Brand list? Buick should be on the same list as Cadillac and all of the other Luxury Brands. Buick is a Premium Luxury Brand and not a Mass Market brand like Chevy, GMC and Ford are.
Cadillac needs to compete with the European Luxury Brands:
Alfa Romeo
Audi
BMW
Jaguar
Maserati
Mercedes-Benz
Porsche
Range Rover
Buick needs to compete with the Premium Luxury Brands:
Acura
Genesis
Infiniti
Lexus
Lincoln
Volvo
TL;DR
Buick is safe for the next 15 years. Though, I would not be surprised to see GM go bankrupt again and possibly be sold off in pieces or merged with another MNC after 2035. GM’s NA costs are too high to be competitive with the imports and that will be the death knell. We’re already seeing it as GM doesn’t sell mainstream cars anymore. They don’t because they cannot make money doing it. And GM is not subsidized like Toyoda, Hyundia, VW, and the major CHIna companies.
It will be a sad day as I have driven only GM for the past 25 years.
Keep Buick and bring back Pontiac, Oldsmobile, and Saturn too.
Yes they will fail. Sales will tumble because no one wants to purchase their line of SUV’s with that stupid and pathetic four cylinder engine! Give the people what they want, an option to purchase a V6 engine!
Buick is showing they can pay attention to detail and keep costs competitive. Would like to see a mid size full frame SUV in the near future. I’ll be first to buy one.
It seems we’re a long way from: If better cars are to be built, Buick will build them. My Dad used to tell me that all the time, even though he never owned a Buick. If Buick does go the way of Pontiac and Olds, it will be for a variety of reasons. If no dealership in your area sells Buicks, how can one buy them? Seems that GM is shooting itself in the foot when you talk about a brand’s future. I don’t think Buick is just doing fine, but they may survive in spite of GM’s management, if there is still a demand for Buick and people can buy them easily.
So, a guy with no discernable skills lucks into an ignorant audience and uses it to dump on Buick. Who cares?
The mistake was made when GM shut down Pontiac. They should have kept a performance division and modernized the offerings with fuel efficient and powerful ICE, Hybrids and EV. They can now do the same or similar with Buick. If they don’t, it’s curtains for Buick : (.
Buick is doing just fine. It’s an internationally assembled and marketed brand. GMC dealers can’t survive without a Buick franchise to dual with. Makes sense to allow Buick to limp along in the US market. The elderly are still buying Buicks and GM doesn’t seem to expend resources to keep it viable.
Cadillac is the brand that I do not see how is going to make it. Though, GM makes so much more gross profit when one is sold. Believe it is hard for Cadillac dealers to go up against the Strudel-Mobile dealers.
I’m waiting for the GMA poll on whether we think GM itself will fail in the U.S.
Currently I have six Buicks: 1984 Le Sabre Limited Coupe, 2005 Le Sabre Custom, 2006 Rainier CXL, 2007 Terraza CXL, 2011 Lucerne CXL and a 2024 Enclave ST.
The Lucerne is the third one I have converted into a “Wildcat”, using three metal emblems from the 1964 model year.
I had the Rainier, which is custom painted to resemble a Milwaukee Road SDL39 locomotive, shipped to Minnesota for the MRHA.com convention, then driven to St. Louis for storage, awaiting the Oldsmobile Club Nationals in Springfield, Missouri and then driven back home to southern California. The Rainier essentially replaced the Bravada, so it was welcome at the OCA show.
There are a LOT of Buicks in the Midwest!
My Terraza is custom painted as an Amtrak SDP40F locomotive, #644.
I bought the Enclave in June because 2024 is the last year for a V6 and the Enclave is the only Buick built in the USA.
With ten Oldsmobiles, several Cadillacs and two Pontiacs, I want GM to prosper. Buick will need a car again someday and I will order one to my specific desires.
The newer generation of Americans is very similar to the Boomers from the late 1960s and through the 1970s, where a two-door offering just might make more sense. “Zoomers” want style, too!
I sure hope it fails, Pontiac was the Division that should have been kept.
Contrary to popular belief, Buick US only YTD numbers were higher than Acuras, Infiniti, Alfa Romeo, Volvo, Lincoln, JLR, and only slightly less than Audi. These other brands (except Audi) have a much higher chance of failing in the US than Buick. If GM shut Buick down, it would be because they simply wanted to.
It really depends on the performance of the brand in China. Buick only exists today, post -BK, because of its strong brand perception in China. Otherwise Buick would have been cut just like GM’s other brands during that time. They freely admitted that at the time. If China sales go south (currently happening) its future would be at risk.
One saving grace could be gm’s strategy of shifting to a lower volume more upscale positioning in China to turn around profitability. Buick could well play a part in that repositioning and live to see another day.
Lots of good points above.
I think Cadillac needs to move upmarket but won’t. Their interior color pallets are too limited, model options too shallow and powertrains too uninspiring.
What Cadillac IS is what Buick SHOULD be. Some of the above put it as softer, more elegant and approachable compared to corporate stable mates at GMC and Cadillac.
Regarding both Buick and especially Cadillac, 3 and 4 cylinder engines are NOT premium. Should not even be in the Cadillac lineup even as a base model. I would find it acceptable as an entry in the smaller Buicks.
Will it survive – not well in the box GM paints for them.
They barely have more vehicles to choose from than Chrysler or even Dodge.
Buick is no longer luxury. Nonetheless, Encore GX and Envista, built along side Chevrolet, cost little to produce, and allow GM to dominate sub compact. Envision and Enclave are premium enough to compete with Acura, and sell equally well.
Buick is having an identity crisis regarding segment but is profitable so should continue on. By utilizing the GM parts bin, sharing doors with Chevrolet, and offering respectable sales in today’s fragmented market there is no reason to think Buick will die.
GM China us suffering. If Chevy leaves China then I would expect Chevy US and Buick China to offer the same line up and this could damn Buick in the US. Aside from this Buick will be safe
I keep reading “Buick has GM’s lowest MSRP”. This is so silly!! Buick doesn’t sell Trucks/large truck based SUVs leaving this to stable mate GMC with Sierra and Yukon. Overall, Buick has good MSRP with more Avenir sold than I ever expected.
Today came a report that Jaclyn McQuaid has been named the New Global VP – Buick & GMC. She was previously the President and Managing Director of GM Europe.
I hope this will mean something good for Buick, as, during its best times, it seemed to have serious, devoted leaders, not just seat fillers.
Hi — I agree with David pretty much.
The one thing I think needs to be Fixed is GET RID OF MARY BARRA !!!!!
She will destroy the entire company if given the chance …
Buick needs a CAR – maybe 2 .. along with Chevy .. The Impala and the LaCrosse were both Great cars … Did they sell a lot? NO they did not — Because they were not promoted and advertised !!!!!!!
If we are looking for a Specialty vehicle – maybe try the former Opel car known here as the Saturn Sky !!! It would be a very nice competitor to the Mazda Miata. etc.
There are SO Many places where GM has screwed up things in the past several years. Make the cars and other vehicles that the PEOPLE want to drive ….. NOT the ones that the government wants to see us in !!!!!!!
EFF the government mandates .. Lawyers can fix that – and I despise lawyers !!!!
Brand engineering was what killed Pontiac, Oldsmobile, and to a lesser extent, Saturn. Time was when a Buick was distinctive from its brandmates (all the way back to straight-eight engines and portholes). Buick might survive if only to provide something more premium than Chevrolet without going to upper-end Cadillacs–including the kind of family sedans they made when “the great American Road belong(ed) to Buick.” The fact that so many multi-brand GM dealers sell Chevies, Buicks and GMCs undermine GM’s line of thinking!
In my opinion, Doug DeMuro is a muppet. Ironically, he sounds like he could voice Kermit the frog.
Buick doesn’t even compete with Genesis or Lexus. Two brands it should OWN given its history. Buick is just hanging around. It should bow out with dignity. GMC thinks it’s on Jeep level. It’s no where near Land Rover. Another irrelevant brand.
In August of this year, I made the exciting decision to purchase my second Buick, and I have been absolutely thrilled with my choice! The new Encore GX ST has exceeded all my expectations with its incredibly sleek design and its ability to provide a smooth and enjoyable driving experience. Having previously owned both a Honda and a Toyota, I can confidently say that my Buick has outperformed both of these cars in terms of overall satisfaction. My experience with the Toyota RAV4 was particularly disappointing, as the car struggled with acceleration and lacked the attractive interior and exterior design that I have come to appreciate in my beautiful Buick. If there’s one thing I wish for, it’s the return of the Regal to the Buick lineup.
Buick barely has more models. for potential customers than Chrysler or Dodge. This time an entire brand being left to die instead of just a model from Chevrolet.
I just bought a 2017 Lacrosse Premium in December. Never owned a Buick before, but I really like this car. It’s unfortunate that the large sedans in the American market, are being run off by the popularity of the compact SUV’s. Although I have some petty issues with the cheap fabric of the interior in my car, it’s still reliable, and dependable. I actually receive a lot of compliments on the car. In regards to a previous comment about Buick being built in China, and Korea, and the preference of American, there are no American vehicles in our market that are 100% American. That hasn’t happened in some decades now. I hope Buick survives, and I hope they’re able to bring the Lacrosse back to America. I definitely miss the Park Ave.
Buick as a GMC subbrand makes sense.
Bring back Pontiac as a sporty subbrand of this division and let time fly… Seriously i stopped buying GM products since the “death” of Pontiac.
If GM envisions Cadillac future to be a four door Corvette, why not make Buick their Real luxury car? By now they should know how to make a car, not an SUV, as good as a 1987 Jaguar XJ6 Series 3! Well almost as good. Real luxury cars are big, at least big enough so you can wear an overcoat in winter Real luxury cars are quiet and handle well. They leave your fillings in your mouth when roads get rough. And they have real wood inside, not the kind of plastic you get leftovers in at the local greasy spoon. Not all drivers want or need to go 200mph round and round the Nerveburnring.
Buick is not going away and they are not going to fail. It’s way to much of an importance in the overall line up of G.M. Buick has always been one step below Cadillac and it was planned that way 100+ years ago. And David Dunbar Buick would have been whatever age this past Tuesday. 09/17/2024. And the information I just stated did not come from any search engine. When you know these things, it’s makes for a much better and well educated consumer. So those of you that say Buick is going to fail need to get educated.
Buick is already of no importance whatsoever in the US market. Cadillac is right behind them in this respect.
BUICK is dead in America ,Oldsmobile or Pontiac would have been the better choice to have and let Buick go or be exclusive to China
Buick has already failed in our market. It just isn’t dead yet.
With all the political talks of bans on Chinese vehicles sold through BUICK to be restricted Buick will only have the Enclave one model available (Chrysler down to just the Pacfica).